Phoenix New Media Reports Third Quarter 2017 Unaudited Financial Results

BEIJING, Nov 13, 2017 /PRNewswire/ -- Phoenix New Media Limited (NYSE: FENG) ("Phoenix New Media", "ifeng" or the "Company"), a leading new media company in China, today announced its unaudited financial results for the third quarter ended September 30, 2017.

"In the third quarter of 2017, we not only delivered solid financial and operating performance, but also achieved several important milestones," stated Mr. Shuang Liu, CEO of Phoenix New Media. "Among others, Yidian, a company in which we invested and accounted for as available-for-sale investments, received the License for Internet News Information Service, which is the first license issued by the Cyberspace Administration of China that covers PC, mobile and we-media platforms since new regulations in China came into effect on June 1, 2017. This license will allow Yidian to differentiate and gain competitive advantages over its peers, especially on content acquisition on its we-media platform Yidianhao. The license also fulfills a prerequisite for an equity investment in Yidian by Long De Cheng Zhang Culture Communication (Tianjin) Co., Ltd., which together with the other two investors that we discussed in the second quarter, are expected to invest approximately US$112.1 million in total at an estimated transaction valuation of Yidian of about US$1.0 billion. We are very pleased to have finalized this round of investments as certain major terms, including the valuation, were negotiated late last year.

We also further executed our content strategy during the third quarter. We continued to be a leading news distributor in China of major current affairs around the world. According to a report from iResearch, during the 19th National Congress of the Communist Party of China, the growth rate of weekly active users of our iFeng News App surpassed all of our peers and we also ranked first on the PC platform based on the number of page views of featured stories.

Looking ahead, we will remain focused on market share expansion. By leveraging our professional journalism, cutting-edge technology, extensive partnership resources as well as our branding power, we believe we can maintain our leading position in the highly competitive market."

Ms. Betty Ho, CFO of Phoenix New Media, further stated, "We are delighted to have strong financial results this quarter. Net advertising revenues increased by 17.0% year-over-year to RMB363.1 million, primarily driven by a 50.0% year-over-year increase in our mobile advertising revenues. In particular, revenues from our programmatic advertising showed robust year-over-year growth of 106.0% to RMB142.1 million during the third quarter, mainly resulted from our strong operations and product optimization. Non-GAAP net income attributable to Phoenix New Media increased by 38.9% year-over-year to RMB34.4 million. We are very pleased with the results we achieved during the third quarter and expect our mobile advertising business will continue to grow in line with the industry trend. On the other hand, in order to expand our market share, we need to further invest in traffic acquisition while adopting strict cost control measures and closely monitoring the investment return of our products."

Third Quarter 2017 Financial Results

REVENUES

Total revenues for the third quarter of 2017 increased by 18.2% to RMB425.6 million (US$64.0 million) from RMB360.0 million in the third quarter of 2016.

Net advertising revenues (net of advertising agency service fees) for the third quarter of 2017 increased by 17.0% to RMB363.1 million (US$54.6 million) from RMB310.4 million in the third quarter of 2016, which was primarily attributable to a 50.0% year-over-year increase in mobile advertising revenues and partially offset by a 11.8% year-over-year decrease in PC advertising revenues.

Paid services revenues([1]) for the third quarter of 2017 increased by 25.9% to RMB62.4 million (US$9.4 million) from RMB49.6 million in the third quarter of 2016. Revenues from digital entertainment([2]) for the third quarter of 2017 increased by 41.8% to RMB52.6 million (US$7.9 million) from RMB37.1 million in the third quarter of 2016. The increase was due to a 51.5% increase in digital reading revenue to RMB 17.2 million (US$2.6 million), which mainly resulted from stronger demand and the Company's strategic expansion efforts, and a 37.5% increase in the MVAS revenues related to certain short-term new business with telecom operators. Revenues from games and others([3]) for the third quarter of 2017 decreased by 21.3% to RMB9.8 million (US$1.5 million) from RMB12.5 million in the third quarter of 2016, which was primarily attributable to a decrease in revenues generated from web-based games operated on the Company's own platform.

