Prime Media Productions Lands Cable TV Advertising Partnership With Viya In The Virgin Islands

SMITHFIELD, Va., Dec. 12, 2019 /PRNewswire-PRWeb/ -- Prime Media will utilize an advanced advertising platform to upgrade Viya's current ad insertion solution to an all-digital platform to include SD and HD networks and increasing the number of available networks of insertion to 24. Local advertisers will notice a new way of advertising, increased inventory to make their campaigns flexible and relevant, improved image quality and the ability to advertise on every screen. Prime Media will focus on the community-based markets, providing an affordable and highly-targeted strategy for local advertisers to grow their business and get advertising results.

"We are all excited to partner with such a dynamic company and bring our ad sales experience to become part of the Viya family," said Leslie Effler, Prime Media's President & COO.

Viya Chief Executive Officer Geraldine Pitt added, "The expansion of our advertising platform will allow our Virgin Islands businesses to reach audiences on more cable networks and digital outlets. Cable TV is an excellent medium to reach customers and we are happy that Viya Cable TV with the support of Prime Media will become the most beneficial marketing option for businesses to attract and retain customers in the Territory."

About Prime Media Productions:
Prime Media is a visual communications company specializing in cable network advertising for small to medium cable providers. Prime Media's market niche has been small, rural systems, giving local advertisers the ability to affordably advertise on cable TV where most other advertising outlets are way out of their budgets.

Founded in 1990, Prime Media, headquartered in Smithfield, Virginia, inserts commercials on over 2,000 networks in 23 states and territories, coordinating local, regional and national ad sales for its cable operator clients with a proprietary digital ad insertion solution through Prime Media's subsidiary, Digital Adware, Inc.

About Viya:

Viya is the largest telecommunications provider located in the U.S. Virgin Islands (USVI), providing a full suite of telecommunications and entertainment services. Viya's family of services, for both the business and residential markets, include wireline and wireless voice service, fixed and mobile broadband and cable television service offered over a hybrid fiber-coaxial wireline network and a state-of-the-art 4G LTE wireless network serving St. Croix, St. Thomas, and St. John.

SOURCE Prime Media Productions, Inc.