Dealer.com Experience Optimization and Compass Advertising Take Center Stage at NADA 2018

Dealer.com Experience Optimization and Compass Advertising Take Center Stage at NADA 2018

BURLINGTON, Vt., March 20, 2018 /PRNewswire/ -- Success in today's automotive shopping environment requires the ability to consistently reach and influence consumer demand at every stage of an increasingly fast-paced digital buying cycle. Building on its 20-year history of delivering innovative digital marketing solutions that unite dealers, manufacturers and consumers, Dealer.com introduces several new and enhanced products at NADA 2018, adding to its connected platform of award-winning Websites, Digital Retailing, Advertising and Managed Services.

"Every shopper has a different path-to-purchase and every dealer has unique marketing needs, so it's more important than ever to deliver personalized solutions," said Mike Rother, general manager of Dealer.com. "Our new enhancements and integrations with Cox Automotive make this possible on a level never seen before in our industry. We're giving dealers more flexibility and customization options, and offering consumers a personalized shopping experience, all while guiding them effortlessly through the deal."

Websites
Dealer.com websites deliver unmatched mobile and desktop flexibility, personalized shopping and buying, comprehensive vehicle merchandising, and groundbreaking connectivity with Autotrader, Kelley Blue Book and other Cox Automotive solutions. This unrivaled combination transcends traditional website limitations, allowing dealers to optimize every aspect of their website strategy.

    --  Personalized Shopping - Dealer.com Experience Optimization technology
        turns a shopper's journey in to tangible results by automatically
        personalizing the website experience in real-time, leveraging shopping
        data across Cox Automotive. The product delivers tailored inventory
        recommendations and targeted specials content to the homepage slideshow,
        listings pages and specials pages. New this year, Dealer.com uses a
        dealer's existing incentives feed to serve the best available offer for
        a shopper's vehicle of interest. Experience Optimization puts shoppers
        in front of the vehicles and specials that matter most to them during
        their search increases inventory engagement and lead conversion.
    --  New Vehicle Deals Pages (VDP) - Dealer.com unveils its new Vehicle Deals
        Pages, a more powerful and more personal vehicle details page
        experience. Based on extensive quantitative research and quantitative
        testing, Dealer.com developed this new experience to simplify and
        streamline one of the most critical steps in the shopper journey, and
        bring greater trust and transparency to every transaction. Enhancements
        include higher-resolution vehicle photography, improved calls-to-action
        styling to make conversion faster and easier, integrated Kelley Blue
        Book vehicle expert and consumer reviews to help validate the purchase
        decision and build consumer confidence, simplified deal-making through
        Cox Automotive's Accelerate digital retailing product, and more.
    --  Accelerate Digital Retailing - Debuting at NADA 2018, Cox Automotive's
        new Accelerate connected retail platform, which integrates Autotrader,
        Kelley Blue Book and Dealer.com, provides an easier and more enjoyable
        online car-buying experience for both consumers and dealers. Accelerate
        digital retailing helps create a transparent path-to-purchase, and gives
        prospective buyers a seamless online shopping process and powerful
        transaction model regardless of their digital journey.
    --  Specials Campaign Manager - Dealer.com's exciting new Specials Campaign
        Manager simplifies the creation, management, and deployment of specials,
        banners and slides across the website experience.

Advertising
With its deep reaching, heavily data-driven digital advertising offering, Dealer.com Advertising is an industry leader in multi-channel digital advertising solutions. Dealer.com Advertising allows dealers to automatically connect their cars and fixed operations services with their most likely buyers and shoppers, track and monitor ROI down to the sale, and execute any strategy, at scale, adapting as the market requires. For manufacturers and dealers, no other solution comes close.

    --  Compass Advertising - At NADA 2018, Dealer.com enhances its
        revolutionary Compass Digital Marketing Strategy tool to provide dealers
        with data-driven digital marketing strategy recommendations they can
        further influence with their own sales, fixed operations and dealership
        branding goals. An exclusive breakthrough from Dealer.com and Cox
        Automotive, Compass is the solution that will allow dealers to win in a
        competitive, noisy and distracting digital environment, utilizing a
        complete advertising portfolio, including search, display, video and
        social media. Combined with the Cox Automotive nVision marketing
        performance hub, which includes a deterministic sales attribution, Cox
        Automotive and Dealer.com are revolutionizing the way dealers think
        about the value of their digital marketing efforts. Within nVision, the
        digital advertising recommendations Compass produces allows dealers to
        adjust budgets across channels based on desired business outcomes.
    --  Fraud Prevention - Dealer.com, which is already the industry's leader in
        advertising fraud prevention, has joined a group of elite companies to
        earn the Trustworthy Accountability Group (TAG) "Certified Against
        Fraud" Seal, becoming the first and only automotive-specific digital
        advertising company to carry this designation.

Managed Services
Through connected offerings - each aligned with overall dealership digital strategy and coordinated through a primary point of contact - Dealer.com Managed Services deliver efficient, effective, custom monthly campaigns. In 2018 Dealer.com enhances its capacity and capability to deliver its services both on and off the Dealer.com digital marketing platform. Offerings include:

    --  Managed Social - Dealer.com's Managed Social team works with dealers to
        engage with shoppers early and consistently throughout their car-buying
        journey by keeping an open channel of communication on social channels
        and proactively promoting a positive reputation. Managed Social provides
        dealers with social content creation, reputation monitoring and ongoing
        strategy management regardless of website platform.
    --  Content & Creative - Dealer.com's professional digital campaign
        coordinators and graphic designers are dedicated automotive digital
        marketing experts who partner with dealers to advise and execute
        integrated marketing campaigns with a cohesive, consistent look and
        feel. For dealers across all website platforms, Dealer.com's Content and
        Creative team is dedicated to developing compelling, strategic website
        content to help increase on-site engagement.
    --  SEO - Available to dealers utilizing any website platform, Dealer.com's
        SEO service partners dealers with the one of the industry's most skilled
        organic search teams. With a focus on the key performance indicators
        that matter, and proven white-hat strategies, Dealer.com SEO drives high
        quality traffic for better conversions to a dealer's virtual showroom.

For more information on Dealer.com's NADA 2018 product announcements, visit www.coxautoinc.com/nada2018/dealer-com.

Dealer.com
Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader(®), Dealer.com(®), Dealertrack(®), Kelley Blue Book(®), Manheim(®), NextGear Capital(®), VinSolutions(®), vAuto(®) and Xtime(®),( )are passionate about helping millions of car shoppers, 40,000 auto dealer clients across 100+ countries and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

CONTACT: Andrew Nicolai, 949-293-5241, andrew.nicolai@coxautoinc.com

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SOURCE Dealer.com