COST OF REVENUES

Cost of revenues for the third quarter of 2017 increased by 2.9% to RMB188.2 million (US$28.3 million) from RMB182.9 million in the third quarter of 2016, primarily attributable to an increase in revenue sharing fees and sales taxes and surcharges.

    --  Content and operational costs for the third quarter of 2017 decreased to
        RMB110.5 million (US$16.6 million) from RMB119.5 million in the third
        quarter of 2016, primarily attributable to a decrease in
        advertisement-related content production cost and the Company's strict
        control of general operation costs.
    --  Revenue sharing fees to telecom operators and channel partners for the
        third quarter of 2017 increased to RMB27.9 million (US$4.2 million) from
        RMB16.6 million in the third quarter of 2016, primarily attributable to
        an increase in the sales of MVAS products.
    --  Bandwidth costs for the third quarter of 2017 decreased to RMB14.1
        million (US$2.1 million) from RMB16.4 million in the third quarter of
        2016, primarily due to the decrease in bandwidth purchase price as a
        result of intense competition.
    --  Sales taxes and surcharges for the third quarter of 2017 increased to
        RMB35.7 million (US$5.4 million) from RMB30.4 million in the third
        quarter of 2016.
    --  Share-based compensation included in cost of revenues was RMB0.9 million
        (US$0.1 million) in the third quarter of 2017, as compared to negative
        RMB5.1 million in the third quarter of 2016 resulting from the increase
        of estimated forfeiture rate of share-based awards based on the actual
        forfeiture rate in the quarter.

GROSS PROFIT

Gross profit for the third quarter of 2017 increased by 34.0% to RMB237.4 million (US$35.7 million) from RMB177.1 million in the third quarter of 2016. Gross margin for the third quarter of 2017 increased to 55.8% from 49.2% in the third quarter of 2016. The increase in gross margin was primarily attributable to the increase of revenues and decrease of certain cost of revenues as explained above.

To supplement the financial measures presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), the Company has presented certain non-GAAP financial measures in this press release, which excluded the impact of certain reconciling items as stated in the "Use of Non-GAAP Financial Measures" section below. The related reconciliations to GAAP financial measures are presented in the accompanying "Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures."

Non-GAAP gross margin for the third quarter of 2017, which excluded share-based compensation, increased to 56.0% from 47.8% in the third quarter of 2016.

OPERATING EXPENSES AND INCOME FROM OPERATIONS

Total operating expenses for the third quarter of 2017 increased by 34.7% to RMB201.9 million (US$30.3 million) from RMB149.9 million in the third quarter of 2016, primarily attributable to an increase in mobile traffic acquisition expenses, which was partially offset by a decrease in bad debt provision primarily due to the collection of RMB8.3 million of previously fully-reserved receivables in the third quarter of 2017. Share-based compensation included in operating expenses was RMB1.5 million (US$0.2 million) in the third quarter of 2017, as compared to negative RMB3.1 million in the third quarter of 2016. The increase in share-based compensation was primarily due to negative share-based compensation expense recognized in the third quarter of 2016 reflecting an increase of estimated forfeiture rate of share-based awards based on the actual forfeiture rate in that quarter.

Income from operations for the third quarter of 2017 increased by 30.3% to RMB35.5 million (US$5.3 million) from RMB27.2 million in the third quarter of 2016. Operating margin for the third quarter of 2017 increased to 8.3% from 7.6% in the third quarter of 2016, which was primarily attributable to the increase in gross profit and partially offset by the increase in mobile traffic acquisition expenses.

Non-GAAP income from operations for the third quarter of 2017, which excluded share-based compensation, increased by 99.1% to RMB37.9 million (US$5.7 million) from RMB19.0 million in the third quarter of 2016. Non-GAAP operating margin for the third quarter of 2017, which excluded share-based compensation, increased to 8.9% from 5.3% in the third quarter of 2016.

OTHER INCOME/(LOSS)

Other income/(loss) reflects interest income, interest expense, foreign currency exchange gain/(loss), gain/(loss) from equity investments, including impairments, and others, net([4]). Total other income for the third quarter of 2017 was RMB6.2 million (US$0.9 million), as compared to RMB6.7 million in the third quarter of 2016.

