Baidu Announces First Quarter 2024 Results

BEIJING, May 16, 2024 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888 (HKD Counter) and 89888 (RMB Counter)), ("Baidu" or the "Company"), a leading AI company with strong Internet foundation, today announced its unaudited financial results for the first quarter ended March 31, 2024.

"Baidu Core's online marketing revenue remained stable, while the end-to-end optimization of our AI technology stack continued to propel the growth of our AI Cloud revenue during the quarter," said Robin Li, Co-founder and CEO of Baidu. "As a new era of Gen-AI unfolds in China, foundation models like ERNIE will serve as the underlying infrastructure, infusing various facets of people's lives. We are making our ERNIE family of models increasingly affordable and efficient. This should provide Baidu with even greater opportunities ahead."

"In the first quarter of 2024, Baidu Core's non-GAAP operating margin expanded both year-over-year and quarter-over-quarter to 23.5%. We have established a track record of consistently improving operational efficiency. In the coming quarters, we will execute on what is needed to optimize our operational efficiency in support of our AI enabled businesses and high-quality growth, and maintain a healthy non-GAAP operating margin," said Rong Luo, CFO of Baidu.



     
              First Quarter 2024 Financial Highlights
     [1]




                                                                            
     
         Baidu, Inc.



     (In millions except per                                    Q1    Q4        Q1



     ADS, unaudited)                                           2023   2023       2024                  YOY    QOQ


                                                                 RMB   RMB       RMB             US$



     
              Total revenues                               31,144 34,951     31,513            4,365   1 % (10 %)





     
              Operating income                              4,980  5,392      5,484              760  10 %    2 %



     
              Operating income (non-GAAP) [2]               6,428  7,075      6,673              924   4 %  (6 %)





     
              Net income to Baidu                           5,825  2,599      5,448              755 (6 %)  110 %



     
              Net income to Baidu (non-GAAP) [2]            5,727  7,755      7,011              971  22 % (10 %)





     
              Diluted earnings per ADS                      15.92   6.77      14.91             2.07 (6 %)  120 %



     
              Diluted earnings per ADS (non-GAAP) [2]       16.10  21.86      19.91             2.76  24 %  (9 %)





     
              Adjusted EBITDA [2]                           8,145  9,057      8,244            1,142   1 %  (9 %)



     
              Adjusted EBITDA margin                         26 %  26 %      26 %            26 %


                                                                             
     
           Baidu Core


                                                                  Q1    Q4        Q1



     (In millions, unaudited)                                   2023   2023       2024                   YOY    QOQ


                                                                  RMB   RMB       RMB              US$



     
                Total revenues                              22,998 27,488     23,803             3,297   4 % (13 %)





     
                Operating income                             4,091  4,668      4,538               629  11 %  (3 %)



     
                Operating income (non-GAAP)
                [2]  5,363  6,197      5,586               774   4 % (10 %)





     
                Net income to Baidu Core                     5,513  2,440      5,150               713 (7 %)  111 %



     
                Net income to Baidu Core (non-GAAP) [2]      5,268  7,500      6,628               918  26 % (12 %)





     
                Adjusted EBITDA [2]                          7,003  8,118      7,118               986   2 % (12 %)



     
                Adjusted EBITDA margin                        30 %  30 %      30 %             30 %



              
                [1] Unless otherwise noted, RMB to USD was converted at an exchange rate of RMB 7.2203 as of March 29, 2024, as
    set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System. Translations are
    provided solely for the convenience of the reader.



              
                [2] Non-GAAP measures are defined in the Non-GAAP Financial Measures section (see also "Reconciliations of
    Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures" for more details).

Operational Highlights

Corporate

    --  Baidu returned US$229 million to shareholders since the beginning of Q1
        2024, bringing the cumulative repurchase to US$898 million under the
        2023 share repurchase program.
    --  Baidu released its annual ESG Report on May 13, 2024, which details
        Baidu's latest ESG policies and sustainability initiatives.
        (http://esg.baidu.com/Uploads/Baidu_2023_ESG_Report.pdf).

AI Cloud

    --  PaddlePaddle developer community grew to 13 million in mid-April, 2024.
    --  Baidu expanded the ERNIE family of models, by launching several
        lightweight large language models in Q1 2024, making ERNIE increasingly
        affordable.
    --  Baidu launched and improved the tools on its MaaS platform for
        enterprise customers in Q1 2024. These tools aim to facilitate the
        development of AI-native applications, AI agents, and the creation of
        customized models on Baidu's MaaS platform.

