Web Design Company, Lounge Lizard, Talks About The 7 Things Users Want From Your Website

NEW YORK, July 5, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

What is it that people want from your website? Understanding that question is paramount to providing users with not only a good user experience but a great overall experience when interacting with your business. There is an enormous amount of competition online and if you can't satisfy your customers more than likely there are a half-a-dozen other businesses lined up ready to try. Today NY based web design company, Lounge Lizard, talks about the 7 Things Users Want from your Website.

    1. Useful content. For most websites, the primary reason that users are
       there is because they need to learn about something. This can include
       your products, your services, reviews, and so much more. Therefore, it is
       vital that you are providing the useful content users want and need in
       the formats they want to digest them in. By providing high-quality,
       helpful content you will be able to stand out from the crowd.
    2. Clear benefits. What is your value proposition? What is it that makes
       your products, services, etc. better than your competitors. For the most
       part, products don't sell themselves; people do. You need to do your part
       to sell what you are offering effectively which starts with clearly
       showcasing the benefits.
    3. Easy navigation. In today's hyper-active internet world consumers hate to
       be confused and waste time. That can easily happen with bad site
       navigation. Often this leads to a high bounce rate and one of your
       competitors earning a new client simply because of bad site design. This
       issue causes about 1-in-5 customers to abandon theirs carts.
    4. Secure interactions. Recent data breaches have eroded customer confidence
       when it comes to online interactions. Due to this, it is critical that
       your site is not only secure but also that you are displaying that fact
       to your users. Security badges and trusted icons should be included in
       your site design along with a clear privacy policy that informs people
       what information you are collecting.
    5. Fast load times. It used to be said that 'speed kills' but now a lack of
       speed kills when it comes to your conversions. The faster and more mobile
       our internet has become the shorter our attention spans have gotten.
       Because of this, website loading speed is more critical than ever. If
       your site is taking too long to a user where they want to be you can bet
       they will go somewhere else - quickly.
    6. Thorough contact information. Surveys have supported that having complete
       contact information is an important factor to at least half of all people
       online. Why? The answer has to do with trust and credibility. People want
       to know who they are dealing with and how to get a hold of them, in
       person if need be, just in case. Always be transparent and your customers
       will trust your more easily.
    7. Linked logo. Your company logo should be prominently displayed on your
       site, but it also needs to act as a link to your homepage. This has
       become somewhat of a trend over that past few years and because of that
       now people expect it. As it is a fairly minor adjustment, this action
       should be taken so customers have the easy navigation they were
       expecting.

Lounge Lizard New York Web Development is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard