SMi group is proud to announce its 7th Annual Social Media In the Defence and Military Sector. The event will be held in London on the 6th and 7th December 2017.
Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers post online can be crucial to winning the hearts and minds of local populations. Therefore today’s militaries and defence organisations must be competent in all social media channels as well as aware of the inherent dangers when posting online. Despite the risks involved, there are some important opportunities that militaries and the defence community can utilise when it comes to social media as a platform for intelligence gathering, branding, marketing and recruitment.
This industry leading event will explore the most successful recruitment projects from international militaries; look at the external considerations for social media usage; both a UK perspective and international perspective on content creation for communicating missions, values and selected activities; and broader social engagement with military and defence social media.
BENEFITS OF ATTENDING
Social Media is a constantly evolving communication outlet for any industry and has only recently seen military and defence organisations tapping in to this tool on a scale of comment – as a consequence most militaries are still lacking in any notable form of social media strategy or operational outfit specific to these platforms of communication. Social Media is therefore still a big area in need of knowledge sharing for the community.
Building on the topics of last year, 2017 will provide more of a focus on the actual platforms and tools that the military and defence sector can utilise for various end goals, from recruitment; branding and marketing; to frontline operations and intelligence gathering. The face of social media is constantly changing and adapting to current trends, fashions, and threats and this is something that is important to any modern industry to understand, especially the military and defence sector.
WHO SHOULD ATTEND
• State & local government officials in Communication / PR / Digital media roles
• Social Media Management Software
• Content Creation / Management Services
• Mobile Apps / App Development
• Social Networks
• Analytics / Measurement Software
• Social Listening / Monitoring Tools
• Content Management Systems / Microsites
• SMS Alert Services
• Email Marketing Automation Platforms