Intelligent Driving

    --  Apollo Go, Baidu's autonomous ride-hailing service, provided about 826K
        rides in the first quarter of 2024, up 25% year over year. As of April
        19, 2024, the cumulative rides provided to the public by Apollo Go
        surpassed 6 million.

Mobile Ecosystem

    --  In March 2024, Baidu App's MAUs reached 676 million, up 3% year over
        year.
    --  Managed Page accounted for 50% of Baidu Core's online marketing revenue
        in the first quarter of 2024.

First Quarter 2024 Financial Results

Total revenues were RMB31.5 billion ($4.37 billion), increasing 1% year over year.

    --  Revenue from Baidu Core was RMB23.8 billion ($3.30 billion), increasing
        4% year over year; online marketing revenue was RMB17.0 billion ($2.36
        billion), up 3% year over year, and non-online marketing revenue was
        RMB6.8 billion ($935 million), up 6% year over year, mainly driven by AI
        Cloud business.
    --  Revenue from iQIYI was RMB7.9 billion ($1.10 billion), decreasing 5%
        year over year.

Cost of revenues was RMB15.3 billion ($2.12 billion), increasing 1% year over year, primarily due to an increase in traffic acquisition costs and costs related to AI Cloud business, partially offset by the decrease in content costs.

Selling, general and administrative expenses were RMB5.4 billion ($745 million), accounting for 17% of total revenues in the quarter, compared to 18% in the same period last year.

Research and development expenses were RMB5.4 billion ($742 million), decreasing 1% year over year, primarily due to a decrease in personnel related expenses and other R&D expenditures, partially offset by the increase in server depreciation expenses and server custody fees which support Gen-AI research and development inputs.

Operating income was RMB5.5 billion ($760 million). Baidu Core operating income was RMB4.5 billion ($629 million), and Baidu Core operating margin was 19%. Non-GAAP operating income was RMB6.7 billion ($924 million). Non-GAAP Baidu Core operating income was RMB5.6 billion ($774 million), and non-GAAP Baidu Core operating margin was 23%.

Total other income, net was RMB1.2 billion ($173 million), decreasing 52% year over year, primarily due to a decrease in fair value gain from long-term investments, partially offset by the increase in net foreign exchange gain.

Income tax expense was RMB883 million ($122 million), compared to RMB1.2 billion in the same period last year.

Net income attributable to Baidu was RMB5.4 billion ($755 million), and diluted earnings per ADS was RMB14.91 ($2.07). Net income attributable to Baidu Core was RMB5.2 billion ($713 million), and net margin for Baidu Core was 22%. Non-GAAP net income attributable to Baidu was RMB7.0 billion ($971 million). Non-GAAP diluted earnings per ADS was RMB19.91 ($2.76). Non-GAAP net income attributable to Baidu Core was RMB6.6 billion ($918 million), and non-GAAP net margin for Baidu Core was 28%.

Adjusted EBITDA was RMB8.2 billion ($1.14 billion) and adjusted EBITDA margin was 26%. Adjusted EBITDA for Baidu Core was RMB7.1 billion ($986 million) and adjusted EBITDA margin for Baidu Core was 30%.

As of March 31, 2024, cash, cash equivalents, restricted cash and short-term investments were RMB191.8 billion ($26.56 billion), and cash, cash equivalents, restricted cash and short-term investments excluding iQIYI were RMB185.8 billion ($25.73 billion). Free cash flow was RMB4.2 billion ($579 million), and free cash flow excluding iQIYI was RMB3.3 billion ($452 million).

Conference Call Information

Baidu's management will hold an earnings conference call at 8.00 AM on May 16, 2024, U.S. Eastern Time (8.00 PM on May 16, 2024, Beijing Time).

Please register in advance of the conference call using the link provided below. It will automatically direct you to the registration page of "Baidu Inc. Q1 2024 Earnings Conference Call". Please follow the steps to enter your registration details, then click "Register". Upon registering, you will then be provided with the dial-in number, the passcode, and your unique access PIN. This information will also be emailed to you as a calendar invite.

For pre-registration, please click:
https://s1.c-conf.com/diamondpass/10038153-8wbttd.html

In the 10 minutes prior to the call start time, you may use the conference access information (including dial-in number(s), the passcode and unique access PIN) provided in the calendar invite that you have received following your pre-registration.

