Credit Union Brand Front and Center in Affinion Insurance's New Digital Solution
STAMFORD, Conn., Sept. 5, 2017 /PRNewswire/ -- Affinion Insurance Solutions, a service of Affinion Benefits Group, recently launched a transformed digital marketing solution for credit union clients and their online members.
Affinion's digital strategy features websites that showcase each credit union's brand to generate loyalty and engagement, while increasing response and revenue. The websites are easy to navigate and ADA-compliant. They deliver a user experience that allows members to make informed choices, enroll easily, and access post-enrollment services quickly. Affinion works closely with clients to ensure seamless member journeys and brand consistent marketing campaigns.
"Our ongoing investments in state-of-the-art digital solutions highlight Affinion's commitment to help our clients reach members with valuable insurance programs," said Andrea Heger, Group Vice President of Client Services. "In today's environment it is imperative for organizations to give digital access to insurance information to satisfy clients and their customers. Affinion is leading the charge by applying our award-winning marketing strategies to building digital experience solutions that help our credit union clients increase their value to members and drive more revenue."
Greater Texas Credit Union, based in Austin, Texas, is one client that has taken advantage of Affinion's online insurance solutions to complement and enhance its direct mail strategy.
"Using Affinion's digital solution has helped us create a consistent member experience," said Brandy Conway, Vice President of Marketing at Greater Texas Credit Union "Digital marketing is crucial to building our brand and increasing member engagement, and Affinion's strategy provides us with a valuable tool for Accidental Death and Dismemberment (AD&D) insurance that enriches our messaging and reaches our members in an engaging way."
"This solution enhances our relationships with key business partners, such as Greater Texas Credit Union," added Andrea Heger. "We're excited to provide the online content and digital tools to deliver this 24/7 online insurance experience, integrated with our industry-leading direct mail channel."
About Affinion Insurance Solutions
An industry pioneer with over 45 years of experience, Affinion Benefits Group ("Affinion Insurance Solutions") is a leading provider of marketing and insurance administration expertise to financial institutions and other partners. Affinion Benefits Group founded the customer appreciation program in 1979, which is widely marketed today, to provide a "thank you" benefit that enhances loyalty with financial institutions and provides valuable coverage for their consumers. Today, they are committed to delivering optimal marketing and industry-leading response rates with strong insurance carrier partnerships and a robust product suite. Affinion Insurance Solutions is the brand behind their clients' brands, enhancing partners' customer affinity through relevant products and creative direct marketing strategies. These solutions work together to strengthen consumer engagement, increase brand loyalty, and generate predictable and sustainable non-interest income for their clients. Products include Accidental Death & Dismemberment, Simplified Issue Term Life, Graded Whole Life, Hospital Accident Plan, and Recuperative Care Plans. For more information, visit http://www.affinioninsurancesolutions.com.
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SOURCE Affinion Insurance Solutions
