Mile Marker Continues New Business Success With Growth-Oriented Brands
The new "tell-it-like-it-is" independent media agency, spawned from the merger of Cage Point and PlusMedia, has secured assignments from NARCAN® Nasal Spray and Earth Breeze.
NEW YORK, April 1, 2025 /PRNewswire/ -- Mile Marker, the new-breed independent media agency tailored specifically for the ambitions of today's growth marketers, is proud to announce two new client partnerships with NARCAN® Nasal Spray, an anti-opioid product and brand, owned by Emergent BioSolutions, and Earth Breeze, a consumer products company, featuring America's #1 laundry detergent sheet.
"Both of these marketers tick every important box that Mile Marker seeks in client partnerships," said Shattuck Groome, Mile Marker, Chief Media Officer. "They are equally committed to an honest and fully transparent dynamic with their media agency first and foremost. The agency partner must also lead with an analytics-driven approach to delivering business outcomes. Mile Marker brings best-in-class expertise and experience to help clients navigate the consumer journey across all media channels. This is what both Earth Breeze and NARCAN® Nasal Spray demand."
Mile Marker is stepping into the NARCAN® Nasal Spray business in the middle of the Fentanyl crisis in the U.S. The FDA-approved brand rapidly reverses opioid overdoses by temporarily blocking receptors in the brain. It quickly restores normal breathing in individuals overdosing. Available over-the-counter since 2023, NARCAN® requires no medical training to administer, making it widely accessible. Mile Marker has been designated Agency of Record (AOR) for media strategy, planning & buying across all media channels. Mile Marker secured the AOR after a comprehensive pitch, including incumbent agency VML.
"We need our marketing partner to exercise full transparency and practice laser-like focus on correlating media performance to awareness, incrementality and sales," said Rebecca LaBerge, Marketing Manager, Emergent BioSolutions. "Mile Marker is clearly an agency that fits the bill with their commitment to flexibility, agility, and above all, transparency."
The key objective is to raise awareness and normalize NARCAN® Nasal Spray with a major public education component. The effort will span B2C, B2B and HCP efforts, targeting the general public, corporations, specific communities, healthcare providers, and first responders.
The Earth Breeze account was awarded following a comprehensive review led by Peter Carter at search consultancy, Creative Haystack LLC. Mile Marker has been charged to elevate brand awareness to accelerate Earth Breeze's retail business sales efforts. The agency's track record and reputation for full-funnel accountability fit nicely with Earth Breeze's go-to-market ethos. The client was impressed with the agency's high-growth successes like FreshPet as well as its close collaborative history with the agency, Terri & Sandy, who will be leading creative.
With an integrated set up built around a fierce commitment to elevating media performance beyond KPIs, Mile Marker will operate with full integration and technical customization to bring together brand and performance media and deliver what really matters to clients - scalable growth. Mile Marker is the newly constituted shop from the merger of PlusMedia and Cage Point.
By blending the strategic precision and analytical insights from both businesses across all channels, Mile Marker represents an end to end media agency that now merges the digital and physical worlds, helping brands connect with their audiences wherever they are. The combined executive leadership team meshes an entrepreneurial and founder mindset with C-level holding company experience to drive an independent media agency with a laser focus on clients on the precipice of explosive growth.
About Mile Marker
Mile Marker is a "tell-it-like-it-is" media agency that blends deep platform expertise with human EQ and analytical IQ. With headquarters in New York City, serving sophisticated marketers in the small-to-medium enterprise space, for whom we manage $500M in comprehensive media. Mile Marker's client roster includes FreshPet, DoorDash, Webster Bank, Harry's, Feeding America among others. For more information go to www.milemarkeragency.com.
Press Contact:
Hank Kim
Middle 8 Media
Hank@m8media.net
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SOURCE Mile Marker LLC
