GAF Debuts Industry-Leading Residential and Commercial Roofing Innovation at the 2025 International Roofing Expo
SAN ANTONIO, Feb. 18, 2025 /PRNewswire/ -- GAF, a Standard Industries company and North America's largest roofing and waterproofing manufacturer, will unveil a suite of new offerings at the 2025 International Roofing Expo (IRE) designed to meet the evolving needs of roofing professionals. These innovations highlight GAF's commitment to quality, service, and performance across both residential and commercial roofing markets. GAF's commitment to innovation and sustainability will be on full display, with products that not only meet but exceed industry standards. The company's experts will be available to discuss how its new offerings can benefit contractors, distributors, and property owners alike.
Visitors of the GAF booth (#19060) will be able to learn more about the company's comprehensive suite of new, enhanced, and soon-to-be-available products and services:
-- Timberline Solar® ES 2 is the latest evolution of the leading solar
shingle on the market. Now compatible with any GAF Timberline® asphalt
shingle, North America's most trusted shingle, the GAF Energy Timberline
Solar® ES 2 shingle offers best-in-class solar efficiency, and classic
nailable installation - it's all the ease of asphalt roofing with the
benefits of solar innovation. The GAF Energy Timberline Solar® ES 2
offers best-in-class solar efficiency with 57 watts per energy shingle,
sits flush with the roof deck and is available at select distribution
centers across the country, providing function and convenience.
-- The GAF TimberSteel(TM) Premium Metal Roofing System offers beauty,
strength, and affordability, including layers of protection innovatively
designed to help protect homes against the elements. Designed for easy
application with an asphalt crew, the TimberSteel(TM) system can be
installed in approximately half the time of a standing seam metal
roofing system. The GAF TimberSteel(TM) system is backed by an
unparalleled limited warranty with an industry-leading 30-years of
workmanship coverage when installed by a GAF Metal Certified Contractor
and you purchase a TimberSteel(TM) ArmorPledge(TM) Limited Warranty.
-- GAF and IBHS recently announced a first-of-its-kind alliance to make
resilient FORTIFIED(TM) roofs more accessible to homeowners across the
country. GAF provides a variety of roofing products that comply with
IBHS's FORTIFIED Roof(TM) standards and is deploying critical training
expertise and capabilities to help contractors identify those products
and learn about FORTIFIED installation methods that help homes withstand
weather events. Homeowners who have a designated FORTIFIED Roof
installed by a GAF Master Elite® Roofing Contractor and purchase a
Golden Pledge® Limited Warranty are eligible for additional benefits
provided by the FORTIFIED Addendum to the Golden Pledge Limited
Warranty.
-- GAF was the first in the marketplace to launch a full line of polyiso
insulation solutions utilizing a non-halogenated flame retardant that is
TCPP-Free. These EnergyGuard(TM) NH TCPP-Free Polyiso products offer
excellent thermal value, are free of potentially hazardous flame
retardant chemicals (i.e. TCPP), and are Red List-Free. GAF is once
again at the forefront of the commercial roofing industry, by making
sustainability even more accessible. GAF has announced that the full
line of EnergyGuard(TM) NH TCPP-Free Polyiso products is now available
at standard pricing - helping customers meet their sustainability goals
without paying a premium.
-- Commercial roofing products designed to save time and labor including
the industry's first primerless, self-adhered TPO cover tape. Saving
time and additional products on the roof by not requiring primer, it is
used for stripping-in edge metal. The factory-built, easy-to-install GAF
EverGuard® TPO Primerless Cover Tape helps reduce the risk of leaks and
callbacks, and helps create a uniform aesthetic. GAF EverGuard? TPO
Aerosol Primer, Adhesive, and Cleaner are industry-first sprayable and
lightweight solutions for easy and efficient application. In an easy to
carry size, the convenient aerosol cans make repair and maintenance a
breeze, by replacing heavy canisters and buckets, at a fraction of the
weight, with no time-consuming hose or brush cleaning.
-- The brand contractors trust to develop industry-leading, unique products
has a new look - introducing FT Solutions. With the new FT Solutions,
you get the same premium-quality leak barriers, underlayments, and
interior surface protection you've come to expect, all featuring the
patented GripSpot(TM) technology for enhanced foot traction. FT
Solutions products are designed with high-quality materials to help
protect against the elements that work well under a variety of
steep-slope roof types including metal, tile, asphalt, and more.
-- Coming Spring 2025, GAF's new Master Flow(TM) Bath & Dryer Appliance
Vent will help to expand its rooftop accessories category with a premium
solution for exhausting bathroom/kitchen fans and dryers through the
roof. Featuring a sleek modern design and all-metal construction, it
will be available in four popular colors: Black, Brown, Gray and
Weathered Wood. It will also be backed by an up to 50-year limited
warranty and eligible for GAF enhanced warranty coverage.
-- Services and tools designed to save contractors time and help make their
jobs easier, including the new GAF Present(TM), an innovative platform
that combines advanced technology, dynamic content, and an intuitive
interface. GAF Present offers a library of up-to-date templates to
quickly customize relevant content and tailor product options to each
homeowner. GAF Takeoff(TM) eliminates guesswork by bringing blueprints
to life with the data needed about a roof. Detailed measurements, a
materials list and a visual rendering makes complicated work simple -
all within two hours for single-family homes and 24 hours for
multi-family homes.
-- GAF's BuildYourRoof tool allows users to assemble a virtual commercial
roof, select layers step-by-step, calculate R-value, get relevant
product documents, and connect with a design specialist. As materials
are selected, BuildYourRoof will flag incompatible components or
attachment methods to help prevent an incompatible assembly.
-- GAF and ServiceTitan® have formed an exclusive partnership to help
contractors manage and take their business to new heights. As the
preferred CRM of GAF, ServiceTitan has incorporated GAF QuickMeasure(TM)
into its platform, allowing customers to order reports right from the
platform. Accurate measurements will be fed directly into templates to
create estimates in just a few clicks.
Contractors will also have the opportunity to learn about GAF Community Matters, the company's social impact initiative, and how they can get involved to support their own communities through the GAF Community Contractor program. The GAF Community Contractor Program offers contractors certified by GAF the opportunity to differentiate their business while transforming their community.
GAF's Center for the Advancement of Roofing Excellence (CARE) will hold live demonstrations on the CARE Stage throughout the Expo in both English and Spanish, highlighting key product benefits and installation techniques on residential, commercial, and solar products. GAF will also be hosting education sessions throughout the show for attendees to gain in-depth knowledge from respected industry experts covering topics such as sustainable roofing practices, sales strategies, and the future of roofing technology. To learn more about GAF products and services, as well as a full list of educational courses available at IRE, visit www.GAF.com/IRE.
About GAF
GAF, a Standard Industries company, is the leading roofing and waterproofing manufacturer in North America. For more than 135 years, GAF has been trusted to protect what matters most for families, communities and business owners with its innovative solutions and focus on customer service. GAF's leadership extends to its commitment to making a positive impact on its communities, industry, and planet. Learn more at www.GAF.com.
Contact: Joe Perri, joe.perri@gaf.com
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SOURCE GAF