    --  Interest income for the third quarter of 2017 increased to RMB14.9
        million (US$2.2 million) from RMB7.9 million in the third quarter of
        2016, which was mainly due to the increase of interest bearing
        investments and receivables in the third quarter of 2017 as compared to
        that of 2016.
    --  Interest expense for the third quarter of 2017 increased to RMB5.7
        million (US$0.9 million), from RMB1.6 million in the third quarter of
        2016, which was primarily due to the increase in outstanding short-term
        bank loans in the third quarter of 2017 as compared to that of 2016.
    --  Foreign currency exchange loss for the third quarter of 2017 was RMB8.9
        million (US$1.3 million), as compared to foreign currency exchange gain
        of RMB0.6 million in the third quarter of 2016, which was mainly caused
        by the appreciation of Renminbi against US dollars in the third quarter
        of 2017.
    --  Gain from equity investments for the third quarter of 2017, including
        impairments, was RMB1.0 million (US$0.1 million), as compared to loss
        from equity investments of RMB1.2 million in the third quarter of 2016.
    --  Others, net, for the third quarter of 2017 increased to RMB4.9 million
        (US$0.7 million), from RMB1.0 million in the third quarter of 2016,
        which was primarily attributable to the government subsidies received in
        the third quarter of 2017.

NET INCOME ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

Net income attributable to Phoenix New Media Limited for the third quarter of 2017 increased by 3.8 % to RMB32.9 million (US$4.9 million) from RMB31.7 million in the third quarter of 2016. Net margin for the third quarter of 2017 decreased to 7.7% from 8.8% in the third quarter of 2016. Net income per diluted ADS([5]) in the third quarter of 2017 increased 3.7% to RMB0.46 (US$0.07) from RMB0.44 in the third quarter of 2016.

Non-GAAP net income attributable to Phoenix New Media Limited for the third quarter of 2017, which excluded share-based compensation and gain/(loss) from equity investments, including impairments, increased by 38.9% to RMB34.4 million (US$5.2 million) from RMB24.8 million in the third quarter of 2016. Non-GAAP net margin for the third quarter of 2017 increased to 8.1% from 6.9% in the third quarter of 2016. Non-GAAP net income per diluted ADS in the third quarter of 2017 increased by 38.8% to RMB0.48 (US$0.07) from RMB0.34 in the third quarter of 2016.

For the third quarter of 2017, the Company's weighted average number of ADSs used in the computation of diluted net income per ADS was 72,227,027. As of September 30, 2017, the Company had a total of 573,879,193 ordinary shares outstanding, or the equivalent of 71,734,899 ADSs.

CERTAIN BALANCE SHEET ITEMS

As of September 30, 2017, the Company's cash and cash equivalents, term deposits and short term investments and restricted cash were RMB1.28 billion (US$191.9 million). Restricted cash represents deposits placed as security for banking facilities granted to the Company, which are restricted in their withdrawal or usage.

Business Outlook

For the fourth quarter of 2017, the Company expects its total revenues to be between RMB433.0 million and RMB448.0 million. Net advertising revenues are expected to be between RMB386.2 million and RMB396.2 million. Paid services revenues are expected to be between RMB46.8 million and RMB51.8 million. These forecasts reflect the Company's current and preliminary view on the market and operational conditions, which are subject to change.

Conference Call Information

The Company will hold a conference call at 8:00 p.m. U.S. Eastern Time on November 13, 2017 (November 14, 2017 at 9:00 a.m. Beijing/Hong Kong time) to discuss its third quarter 2017 unaudited financial results and operating performance.

To participate in the call, please use the dial-in numbers and conference ID below:


    International:                                  +6567135440

    Mainland China:                                  4001200654

    Hong Kong:                                     +85230186776

    United States:                                 +18456750438

    Conference ID:                                      7682549

A replay of the call will be available through November 20, 2017 by using the dial-in numbers and conference ID below:


    International:                                 +61290034211

    Mainland China:                                  4006322162

    Hong Kong:                                     +85230512780

    United States:                                 +16462543697

    Conference ID:                                      7682549

A live and archived webcast of the conference call will also be available at the Company's investor relations website at http://ir.ifeng.com.

