Visibly Acquires Easee, Driving Growth of Digital Eye Care Across U.S. and European Markets
CHICAGO, Sept. 3, 2025 /PRNewswire/ -- Visibly, a digital health pioneer and developer of the world's first FDA-cleared online visual acuity test, announces the strategic acquisition of Easee, a European leader in digital eye care. This acquisition solidifies Visibly's position as the global leader in remote vision care and creates a powerful springboard for growth across healthcare, retail, and consumer markets in the U.S. and Europe.
Easee's regulatory accomplishments--including CE Class 2a certification under the EU Medical Device Regulation (EU-MDR) and ISO 13485 certification--complement Visibly's FDA clearance and established U.S. reputation, positioning the combined company as the most globally credentialed and comprehensive provider of digital vision care.
"We are thrilled to welcome Easee into the Visibly family," said Brent Rasmussen, CEO of Visibly. "As two companies at the forefront of digital vision care, our combined expertise positions us to lead the future of how vision services are delivered and experienced worldwide."
Easee's digital platform aligns seamlessly with Visibly's offerings, providing a scalable model already embedded within European healthcare frameworks. This acquisition allows Visibly to expand its global reach, leveraging Easee's market presence, regulatory strength, and regional expertise.
"Together with Easee, we are creating a truly global infrastructure for hybrid and remote vision care, grounded in clinical excellence and innovation. Through this acquisition, we can unlock growth opportunities for healthcare partners, the retail industry, and consumers across the U.S. and Europe," added Rasmussen.
Building on Easee's European presence and Visibly's U.S. foundation, the combined company is positioned to accelerate commercial adoption, expand technology partnerships, and deliver scalable solutions across global markets.
ABOUT VISIBLY
Visibly is a Chicago-based healthcare technology company founded in 2012, building digital vision care solutions that enable patient choice and provider capacity. Online vision testing is just the start; Visibly envisions a world where technology enables patients and doctors to connect easily and make other aspects of vision care more convenient and accessible to everyone.
ABOUT EASEE
Easee is an international leader in digital eyecare, specializing in telemonitoring and hybrid care pathways. Founded by a team of visionaries, doctors, and technology experts, Easee is committed to transforming the delivery of eye care worldwide. Its online eye exam platform, now certified under the new MDR, exemplifies its innovative approach, combining medical expertise with cutting-edge technology to offer accessible and accurate eye measurements, including full refraction.
View original content to download multimedia:https://www.prnewswire.com/news-releases/visibly-acquires-easee-driving-growth-of-digital-eye-care-across-us-and-european-markets-302544475.html
SOURCE Visibly
