The Pink Stuff The Miracle Cleaning Paste Recognized as a 2025 Product of the Year Award Winner
The Pink Stuff The Miracle Cleaning Paste, the TikTok-famous powerhouse for tackling stubborn stains and grime without harsh chemicals, has been named a winner of the 2025 Product of the Year Awards. Determined through a national study of 40,000 shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program recognizing product innovation. The Pink Stuff Miracle Cleaning Paste has earned the highly acclaimed title of Best Product in the Household Cleaning Essential Category.
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40,000 Shoppers Voted The Pink Stuff The Miracle Cleaning Paste as the Most Innovative Product in the Household Cleaning Essential Category (Photo: Business Wire)
Renowned as a globally established seal of approval, Product of the Year has operated for 17 years in the United States, and over 30 years globally, supporting shoppers as a trusted guide to the best new products on the market, both online and in-store. With the level of products on the market evolving rapidly, consumers often find themselves overwhelmed by the sheer variety and innovation available. The distinctive Product of the Year red seal serves as a beacon to help consumers cut through the masses of products on shelves to locate the best new products that demonstrate innovation in their function, design, packaging, or ingredients. The credential also serves as a valuable marketing tool for brands to build overall awareness and drive purchase interest within their respective spaces.
“In a highly crowded and dynamic marketplace, Product of the Year plays a crucial role in linking consumers with the latest innovative products across various industries including food, beverage, personal care, pet care, household, and more," said Mike Nolan, Global CEO of Product of the Year Management. “We’re thrilled to celebrate The Pink Stuff The Miracle Cleaning Paste as a 2025 Product of the Year Award Winner, voted on by 40,000 consumers for the unique value, quality, and innovation it brings to households nationwide.”
“It is an honor to have The Pink Stuff The Miracle Cleaning Paste endorsed by Product of the Year as a 2025 winner for the Household Cleaning Essential Category,” said Chris Albers, CMO at The Pink Stuff. “We are excited to utilize the widely recognized and credible Product of the Year seal within upcoming marketing and sales efforts to guide shoppers towards a choice that 40,000 real consumers have found reliable and innovative.”
Albers added, “The Pink Stuff has been a go-to for those looking for a powerful yet gentle way to clean almost any surface in their homes. From countertops, sinks, and stovetops, to ovens, saucepans, wall scuffs, tiles, grout, faucets, and even white sneakers, The Miracle Cleaning Paste removes some of the toughest stains with astonishing results. This award reinforces what our loyal customers already know: The Pink Stuff makes cleaning easy, effective, and even a little fun.”
On February 6th, the complete list of 42 2025 Product of the Year Awards winners was revealed at the annual Product of the Year Awards Event held at Tribeca 360° in New York City. The celebration packed in a night full of entertainment, with Saturday Night Live alums, Rachel Dratch and Alex Moffat, hosting the show.
In tandem with the winner announcement, The Pink Stuff The Miracle Cleaning Paste is currently featured in a shoppable article on PEOPLE Online created in partnership with Dotdash Meredith, the largest digital and print publisher in America. Ensemble IQ, a premier business intelligence resource with revered publications, including Path To Purchase, Progressive Grocer, Store Brands, Drug Store News and Convenience Store News has also published the news of the 2025 winners in their respective categories.
For further information about The Pink Stuff The Miracle Cleaning Paste, visit https://www.thepinkstuff.com/. Additional details on the full list of 2025 Product of the Year Winners, and a chance to win a selection of the winning products, can be found at productoftheyearusa.com, along with on Instagram, Facebook and X (formerly Twitter) at #POYUSA2025.
About The Pink Stuff:
The Pink Stuff is known for its miracle cleaning power and is famous for removing stubborn stains because it actually works! Now a ‘go-to’ cleaning brand, The Pink Stuff’s hero product is the viral The Miracle Cleaning Paste that works to remove “impossible” stains almost anywhere. From stovetops, ovens, and saucepans, to rust marks, window frames, black marks, BBQs, tiles, white sneakers and more, The Pink Stuff The Miracle Cleaning Paste revives the dirtiest and saddest-looking of items back to an incredible clean condition. Known for powerful, high-efficacy cleaning products, The Pink Stuff’s collection of household cleaners, laundry care, and accessories deliver superior cleaning results. The Pink Stuff is now sold in over 105 countries worldwide. For more information, visit https://www.thepinkstuff.com .
About Product of the Year:
Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar:
Kantar is the world’s leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar services over half of the Fortune 500 companies in 100 countries.
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