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Phoenix New Media Limited uses non-GAAP gross profit, non-GAAP gross margin, non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income attributable to Phoenix New Media Limited, non-GAAP net margin and non-GAAP net income per diluted ADS, each of which is a non-GAAP financial measure. Non-GAAP gross profit is gross profit excluding share-based compensation. Non-GAAP gross margin is non-GAAP gross profit divided by total revenues. Non-GAAP income from operations is income from operations excluding share-based compensation. Non-GAAP operating margin is non-GAAP income from operations divided by total revenues. Non-GAAP net income attributable to Phoenix New Media Limited is net income attributable to Phoenix New Media Limited excluding share-based compensation and gain from equity investments, including impairments. Non-GAAP net margin is non-GAAP net income attributable to Phoenix New Media Limited divided by total revenues. Non-GAAP net income per diluted ADS is non-GAAP net income attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the aforementioned non-GAAP to GAAP reconciling items add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with the related GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using these non-GAAP financial measures to evaluate its business allows both management and investors to assess the Company's performance against its competitors and ultimately monitor its capacity to generate returns for investors. The Company also believes that these non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of items like share-based compensation and loss from equity investments, including impairments, which have been and will continue to be significant and recurring in its business. However, the use of these non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using these non-GAAP financial measures is that they do not include all items that impact the Company's gross profit, income from operations and net income attributable to Phoenix New Media Limited for the period. In addition, because these non-GAAP financial measures are not calculated in the same manner by all companies, they may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider these non-GAAP financial measures in isolation from, or as an alternative to, the financial measures prepared in accordance with GAAP.

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars ("USD") at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.6533 to US$1.00, the noon buying rate in effect on September 30, 2017 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated Internet platform, including PC and mobile, in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet through their PCs and mobile devices. Phoenix New Media's platform includes its PC channel, consisting of ifeng.com website, which comprises interest-based verticals and interactive services; its mobile channel, consisting of mobile news applications, mobile video application, digital reading application, fashion application and mobile Internet website; and its operations with the telecom operators that provides mobile value-added services.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20-F and 6-K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of online and mobile advertising, online video and mobile paid services markets in China; the Company's reliance on online and mobile advertising and MVAS for a majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding maintaining and strengthening its relationships with advertisers, partners and customers; fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and services offerings; the Company's reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in the Company's filings with the SEC, including its registration statement on Form F-1, as amended, and its annual reports on Form 20-F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited
Nicole Shan
Email: investorrelations@ifeng.com

ICR, Inc.
Rose Zu
Tel: +1 (646) 405-4883
Email: investorrelations@ifeng.com


    [1] Prior to 2016, the Company's paid services revenues comprised mainly of revenues generated from MVAS and games and others. Digital reading was previously classified under "games and others." In order to align with the Company's overall strategies, digital reading was re-classified
     from "games and others", and digital reading together with MVAS was determined as "digital entertainment" starting from the financial statements as of and for the year ended December 31, 2016. Accordingly, the revenues from digital entertainment and the revenues from games and others
     for the first three quarters of 2016 have been reclassified.

    [2] Digital entertainment includes mobile value-added services delivered through telecom operators' platforms, or MVAS, and digital reading.

    [3] Games and others include web-based and mobile games, and other online and mobile paid services through the Company's own platforms.

    [4] "Others, net" primarily consists of government subsidies.

    [5] "ADS" means American Depositary Share of the Company. Each ADS represents eight Class A ordinary shares of the Company.