Additionally, a live and archived webcast of this conference call will be available at https://ir.baidu.com.

About Baidu

Founded in 2000, Baidu's mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on NASDAQ under "BIDU" and HKEX under "9888". One Baidu ADS represents eight Class A ordinary shares.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, Baidu's and other parties' strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in announcements made on the website of The Stock Exchange of Hong Kong Limited (the "Hong Kong Stock Exchange"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu's growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and newsfeed market; competition for online marketing customers; changes in the Company's revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and newsfeed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission, and announcements on the website of the Hong Kong Stock Exchange. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss) attributable to Baidu, non-GAAP net margin, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding non-cash charges or non-operating in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company's results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data.

Non-GAAP operating income represents operating income excluding share-based compensation expenses, and amortization and impairment of intangible assets resulting from business combinations.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, disposal gain or loss, impairment of long-term investments, and fair value change of long-term investments, adjusted for related income tax effects. Baidu's share of equity method investments for these non-GAAP reconciling items, amortization and impairment of intangible assets not on the investees' books, accretion of their redeemable non-controlling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share, adjusted for related income tax effects, are also excluded.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated by dividing non-GAAP net income attributable to Baidu, by the weighted average number of ordinary shares expressed in ADS. Adjusted EBITDA represents operating income excluding depreciation, amortization and impairment of intangible assets resulting from business combinations, and share-based compensation expenses.

For more information on non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measure."



              
                Baidu, Inc.



              
                Condensed Consolidated Statements of  Income



              (In millions except for per share (or ADS) information, unaudited)


                                                                                                                                                                                                          
     
                Three Months Ended


                                                                                                                                                                                                March 31,    December 31,                   March 31,   March 31,


                                                                                                                                                                                                     2023             2023                         2024         2024


                                                                                                                                                                                                   RMB            RMB                          RMB         US$
                                                                                                                                                                                                                                                             (2)



              
                Revenues:



              Online marketing services                                                                                                                                                           17,972           20,804                       18,490        2,561



              Others                                                                                                                                                                              13,172           14,147                       13,023        1,804



              
                Total revenues                                                                                                                                                         31,144           34,951                       31,513        4,365





              
                Costs and expenses:



              Cost of revenues(1)                                                                                                                                                                 15,152           17,418                       15,291        2,118



              Selling, general and administrative(1)                                                                                                                                               5,589            5,854                        5,375          745



              Research and development(1)                                                                                                                                                          5,423            6,287                        5,363          742



              
                Total costs and expenses                                                                                                                                               26,164           29,559                       26,029        3,605



              
                Operating income                                                                                                                                                        4,980            5,392                        5,484          760





              
                Other income (loss):



              Interest income                                                                                                                                                                      1,915            2,064                        2,091          290



              Interest expense                                                                                                                                                                     (804)           (774)                       (766)       (106)



              Foreign exchange (loss) gain, net                                                                                                                                                    (106)           (449)                         401           56



              Share of losses from equity method investments                                                                                                                                        (48)         (2,970)                       (205)        (28)



              Others, net                                                                                                                                                                          1,638            (398)                       (275)        (39)



              
                Total other income (loss), net                                                                                                                                          2,595          (2,527)                       1,246          173





              
                Income before income taxes                                                                                                                                              7,575            2,865                        6,730          933



              Income tax expense (benefit)                                                                                                                                                         1,193             (96)                         883          122



              
                Net income                                                                                                                                                              6,382            2,961                        5,847          811



              Net income attributable to noncontrolling interests                                                                                                                                    557              362                          399           56



              
                Net income attributable to Baidu                                                                                                                                        5,825            2,599                        5,448          755







              Earnings per ADS (1 ADS representing 8 Class A ordinary shares):



               -Basic                                                                                                                                                                              16.17             6.85                        14.97         2.07



               -Diluted                                                                                                                                                                            15.92             6.77                        14.91         2.07



              Earnings per share for Class A and Class B ordinary shares:



               -Basic                                                                                                                                                                               2.02             0.86                         1.87         0.26



               -Diluted                                                                                                                                                                             1.99             0.85                         1.86         0.26



              Weighted average number of Class A and Class B ordinary shares outstanding (in millions):



               -Basic                                                                                                                                                                              2,798            2,812                        2,804        2,804



