Moose Toys Rockets into a New Space; Signs Exclusive Global Partnership with CrunchLabs by Mark Rober, Kids' Favorite Engineering YouTuber and Former NASA Engineer
Under new licensing agreement, innovative toymaker and Rober set sights on disrupting toy aisle and sparking fun with a modern twist on STEM
LOS ANGELES, May 6, 2025 /PRNewswire/ -- Moose Toys, a leading innovator in the toy industry, is poised to spark change and bring excitement to the STEM category with the announcement of a new multi-year global licensing deal with CrunchLabs and founder Mark Rober, the YouTuber and former NASA engineer. Under the agreement, the partners will develop a toy line that leverages scientific and engineering principles to enhance and fully reimagine how toys are brought to life. The new line will be developed to instill confidence, spark curiosity and unlock problem-solving skills all the while guided by Rober's playful brand of creative mischief and Moose's signature WOW toy design.
"Moose has a reputation for elevating the fun factor and disrupting every category we enter. Combining our WOW innovation with Mark's unique and unmistakable style of content creation is just the equation to put these products at the forefront of fun, entertainment and, importantly, learning," said Rob Wolf, vice president, marketing, Moose Toys. "Our licensing portfolio was built, and has grown, based on some of the biggest and most recognizable entertainment properties in the world. This new partnership with CrunchLabs represents that same level of 'celebrity' in a brand-new category -- one with tremendous, untapped potential and poised to take a quantum leap forward in fun."
"My personal mission is to reach as many brains as possible with the message that science and engineering are really fun. Moose Toys is our perfect partner because they have such a strong track record of innovation and creativity worldwide," said Rober, founder, CrunchLabs. "What we are making together is totally different from anything else on the market. It's gonna blow people's minds."
Moose Toys and CrunchLabs product line collaboration is expected to be on shelves at retailers across the globe in summer 2026.
About Moose Toys
Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we've earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we're always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.
This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most.
We've had a BIG impact on little people, making 3.5 million kids smile so far... and counting.
Australia might be our Moose family home, but with a strong team of 750 dotted across the world, we're committed to sharing our signature superhappy revolution far and wide!
About CrunchLabs
CrunchLabs is an educational STEM toy company founded by Mark Rober (YouTube personality and former NASA engineer for the Curiosity Mars Rover, public enemy #1 of neighborhood squirrels, & creator of the sparkliest glitter bomb pranks). Aimed at kids, teens, and adults, the company creates products and experiences that showcase STEM concepts in action. Located in the San Francisco Bay Area, the CrunchLabs team is made up of a small but mighty group of fun-loving dorks, engineers, designers, and makers tinkering away in the company's Willy Wonka factory for engineering.
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SOURCE Moose Toys