                                                                                                                Phoenix New Media Limited

                                                                                                          Condensed Consolidated Balance Sheets

                                                                                                                  (Amounts in thousands)

                                                                                                                               December 31,                                      September30,                                 Septembe30,

                                                        2016                                                                                       2017                                               2017
                                                        ----                                                                                       ----                                               ----

                                                                                                                                    RMB                                               RMB                                         US$

                                                                                                                                 Audited*                                          Unaudited                                   Unaudited

    ASSETS

    Current assets:

    Cash and cash equivalents                                                                                                                   202,694                                            337,696                                 50,756

    Term deposits and short term investments                                                                                                    781,298                                            574,799                                 86,393

    Restricted cash                                                                                                                             354,602                                            364,167                                 54,735

    Accounts receivable, net                                                                                                                    405,033                                            401,762                                 60,385

    Amounts due from related parties                                                                                                            156,260                                            281,959                                 42,379

    Prepayment and other current assets                                                                                                          64,069                                             70,733                                 10,631

    Convertible loans due from a related party                                                                                                  104,429                                            103,152                                 15,504

    Total current assets                                                                                                                      2,068,385                                          2,134,268                                320,783
                                                                                                                                              ---------                                          ---------                                -------

    Non-current assets:

    Property and equipment, net                                                                                                                  72,087                                             69,590                                 10,459

    Intangible assets, net                                                                                                                        9,475                                              7,507                                  1,128

    Available-for-sale investments                                                                                                              939,432                                          1,192,556                                179,243

    Equity investments, net                                                                                                                       8,809                                             10,477                                  1,575

    Deferred tax assets**                                                                                                                        54,307                                             59,448                                  8,935

    Other non-current assets                                                                                                                     16,047                                             12,874                                  1,935
                                                                                                                                                 ------                                             ------                                  -----

    Total non-current assets                                                                                                                  1,100,157                                          1,352,452                                203,275

    Total assets                                                                                                                              3,168,542                                          3,486,720                                524,058
                                                                                                                                              =========                                          =========                                =======

    LIABILITIES AND SHAREHOLDERS' EQUITY

    Current liabilities:

    Short-term bank loans                                                                                                                       358,602                                            357,954                                 53,801

    Accounts payable                                                                                                                            260,902                                            231,150                                 34,742

    Amounts due to related parties                                                                                                               18,720                                             21,970                                  3,302

    Advances from customers                                                                                                                      27,825                                             69,316                                 10,417

    Taxes payable                                                                                                                                75,652                                             82,131                                 12,344

    Salary and welfare payable                                                                                                                  130,329                                            126,765                                 19,053

    Accrued expenses and other current liabilities                                                                                              111,049                                            103,383                                 15,540
                                                                                                                                                -------                                            -------                                 ------

    Total current liabilities                                                                                                                   983,079                                            992,669                                149,199
                                                                                                                                                -------                                            -------                                -------

    Non-current liabilities:

    Deferred tax liabilities                                                                                                                      1,312                                              1,312                                    197

    Long-term liabilities                                                                                                                        21,723                                             22,004                                  3,307
                                                                                                                                                 ------                                             ------                                  -----

    Total non-current liabilities                                                                                                                23,035                                             23,316                                  3,504
                                                                                                                                                 ------                                             ------                                  -----

    Total liabilities                                                                                                                         1,006,114                                          1,015,985                                152,703
                                                                                                                                              ---------                                          ---------                                -------

    Shareholders' equity:

    Phoenix New Media Limited shareholders' equity:

    Class A ordinary shares                                                                                                                      16,843                                             16,952                                  2,548

    Class B ordinary shares                                                                                                                      22,053                                             22,053                                  3,315

    Additional paid-in capital                                                                                                                1,555,511                                          1,576,166                                236,900

    Statutory reserves                                                                                                                           77,946                                             77,946                                 11,715

    Retained earnings                                                                                                                           195,069                                            220,720                                 33,175

    Accumulated other comprehensive income                                                                                                      298,346                                            562,626                                 84,563
                                                                                                                                                -------                                            -------                                 ------

    Total Phoenix New Media Limited shareholders'                                                                                             2,165,768                                          2,476,463                                372,216
        equity

    Noncontrolling interests                                                                                                                    (3,340)                                           (5,728)                                 (861)
                                                                                                                                                 ------                                             ------                                   ----

    Total shareholders' equity                                                                                                                2,162,428                                          2,470,735                                371,355

    Total liabilities and shareholders' equity                                                                                                3,168,542                                          3,486,720                                524,058
                                                                                                                                              =========                                          =========                                =======


    * Derived from audited financial statements included in the Company's Form 20-F dated April 28, 2017.

