Online Marketing Agency, fishbat, shares 3 SEO Barriers Increasing Your Bounce-Rate
TRIBECA, N.Y., June 2, 2017 /PRNewswire-iReach/ -- fishbat, a leading online marketing agency, which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares three SEO barriers increasing your bounce rate.
SEO is extremely important; it drives traffic, brand awareness, and social proof. However, focusing on non-value-added, misleading, and manipulative SEO tactics damages SEO, user trust, user experience, and site retention. If a business' SEO approach is causing a high bounce rate, they are simply spinning their wheels and damaging long-term business growth.
1. Misleading title tags and meta description attributes Using misleading
titles and descriptions as a vehicle for keyword stuffing and
traffic-driving is an antiquated process for improving SEO, but many
businesses still employ this tactic. Unfortunately, this practice is a
huge turn-off to visitors and one that causes high bounce rates. When
users realize the information, they saw was a misleading hook to reel
them in, it has a detrimental impact on the user's perception of the
brand. Not only does the information provided not match the search or
what they need, leading to frustration, it also completely breaks down
the user's trust causing them to abandon the page, most likely never to
return.
2. SEO manipulation attempts through links Trust factors play a large role
in bounce rate. There is an enormous amount of online competition for
business, so if users lose trust in a brand, they move on to one they can
trust. Users access additional information through links added to
websites and online content to complete their research. When they find
those links to be irrelevant, broken, or used as marketing tactics, the
user experience is damaged, and trust is lost. Business who buy links or
utilize excessive reciprocal links run the risk of losing potential
customers. Customers want authenticity and added value. Links are
wonderful when they provide additional relevant information, but when
used as a manipulative SEO tactic, they can delegitimize a site in the
eyes of the user.
3. Cluttering websites with components for indexing purposes, slowing
loading speed One of the biggest reasons for users abandoning sites is
loading speed. Today's online interaction is all about the user
experience. Waiting for pages to load has a terrible impact on that
experience. Components such as video, animations, photographs, and
shareable content can provide an excellent user experience, but when
overdone it clutters sites and slows loading speed, both of which have a
negative impact on the user experience and the time spent on a page.
Cramming websites with added components strictly to provide additional
search engine indexing for SEO, will have the opposite of the desired
result. The increased SEO may bring in additional traffic, but it will
damage conversion rates and site retention, failing to drive revenue.
People want intuitive navigation, clean and easy-to-understand
interfaces, and compelling visuals without being overwhelmed. Adding
extra and unnecessary components which don't meet the goals of the
website or the user's expectations, will cause high bounce rates due to
frustration, impatience, and confusion.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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SOURCE fishbat