               -Diluted                                                                                                                                                                            2,837            2,830                        2,816        2,816





              (1)  Includes share-based compensation expenses as follows:



               Cost of revenues                                                                                                                                                                       98              159                          108           15



               Selling, general and administrative                                                                                                                                                   463              411                          417           58



               Research and development                                                                                                                                                              828            1,068                          618           86



               Total share-based compensation expenses                                                                                                                                             1,389            1,638                        1,143          159





              (2)  All translations from RMB to U.S. dollars are made at a rate of RMB7.2203 to US$1.00, the exchange rate in effect as of March 29, 2024 as set forth in the H.10 statistical
    release of The Board of Governors of the Federal Reserve System.



          
                Baidu, Inc.



          
                Condensed Consolidated Balance Sheets



          (In millions, unaudited)




                                                                                    December 31, March 31,  March 31,


                                                                                            2023       2024        2024


                                                                                         RMB        RMB        US$



          
                ASSETS



          
                Current assets:



          Cash and cash equivalents                                                      25,231     30,418       4,213



          Restricted cash                                                                11,503     11,591       1,605



          Short-term investments, net                                                   168,670    149,781      20,744



          Accounts receivable, net                                                       10,848     10,935       1,514



          Amounts due from related parties                                                1,424      1,173         162



          Other current assets, net                                                      12,579     13,580       1,882



          
                Total current assets                                             230,255    217,478      30,120





          
                Non-current assets:



          Fixed assets, net                                                              27,960     28,157       3,900



          Licensed copyrights, net                                                        6,967      6,920         958



          Produced content, net                                                          13,377     13,613       1,885



          Intangible assets, net                                                            881        873         121



          Goodwill                                                                       22,586     22,586       3,128



          Long-term investments, net                                                     47,957     46,947       6,502



          Long-term time deposits and held-to-maturity investments                       24,666     45,407       6,289



          Amounts due from related parties                                                  195        289          40



          Deferred tax assets, net                                                        2,100      2,256         312



          Operating lease right-of-use assets                                            10,851     10,692       1,481



          Other non-current assets                                                       18,964     19,479       2,699



          
                Total non-current assets                                         176,504    197,219      27,315





          
                Total assets                                                     406,759    414,697      57,435





          
                LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS AND EQUITY



          
                Current liabilities:



          Short-term loans                                                               10,257     13,716       1,900



          Accounts payable and accrued liabilities                                       37,717     36,739       5,089



          Customer deposits and deferred revenue                                         14,627     13,641       1,889



          Deferred income                                                                   306        232          32



          Long-term loans, current portion                                                    2         23           3



          Convertible senior notes, current portion                                       2,802      2,855         395



          Notes payable, current portion                                                  6,029      6,136         850



          Amounts due to related parties                                                  1,603      1,475         204



          Operating lease liabilities                                                     3,108      3,114         431



          
                Total current liabilities                                         76,451     77,931      10,793





          
                Non-current liabilities:



          Deferred income                                                                   200        198          27



          Deferred revenue                                                                  481        509          70



          Amounts due to related parties                                                     77         72          10



          Long-term loans                                                                14,223     14,705       2,037



          Notes payable                                                                  34,990     35,605       4,931



          Convertible senior notes                                                        8,144      8,357       1,157



          Deferred tax liabilities                                                        2,725      2,818         390



          Operating lease liabilities                                                     5,040      4,886         677



          Other non-current liabilities                                                   1,820      1,853         258



          
                Total non-current liabilities                                     67,700     69,003       9,557





          
                Total liabilities                                                144,151    146,934      20,350





          
                Redeemable noncontrolling interests                                9,465      9,906       1,372





          
                Equity



          Total Baidu shareholders' equity                                              243,626    248,007      34,349



          Noncontrolling interests                                                        9,517      9,850       1,364



          
                Total equity                                                     253,143    257,857      35,713





          
                Total liabilities, redeemable noncontrolling interests, and      406,759    414,697      57,435
    equity



     
                Baidu, Inc.