    ** In 2017, the Company adopted the guidance of ASU 2015-17 issued by FASB in November 2015, which
    requires entities to present deferred tax assets and deferred tax liabilities as noncurrent in a classified balance sheet. Pursuant to the guidance, the Company retrospectively reclassified RMB54.3 million of deferred
     tax
    assets from current assets to noncurrent assets in the balance sheets as of December 31, 2016.


                                                                                                                  Phoenix New Media Limited

                                                                                                  Condensed Consolidated Statements of Comprehensive Income

                                                                                       (Amounts in thousands, except for number of shares and per share (or ADS) data)


                                           Three Months Ended                                            Nine Months Ended
                                           ------------------                                            -----------------

                                       September 30,              June 30,                                     September 30,                                      September 30,             September 30,                         September 30,                          September 30,

                                                            2016                  2017                                                2017                                             2017                                  2016                                   2017                                   2017
                                                            ----                  ----                                                ----                                             ----                                  ----                                   ----                                   ----

                                            RMB                     RMB                                             RMB                                                US$                                   RMB                                   RMB                                    US$

                                         Unaudited               Unaudited                                       Unaudited                                          Unaudited                             Unaudited                             Unaudited                              Unaudited


    Revenues:

      Net advertising revenues                           310,439               338,725                                             363,124                                           54,578                               879,052                                942,933                                141,724

      Paid service revenues                               49,583                54,541                                              62,436                                            9,384                               153,973                                170,372                                 25,607
                                                          ------                ------                                              ------                                            -----                               -------                                -------                                 ------

    Total revenues                                       360,022               393,266                                             425,560                                           63,962                             1,033,025                              1,113,305                                167,331

    Cost of revenues                                   (182,927)            (167,844)                                          (188,185)                                        (28,284)                            (521,603)                             (518,518)                              (77,934)
                                                        --------              --------                                            --------                                          -------                              --------                               --------                                -------

    Gross profit                                         177,095               225,422                                             237,375                                           35,678                               511,422                                594,787                                 89,397

    Operating expenses:

      Sales and marketing expenses                      (74,210)            (118,769)                                          (122,843)                                        (18,463)                            (236,785)                             (337,074)                              (50,663)

      General and administrative                        (37,897)             (35,865)                                           (28,650)                                         (4,306)                            (140,527)                              (96,466)                              (14,499)
           expenses

      Technology and product                            (37,756)             (45,791)                                           (50,412)                                         (7,577)                            (120,188)                             (140,831)                              (21,167)
           development expenses


    Total operating expenses                           (149,863)            (200,425)                                          (201,905)                                        (30,346)                            (497,500)                             (574,371)                              (86,329)
                                                        --------              --------                                            --------                                          -------                              --------                               --------                                -------

    Income from operations                                27,232                24,997                                              35,470                                            5,332                                13,922                                 20,416                                  3,068

    Other income/(loss):

      Interest income                                      7,943                13,493                                              14,922                                            2,243                                24,328                                 41,073                                  6,173

      Interest expense                                   (1,554)              (6,426)                                            (5,700)                                           (857)                              (3,283)                              (18,475)                               (2,777)

      Foreign currency exchange                              575               (7,890)                                            (8,878)                                         (1,334)                                1,122                               (19,079)                               (2,868)
           gain/(loss)

      (Loss)/gain from equity                            (1,242)                1,127                                                 968                                              145                               (1,747)                                 1,431                                    215
          investments, including
          impairments

      Others, net                                          1,021                 3,066                                               4,893                                              735                                 9,447                                  9,386                                  1,411
                                                           -----                 -----                                               -----                                              ---                                 -----                                  -----                                  -----

    Income before tax                                     33,975                28,367                                              41,675                                            6,264                                43,789                                 34,752                                  5,222

      Income tax expense                                 (2,879)              (4,215)                                            (9,615)                                         (1,445)                              (4,836)                              (11,489)                               (1,727)
                                                          ------                ------                                              ------                                           ------                                ------                                -------                                 ------

    Net income                                            31,096                24,152                                              32,060                                            4,819                                38,953                                 23,263                                  3,495

