Uptempo Launches 7-Step Guide to Help Enterprise Marketers Plan Better

Austin, TX

WHAT:
Uptempo has launched the "Blueprint for Marketing Planning," a practical, 7-step guide designed to help enterprise marketing teams create structured, data-driven marketing plans that align with corporate goals. The 7 steps include:

    1. Align to Business Goals
    2. Set Marketing's Goals and Campaign Structure
    3. Define Marketing Campaigns
    4. Match Campaign Priorities with Bottom-up Planning
    5. Finalize the Marketing Budget
    6. Execute Campaigns
    7. Measure Campaign ROI and Optimize

WHO:
Uptempo, a leading enterprise marketing planning platform, supporting enterprises such as Autodesk, BestBuy, Unilever, and Land O'Lakes.

WHEN:
Available now, as of October 2, 2024.

WHERE:
The Blueprint can be accessed online: https://links.uptempo.io/the-blueprint

WHY:
With marketing budgets under increased scrutiny, marketing plans and investments must be informed by performance data and have a clear connection to corporate objectives. Marketing teams that still plan in outdated tools like spreadsheets and slides are at a disadvantage. The Blueprint provides a modern, structured approach to align campaigns with business goals and achieve measurable results.

MEDIA CONTACT:
Thao Ngo
press@uptempo.io

/PRNewswire/ -- Oct. 2, 2024/

SOURCE Uptempo