     
                Selected Information



     (In millions, unaudited)




                                                                                                       Three months ended                                                  Three months ended                                                                    Three months ended                                                                              Three months ended
                                                                                               
     March 31, 2023 (RMB)                                              December 31, 2023 (RMB)                                                    
                March 31, 2024 (RMB)                                                                            March 31, 2024 (US$)


                                                                                         Baidu      iQIYI              Elim &           Baidu,          Baidu                   iQIYI              Elim &                Baidu,              Baidu                            iQIYI               Elim &                    Baidu,                    Baidu                         iQIYI              Elim &                Baidu,
                                                                                    Core                          adj(2)            Inc.           Core                                       adj(2)                 Inc.                Core                                                adj(2)                    Inc.                      Core                                             adj(2)                Inc.



     
                Total revenues                                                       22,998       8,349                (203)           31,144          27,488                    7,707                (244)                34,951               23,803                             7,927              (217)                      31,513                     3,297                          1,098           (30)                      4,365



     
                  YOY                                                                                                                                                                                                                        4 %                            (5 %)                                           1 %



     
                  QOQ                                                                                                                                                                                                                     (13 %)                              3 %                                        (10 %)





     Costs and expenses:



       Cost of revenues (1)                                                             9,379       5,956                (183)           15,152          12,050                    5,533                (165)                17,418                9,839                             5,631              (179)                      15,291                     1,363                            780           (25)                      2,118



       Selling, general and administrative (1)                                          4,533       1,106                 (50)            5,589           4,936                      948                 (30)                 5,854                4,492                               922               (39)                       5,375                       622                            128            (5)                        745



       Research and development (1)                                                     4,995         428                                 5,423           5,834                      453                                      6,287                4,934                               429                                          5,363                       683                             59                                       742



     
                Total costs and expenses                                             18,907       7,490                (233)           26,164          22,820                    6,934                (195)                29,559               19,265                             6,982              (218)                      26,029                     2,668                            967           (30)                      3,605



     
                  YOY



     
                  Cost of revenues                                                                                                                                                                                                           5 %                            (5 %)                                           1 %



     
                  Selling, general and administrative                                                                                                                                                                                      (1 %)                           (17 %)                                         (4 %)



     
                  Research and development                                                                                                                                                                                                 (1 %)                              0 %                                         (1 %)



     
                  Costs and expenses                                                                                                                                                                                                         2 %                            (7 %)                                         (1 %)





     
                Operating income (loss)                                               4,091         859                   30             4,980           4,668                      773                 (49)                 5,392                4,538                               945                  1                        5,484                       629                            131                                       760



     
                  YOY                                                                                                                                                                                                                       11 %                             10 %                                          10 %



     
                  QOQ                                                                                                                                                                                                                      (3 %)                             22 %                                           2 %



     
                Operating margin                                                       18 %       10 %                                 16 %           17 %                    10 %                                      15 %                19 %                             12 %                                          17 %





       Add: total other income (loss), net                                              2,803       (208)                                2,595         (2,267)                   (260)                                   (2,527)               1,508                             (262)                                         1,246                       209                           (36)                                      173



       Less: income tax expense (benefit)                                               1,168          25                                 1,193           (134)                      38                                       (96)                 866                                17                                            883                       120                              2                                       122



       Less: net income attributable to NCI                                               213           8                  336 (3)            557              95                        9                  258 (3)                 362                   30                                11                358 (3)                       399                         5                              2          49 (3)                       56



     
                Net income (loss) attributable to Baidu                               5,513         618                (306)            5,825           2,440                      466                (307)                 2,599                5,150                               655              (357)                       5,448                       713                             91           (49)                        755



     
                  YOY                                                                                                                                                                                                                      (7 %)                              6 %                                         (6 %)



     
                  QOQ                                                                                                                                                                                                                      111 %                             41 %                                         110 %



     
                Net margin                                                             24 %        7 %                                 19 %            9 %                     6 %                                       7 %                22 %                              8 %                                          17 %





     
                Non-GAAP financial measures:



     
                Operating income (non-GAAP)                                           5,363       1,035                                 6,428           6,197                      927                                      7,075                5,586                             1,086                                          6,673                       774                            150                                       924



     
                  YOY                                                                                                                                                                                                                        4 %                              5 %                                           4 %



     
                  QOQ                                                                                                                                                                                                                     (10 %)                             17 %                                         (6 %)



     
                Operating margin (non-GAAP)                                            23 %       12 %                                 21 %           23 %                    12 %                                      20 %                23 %                             14 %                                          21 %





     
                Net income attributable to Baidu (non-GAAP)                           5,268         940                                 5,727           7,500                      681                                      7,755                6,628                               844                                          7,011                       918                            117                                       971