      Net loss attributable to                               599                   779                                                 834                                              125                                 1,879                                  2,388                                    359
          noncontrolling interests


    Net income attributable to                            31,695                24,931                                              32,894                                            4,944                                40,832                                 25,651                                  3,854
         Phoenix New Media Limited


    Net income                                            31,096                24,152                                              32,060                                            4,819                                38,953                                 23,263                                  3,495

      Other comprehensive                               (39,610)              256,588                                              33,832                                            5,085                              (22,967)                               299,311                                 44,987
          (loss)/income, net of tax:
          fair value remeasurement for
          available-for-sale
          investments

      Other comprehensive                                  2,920              (12,486)                                           (18,778)                                         (2,822)                               11,854                               (35,031)                               (5,265)
          income/(loss), net of tax:
          foreign currency translation
          adjustment


    Comprehensive (loss)/income                          (5,594)              268,254                                              47,114                                            7,082                                27,840                                287,543                                 43,217

      Comprehensive loss                                     599                   779                                                 834                                              125                                 1,879                                  2,388                                    359
           attributable to
           noncontrolling interests

    Comprehensive (loss)/income                          (4,995)              269,033                                              47,948                                            7,207                                29,719                                289,931                                 43,576
         attributable to Phoenix New
         Media Limited


    Net income attributable to                            31,695                24,931                                              32,894                                            4,944                                40,832                                 25,651                                  3,854
         Phoenix New Media Limited

    Net income per Class A and
         Class B ordinary share:

      Basic                                                 0.06                  0.04                                                0.06                                             0.01                                  0.07                                   0.04                                   0.01

      Diluted                                               0.05                  0.04                                                0.06                                             0.01                                  0.07                                   0.04                                   0.01

    Net income per ADS (1 ADS
        represents 8 Class A ordinary
        shares):

      Basic                                                 0.44                  0.35                                                0.46                                             0.07                                  0.57                                   0.36                                   0.05

      Diluted                                               0.44                  0.35                                                0.46                                             0.07                                  0.57                                   0.36                                   0.05

    Weighted average number of
       Class A and Class B ordinary
       shares used in computing net i
       ncome per share:

      Basic                                          574,124,546           573,948,891                                         574,372,716                                      574,372,716                           573,401,254                            574,091,207                            574,091,207

      Diluted                                        577,432,460           576,815,588                                         577,816,213                                      577,816,213                           577,056,594                            577,578,429                            577,578,429


                                                                                                    Phoenix New Media Limited

                                                                                                 Condensed Segments Information

                                                                                                     (Amounts in thousands)

                                             Three Months Ended                                           Nine Months Ended
                                             ------------------                                           -----------------

                              September 30,                         June 30,                   September 30,                           September 30,                  September 30,                     September 30,                     September 30,

                                                               2016                       2017                                    2017                           2017                              2016                              2017                  2017
                                                               ----                       ----                                    ----                           ----                              ----                              ----                  ----

                                               RMB                              RMB                             RMB                                     US$                            RMB                               RMB                    US$

                                            Unaudited                        Unaudited                       Unaudited                               Unaudited                      Unaudited                         Unaudited              Unaudited


    Revenues:

      Net advertising service                               310,439                    338,725                                 363,124                         54,578                           879,052                           942,933               141,724

      Paid service                                           49,583                     54,541                                  62,436                          9,384                           153,973                           170,372                25,607
                                                             ------                     ------                                  ------                          -----                           -------                           -------                ------

    Total revenues                                          360,022                    393,266                                 425,560                         63,962                         1,033,025                         1,113,305               167,331
                                                            -------                    -------                                 -------                         ------                         ---------                         ---------               -------

    Cost of revenues

      Net advertising service                               151,770                    141,459                                 149,000                         22,395                           424,035                           421,584                63,365

      Paid service                                           31,157                     26,385                                  39,185                          5,889                            97,568                            96,934                14,569
                                                             ------                     ------                                  ------                          -----                            ------                            ------                ------

    Total cost of revenues                                  182,927                    167,844                                 188,185                         28,284                           521,603                           518,518                77,934
                                                            -------                    -------                                 -------                         ------                           -------                           -------                ------

