JMR Graphics Discusses Ways to Pump Up Your Labor Day Sales with Vinyl Graphics

NEW YORK, Aug. 8, 2017 /PRNewswire-iReach/ -- JMR Graphics, a leading designer and manufacturer of 3M trailer graphics and car wraps, recognizes that American holidays are famous for get-togethers, good food, and patriotic sentiments-but also knows holidays are famous for big sales. While the day after Thanksgiving and the holiday season drive a huge amount of retailer revenue, other holidays such as Memorial Day, the Fourth of July, President's Day, and of course, Labor Day, are major contributors to retailer's yearly revenue.

Approach this Labor Day with a marketing plan that will help you capitalize on these traffic increases. JMR Graphics discusses ways to pump up your Labor Day sales with vinyl graphics.

    --  Drive add-on units out the door Utilize floor stand and other vinyl
        graphic communications near points of purchase highlighting universal
        add-ons, such as holiday promotions or small items, that will compliment
        other sales. Communicate this offer to the consumer throughout retail
        locations. This approach could also be used with a gift with purchase,
        tiered spending and discount sales, or similar promotions, to drive
        conversion or establish an aspirational spending threshold for the
        consumer.
    --  Pull in walk-by and drive-by traffic Utilize bold window graphics to
        communicate Labor Day specials to walk-by and drive-by consumers. Use
        bold font, contrasting color and easy-to-identify-symbolism, colors, and
        verbiage to create consumer awareness and understanding. Using colors,
        verbiage, and images that are associated with big sales will help the
        consumer to understand the graphic's message quickly and easily as they
        pass.
    --  Communicateconversion-driving messages Action verbiage such as "limited
        time only," or "Labor Day weekend special," will help create urgency for
        the consumer to shop now.  Additionally, promotions that reward
        conversion, such as gifts with purchase, increasing discount tiers with
        spending, bounce-back coupons, and timely sale product positioning, can
        drive huge returns when announced throughout the customers shopping
        experience. Create promotional awareness and boost sales by
        strategically placing vinyl signage with a cohesive message throughout
        brick and mortar locations in floor stands, cash-wrap backdrops, fixture
        marketing, banners, and window, door, and floor clings.
    --  Aim for your target audience Spread the word about Labor Day promotions
        with vinyl graphic vehicle wraps. Mirror promotional messages with full
        vehicle wraps, or by adding spot graphics to vehicles that are already
        wrapped. Park or drive wrapped vehicles in areas where your target
        audience is, including at events. Brand vehicles with promotional
        information early to ensure enough time to get in front of the audience.
        Driving wrapped vehicles on their normal routes will create a large
        number of audience impressions, and with high frequency for the local
        audience. Be cognizant of sales trends to capitalize on the types of
        items and sales that your target audience will respond to most.

ABOUT JMR
JMR Graphics Vehicle Wraps is an award-winning Nationwide 3M Certified Manufacturer of Graphics with more than a quarter-century of experience, who specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage, and more. JMR Graphics offers a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short-term, or long-term application. Their exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give customers peace of mind for the intended life of their graphics. With state-of-the-art, cutting-edge facility, JMR inspires clients by providing creatively designed, custom-printed graphics, and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Mike DeRicco, JMR Graphics, 1-800-378-6343, mike@JMRgraphics.com

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SOURCE JMR Graphics