     
                  YOY                                                                                                                                                                                                                       26 %                           (10 %)                                          22 %



     
                  QOQ                                                                                                                                                                                                                     (12 %)                             24 %                                        (10 %)



     
                Net margin (non-GAAP)                                                  23 %       11 %                                 18 %           27 %                     9 %                                      22 %                28 %                             11 %                                          22 %





     
                Adjusted EBITDA                                                       7,003       1,112                                 8,145           8,118                      988                                      9,057                7,118                             1,125                                          8,244                       986                            156                                     1,142



     
                  YOY                                                                                                                                                                                                                        2 %                              1 %                                           1 %



     
                  QOQ                                                                                                                                                                                                                     (12 %)                             14 %                                         (9 %)



     
                Adjusted EBITDA margin                                                 30 %       13 %                                 26 %           30 %                    13 %                                      26 %                30 %                             14 %                                          26 %





     (1)  Includes share-based compensation as follows:



      Cost of revenues                                                                     65          33                                    98             125                       34                                        159                   76                                32                                            108                        11                              4                                        15



      Selling, general and administrative                                                 377          86                                   463             340                       71                                        411                  353                                64                                            417                        49                              9                                        58



      Research and development                                                            778          50                                   828           1,020                       48                                      1,068                  575                                43                                            618                        80                              6                                        86



      Total share-based compensation                                                    1,220         169                                 1,389           1,485                      153                                      1,638                1,004                               139                                          1,143                       140                             19                                       159



      (2) Relates to intersegment eliminations and adjustments



      (3) Relates to the net income attributable to iQIYI noncontrolling interests



              
                Baidu, Inc.



              
                Condensed Consolidated Statements of Cash Flows



              (In millions,unaudited)




                                                                                                                     Three months ended                                      Three months ended                                            Three months ended                                                  Three months ended


                                                                                                                    March 31, 2023 (RMB)                                  December 31, 2023 (RMB)                                         March 31, 2024 (RMB)                                                   March 31, 2024
                                                                                                                                                                                                                                                                                                                                  (US$)


                                                                                                              Baidu          iQIYI              Baidu,           Baidu                   iQIYI            Baidu,              Baidu                        iQIYI              Baidu,               Baidu                           iQIYI               Baidu,
                                                                                                     excl.                               Inc.            excl.                                     Inc.               excl.                                             Inc.                 excl.                                                Inc.
                                                                                                     iQIYI                                               iQIYI                                                        iQIYI                                                                  iQIYI



              
                Net cash provided by operating activities                                         4,838           1,002                5,840            9,985                      633             10,618               5,284                           936                6,220                  731                             130                    861



              Net cash (used in) provided by investing activities                                         (32,816)            167             (32,649)        (11,805)                 (1,431)          (13,236)            (2,893)                        (223)             (3,116)               (401)                            (31)                (432)



              Net cash provided by (used in) financing activities                                            1,055         (3,357)             (2,302)         (7,586)                    (22)           (7,608)              2,126                           261                2,387                  295                               36                   331



              Effect of exchange rate changes on cash, cash                                                   (96)            (9)               (105)           (364)                    (31)             (395)                154                            15                  169                   21                                2                    23
    equivalents and restricted cash



              
                Net (decrease) increase in cash, cash equivalents and                          (27,019)        (2,197)            (29,216)         (9,770)                   (851)          (10,621)              4,671                           989                5,660                  646                              137                   783
    restricted cash



              Cash, cash equivalents and restricted cash



                At beginning of period                                                                      57,374           7,862               65,236           42,063                    6,132             48,195              32,293                         5,281               37,574                4,473                             731                  5,204



                At end of period                                                                            30,355           5,665               36,020           32,293                    5,281             37,574              36,964                         6,270               43,234                5,119                             868                  5,987





              
                Net cash provided by operating activities                                         4,838           1,002                5,840            9,985                      633             10,618               5,284                           936                6,220                  731                             130                    861



              Less: Capital expenditures                                                                   (1,295)                            (1,295)         (3,641)                    (19)           (3,660)            (2,016)                         (22)             (2,038)               (279)                             (3)                (282)



              
                Free cash flow                                                                    3,543           1,002                4,545            6,344                      614              6,958               3,268                           914                4,182                  452                             127                    579





              Note: Baidu excl. iQIYI represents Baidu, Inc. minus iQIYI's consolidated cash flows.



