DREAMDAY AND QUALITY MEDIA ANNOUNCE MULTI-YEAR PARTNERSHIP WITH BOYS & GIRLS CLUBS OF AMERICA
Both companies are providing financial and educational resources to support and empower America's youth to thrive in their professional pursuits
BEVERLY HILLS, Calif., March 19, 2025 /PRNewswire/ -- Dreamday and Quality Media are proud to announce a three-year partnership with Boys & Girls Clubs of America, united by a shared mission to empower and inspire the next generation of communications and marketing professionals. As part of this commitment, both companies will together contribute a minimum of $60,000 to Boys & Girls Clubs of America through 2027. Quality Media's owned publication, The Quality Edit, is also pledging to donate a portion of its affiliate shopping revenue from purchases on-site during the multi-year partnership, making it one of the few online destinations where consumers can discover and shop their favorite products while supporting a meaningful cause.
In addition to financial contributions, the Dreamday and Quality Media teams, spread across 18 states, will volunteer in person with local Boys & Girls Clubs clubs nationwide. Through interactive workshops and hands-on mentoring, both companies will not only foster creativity with current members but will also help them refine critical skills for their future success. Dreamday and Quality Media's impact will inspire confidence and open doors to a brighter and more promising future for Boys & Girls Club members by equipping kids and teens with the tools and knowledge to navigate the professional world.
This initiative is significant for Dreamday and Quality Media's Founder/ Co-founder Lauren Kleinman, who has been a long-time supporter, volunteer, and annual Youth of the Year judge for Boys & Girls Clubs of America. Recognizing the lack of diversity and resources available to youth within communications and paid media industries, Lauren, the Dreamday Team, and her Quality Media Co-founders, Lee Joselowitz and Scott Silver, are looking forward to encouraging youth to explore careers in Performance PR, performance marketing, and related fields.
"As companies that value self-care, creativity, and nurturing dreams from a young age, we understand the vital role Boys & Girls Clubs of America play in shaping the future of our industries," said Lauren Kleinman. "Boys & Girls Clubs of America creates safe and supportive spaces where kids can thrive, opening the door to equal opportunities and diverse perspectives. This is essential for driving innovation and building a more inclusive future in public relations, media, and beyond."
About Dreamday
Dreamday is an award-winning agency pioneering the "Performance PR" model, blending traditional PR with affiliate marketing to deliver measurable, data-driven outcomes. Most brands rely on separate agencies for PR and affiliate marketing, often leading to competition over press and relationships. Dreamday breaks that mold, using a synergistic approach to secure the highest-quality press coverage while driving significant revenue. Dreamday has helped cult-favorite brands like Our Place, Ritual, The Bouqs, Brightland, Fly By Jing, FabFitFun, Quince, ILIA, Goop, Ring Concierge, Dieux, and many more grow and thrive. Founded in 2019 by Lauren Kleinman, former Founding Team member and VP of Marketing at Ritual, Dreamday is redefining PR and affiliate marketing.
About Quality Media
Quality Media is a performance agency reshaping how brands drive growth and build trust. With its pioneering "Performance Publishing" model, Quality Media blends storytelling, creative, social proof, and data-driven media driving 30% higher ROAS and 20% lower CPAs for clients. Trusted by brands like HelloFresh, Our Place, Ritual, Starz, The Bouqs, Parachute Home, and Hyperice, Quality Media has generated over $100M+ in revenue for clients. Its owned publication, The Quality Edit, holds a 90% trust rating while inspiring consumers to find the best products and experiences.
About Boys & Girls Clubs of America
For more than 160 years, Boys & Girls Clubs of America (BGCA.org) has provided a safe place for kids and teens to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Boys & Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. Over 5,400 Clubs serve more than 3 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. The national headquarters is located in Atlanta. Learn more about Boys & Girls Clubs of America on?Facebook?and?LinkedIn.?
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