Oct 2, 2019   SOURCE: PR NewsWire

Swaayed, Inc. Partners with American Cancer Society as Social Media Sponsor for Key Walks of Making Strides Against Breast Cancer

NEW YORK, Oct. 2, 2019 /PRNewswire-PRWeb/ -- Swaayed, the influencer-powered peer marketing platform, has partnered with the American Cancer Society (ACS) as the proud social media sponsor for seven of the Making Strides Against Breast Cancer (MSABC) walks, including Boston, Washington, D.C., Brooklyn, Long Island and Central Park, Los Angeles and Silicon Valley-San Jose.

Swaayed is inviting social influencers with at least 10,000 followers across the United States to join the campaign and help save lives, fund cancer research and raise awareness this fall. With a goal of raising a million dollars for ACS/MSABC by October 26, social influencers will also be given the opportunity to earn money for participating in the campaign, while having the option to donate their proceeds back to the cause.

"Because of the determination of Making Strides supporters, the American Cancer Society is there for people in every community affected by breast cancer. We're excited to partner with Swaayed to help us unite even more communities in raising awareness and funds to end this disease," said Vicky Green, strategic director of community development for the American Cancer Society, Northeast Region.

Alan Avidan, PhD, CEO and Cofounder of Swaayed added: "We are thrilled to partner with ACS, leading the fight against breast cancer - the most common cancer in women (ex. Skin cancer) with over a quarter million new cases a year - touching almost every family. We are grateful ACS has chosen Swaayed to tap into the power of social media influencers to amplify the amazing work with MSABC that they have been doing for over 25 years."

Swaayed will promote participation of each of the following walks, to take place on/at:

    --  DCR Hatch Shell, 47 David G Mugar Way Boston, Mass. (took place) on
        September 29
    --  Coney Island Boardwalk, 1904 Surf Ave Brooklyn, New York on October 20
    --  Jones Beach State Park, Field 5, 1 Ocean Parkway, Wantagh, (Long Island)
        New York on October 20
    --  Central Park - Bandshell, East 72nd St and 5th Ave, Manhattan, New York
        on October 20
    --  The Tidal Basin, 300 Raoul Wallenberg Pl SW, Washington, D.C. on October
        26
    --  Grand Park, 200 Grand Ave, Los Angeles, CA on October 26
    --  Discovery Meadow Guadalupe River Trail, 180 Woz Way, San Jose (Silicon
        Valley), CA on October 26

To join the campaign as an influencer and receive more information, please visit http://www.swaayed.com. After registering as a Team Leader for one, or all of the walks, influencers are provided content to share with their followers and to encourage them to participate and join their team and help raise funds to MSABC.

Swaayed's campaign will usher in a new era of influencer marketing for ACS, with Dr. Avidan adding: "There are thousands of creators who have grown and cultivated communities filled with so much goodwill and love, and these communities can be harnessed to help charities and non-profits like ACS raise more funds and increase engagement with new audiences."

Making Strides raises more than $60 million for the American Cancer Society each year, with more than $870 million raised for the fight against breast cancer since 1993. Dollars raised help the American Cancer Society fund innovative breast cancer research; provide education and guidance to help people reduce their risk; and offer comprehensive patient support to those who need it most.

About Swaayed:

Swaayed is an advanced influencer-powered, peer marketing platform, offering advertisers and influencers a performance-based campaign experience, and brings a unique marketplace where influencer communities of all sizes, brands and cause campaigns can truly thrive. For more information https://swaayed.com, or email hello@swaayed.com.

About the American Cancer Society:

The American Cancer Society is a global grassroots force of 1.5 million volunteers dedicated to saving lives, celebrating lives and leading the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, ACS is attacking cancer from every angle. For more information, http://www.cancer.org.

SOURCE Swaayed