              
                Baidu, Inc.



              
                Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures



              (In millions except for per ADS information, unaudited)




                                                                                                                                                                                                                                                       Three months ended                                    Three months ended                                       Three months ended                                                Three months ended


                                                                                                                                                                                                                                                      March 31, 2023 (RMB)                                 December 31, 2023 (RMB)                                   March 31, 2024 (RMB)                                              March 31, 2024 (US$)


                                                                                                                                                                                                                               Baidu                           iQIYI                Baidu,        Baidu                  iQIYI          Baidu,           Baidu                        iQIYI             Baidu,              Baidu                           iQIYI              Baidu,
                                                                                                                                                                                                                    Core                                                       Inc.          Core                                  Inc.             Core                                           Inc.                Core                                               Inc.



              
                Operating income                                                                                                                                                                                   4,091                              859                  4,980         4,668                     773            5,392            4,538                           945               5,484                 629                            131                    760



              Add: Share-based compensation expenses                                                                                                                                                                          1,220                              169                  1,389         1,485                     153            1,638            1,004                           139               1,143                 140                             19                    159



              Add: Amortization and impairment of intangible assets(1)                                                                                                                                                           52                                7                     59            44                       1               45               44                             2                  46                   5                                                    5



              
                Operating income (non-GAAP)                                                                                                                                                                        5,363                            1,035                  6,428         6,197                     927            7,075            5,586                         1,086               6,673                 774                            150                    924





              Add:  Depreciation of fixed assets                                                                                                                                                                              1,640                               77                  1,717         1,921                      61            1,982            1,532                            39               1,571                 212                              6                    218



              
                Adjusted EBITDA                                                                                                                                                                                    7,003                            1,112                  8,145         8,118                     988            9,057            7,118                         1,125               8,244                 986                            156                  1,142





              
                Net income attributable to Baidu                                                                                                                                                                   5,513                              618                  5,825         2,440                     466            2,599            5,150                           655               5,448                 713                             91                    755



              Add: Share-based compensation expenses                                                                                                                                                                          1,220                              169                  1,297         1,484                     153            1,553            1,003                           139               1,066                 139                             19                    147



              Add: Amortization and impairment of intangible assets(1)                                                                                                                                                           49                                7                     53            42                       1               42               42                             2                  43                   6                                                    6



              Add: Disposal (gain)                                                                                                                                                                                            (217)                                                 (217)         (37)                    (1)            (38)           (458)                                           (458)               (63)                                                (63)



              Add: Impairment of long-term investments                                                                                                                                                                           31                              119                     85           132                      62              160               36                            71                  68                   5                             10                      9



              Add: Fair value (gain) loss of long-term investments                                                                                                                                                          (1,312)                              10                (1,307)          403                                     403              725                          (23)                714                 100                            (3)                    99



              Add: Reconciling items on equity method investments(2)                                                                                                                                                          (122)                              18                  (114)        3,172                                   3,172              280                                              280                  39                                                   39



              Add: Tax effects on non-GAAP adjustments(3)                                                                                                                                                                       106                              (1)                   105         (136)                                  (136)           (150)                                           (150)               (21)                                                (21)



              
                Net income attributable to Baidu (non-GAAP)                                                                                                                                                        5,268                              940                  5,727         7,500                     681            7,755            6,628                           844               7,011                 918                            117                    971





              
                Diluted earnings per ADS                                                                                                                                                                                                                                 15.92                                                 6.77                                                            14.91                                                                    2.07



              Add:  Accretion of the redeemable noncontrolling interests                                                                                                                                                                                                             0.46                                                 0.53                                                             0.55                                                                    0.08



              Add:  Non-GAAP adjustments to earnings per ADS                                                                                                                                                                                                                       (0.28)                                               14.56                                                             4.45                                                                    0.61



              
                Diluted earnings per ADS (non-GAAP)                                                                                                                                                                                                                      16.10                                                21.86                                                            19.91                                                                    2.76





              (1) This represents amortization and impairment of intangible assets resulting from business combinations.



              (2) This represents Baidu's share of equity method investments for other non-GAAP reconciling items, amortization and impairment of intangible assets not on the investee's books, accretion of their redeemable noncontrolling interests, and the gain or loss
    associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share.



              (3) This represents tax impact of all non-GAAP adjustments.

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SOURCE Baidu, Inc.