transcosmos announces the results of Global Online Shopping Survey in 8 Cities 2025

Beyond Price: Ease of Shopping and Value Drive SHEIN and Temu Adoption

TOKYO, April 7, 2025 /PRNewswire-PRWeb/ -- transcosmos hereby announces that the company has conducted its proprietary Global Online Shopping Survey in 8 Cities 2025.

Visit here for Global Online Shopping Survey in 8 Cities 2025 full report (no translation available):
https://blog.trans-cosmos.co.jp/research/20250324_onlineshopping-survey.html

In this years survey, we changed the target city in the U.S. from New York to Los Angeles. In addition to current online shopping habits, the research explored future online shopping intentions, with a particular emphasis on cross-border e-commerce (including low-cost Chinese platforms), social commerce, and interest in emerging technologies.

    --  Survey overview Method: Global online research panel, multilingual
        questionnaire (respective local language options available)Regions:
        Japan (Tokyo), Shanghai (China), Seoul (South Korea), India (Mumbai),
        Thailand (Bangkok), Jakarta (Indonesia), London (U.K.), Los Angeles
        (U.S.)Respondents: Men and women aged between 15 and 49 years old that
        have used online shopping (made a purchase) in the past 1 yearSamples:
        320 x 8 cities = Total 2,560Period: February 17 to 25, 2025Research
        agency: Cross Marketing, Inc.
    --  Key findings
        --  Significant adoption of low-cost Chinese platforms in London, Los
            Angeles, and Mumbai with over 60% usage
            --  Purchase experience on SHEIN, Temu and other low-cost Chinese
                online shopping sites was high overall, particulary in London
                (70%), Los Angeles (63%), and Bangkok (60%). Usage was lower in
                Tokyo and Jakarta, around 30%.
            --  The primary driver for using these platforms is perceived
                affordability ("Can purchase cheaper than in my country"). Ease
                of use is also a significant factor. Some respondents value the
                availability of affordable alternatives to popular brands, even
                if they are not genuine.
            --  Respondants in Tokyo and Seoul, chose "Product quality is not as
                high as expected" and "Products were not genuine" compared to
                other cities, showing their concerns over product quality.
        --  Social commerce gains traction With Over 50% usage, except in Tokyo
            --  When asked the reason for using social media, "To do shopping"
                ranked high in all cities. This was particularly significant in
                Jakarta, Shanghai, and Bangkok, where more than 80% use social
                media for shopping.
            --  More than half of the respondents have used social commerce in 7
                cities, excluding Tokyo, the usage rate was particularly high in
                Jakarta, Shanghai, Bangkok, and Mumbai.
            --  Tik Tok (??) showed high engagement in Shanghai, Jakarta, and
                Bangkok (over 70%). Platforms including Instagram and Facebook
                are also popular, while YouTube is the leading platform in
                Tokyo.
        --  Immersive shopping experience and shopping with AI getting
            attraction, Shanghai and Mumbai show high interest in emerging
            technologies
            --  Interest in emerging technologies is generally high, especially
                in Shanghai and Mumbai. In Tokyo and Los Angeles, a certain
                number of users said they don't want to use emerging
                technologies. Tokyo had the least interest in new technologies
                with more than 50% answering the don't want to use it.
            --  Key technologies of interest include immersive shopping
                experience (virtual try on/try out), AI powered shopping
                (product recommendations based on image recognition), and
                experience of window shopping in a virtual space. Some cities
                showed high demand for more interactive shopping experiences
                such as live commerce service and conversational shopping
                experience using voice recognition. Jakarta and Shanghai showed
                high interest in live commerce, while conversational commerce
                attracted shoppers in Mumbai, each exceeding 50% in respective
                cities.

"Low-cost Chinese online shopping sites are gaining popularity across the world, and not only for their low prices," commented Masashi Hagihara, an analyst at transcosmos Global Business Headquarters. "They are attracting users for a faster shopping experience with the ease to compare and purchase, while more consumers prioritize good value for money than brands. The role of social media is also evolving from a way to gather information to a shopping channel. This is particularly true in emerging markets in Asia, where TikTok and Instagram are used as search engines, becoming an entry point for e-commerce. There is also a growing interest in "shopping experience of the future" brought about by immersive and interactive technologies. Consumer shopping behavior is shifting to the next phase for sure. Our study revealed that consumers across the globe prioritize not only price, but also multiple factors including speed, convenience, value of experience, and asking for a more diverse shopping experience than ever."

    --  transcosmos is a trademark or registered trademark of transcosmos inc.
        in Japan and other countries.
    --  Other company names and product or service names used here are
        trademarks or registered trademarks of respective companies.

About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior "people" with up-to-date "technology" to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients' business processes focusing on both sales expansion and cost optimization through our 182 bases across 36 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients' excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the "Global Digital Transformation Partner" of our clients, supporting the clients' transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/

Media Contact

transcosmos inc., transcosmos inc., +81-3-6709-2251, pressroom@trans-cosmos.co.jp, https://www.trans-cosmos.co.jp/english/

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