    Gross profit

      Net advertising service                               158,669                    197,266                                 214,124                         32,183                           455,017                           521,349                78,359

      Paid service                                           18,426                     28,156                                  23,251                          3,495                            56,405                            73,438                11,038
                                                             ------                     ------                                  ------                          -----                            ------                            ------                ------

    Total gross profit                                      177,095                    225,422                                 237,375                         35,678                           511,422                           594,787                89,397
                                                            -------                    -------                                 -------                         ------                           -------                           -------                ------


                                                                                      Phoenix New Media Limited

                                                                              Condensed Information of Cost of Revenues

                                                                                       (Amounts in thousands)

                                   Three Months Ended                        Nine Months Ended
                                   ------------------                        -----------------

                                  September30,              June 30,              September30,                          September30,        September30,         September30,         September30,

                                                      2016              2017                            2017                           2017                 2016                 2017
                                                      ----              ----                            ----                           ----                 ----                 ----

                                                                                                               2017
                                                                                                               ----

                                      RMB                     RMB                      RMB                                   US$                RMB                   RMB                             US$

                                   Unaudited               Unaudited                Unaudited                             Unaudited          Unaudited             Unaudited                       Unaudited


    Revenue sharing fees                            16,559            15,052                          27,891                          4,192               54,687               60,263                         9,058

    Content and operational costs                  119,538           105,984                         110,491                         16,607              332,178              322,791                        48,515

    Bandwidth costs                                 16,404            13,607                          14,085                          2,117               49,041               42,220                         6,346

    Sales taxes and surcharges                      30,426            33,201                          35,718                          5,368               85,697               93,244                        14,015

    Total cost of revenues                         182,927           167,844                         188,185                         28,284              521,603              518,518                        77,934
                                                   =======           =======                         =======                         ======              =======              =======                        ======


                                                                                                                                                     Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

                                                                                                                                                                     (Amounts in thousands, except for number of ADSs and per ADS data)


                                                                Three Months Ended September 30, 2016                        Three Months Ended June 30, 2017                                            Three Months Ended September 30, 2017
                                                                -------------------------------------                        --------------------------------                                            -------------------------------------

                                                                                                         Non-GAAP                                                                                                                                          Non-GAAP                                                      Non-GAAP

                                                                          GAAP                        Adjustments                                                           Non-GAAP                                          GAAP                      Adjustments              Non-GAAP         GAAP                Adjustments                       Non-GAAP
                                                                          ----                        -----------                                                           --------                                          ----                      -----------              --------         ----                -----------                       --------

                                                                          RMB                             RMB                                                                 RMB                                              RMB                          RMB                    RMB             RMB                    RMB                              RMB

                                                                       Unaudited                       Unaudited                                                           Unaudited                                        Unaudited                    Unaudited              Unaudited       Unaudited              Unaudited                        Unaudited

    Gross profit                                                                     177,095                         (5,115)                              (1)                             171,980                                          225,422                1,224     (1)         226,646               237,375                      949      (1)                238,324

    Gross margin                                                                       49.2%                                                                                               47.8%                                           57.3%                                      57.6%                55.8%                                                  56.0%

    Income from                                                                       27,232                         (8,186)                              (1)                              19,046                                           24,997                5,460     (1)          30,457                35,470                    2,450      (1)                 37,920
    operations

    Operating margin                                                                    7.6%                                                                                                5.3%                                            6.4%                                       7.7%                 8.3%                                                   8.9%

                                                                                                                  (8,186)                              (1)                                                                                                   5,460      (1)                                                       2,450         (1)

                                                                                                                    1,242                               (2)                                                                                                 (1,127)     (2)                                                       (968)        (2)
                                                                                                                    -----                                                                                                                                    ------                                                                 ----

    Net income                                                                        31,695                         (6,944)                                                               24,751                                           24,931                4,333                  29,264                32,894                    1,482                          34,376
         attributable to
         Phoenix New
         Media Limited


    Net margin                                                                          8.8%                                                                                                6.9%                                            6.3%                                       7.4%                 7.7%                                                   8.1%

    Net income per                                                                      0.44                                                                                                 0.34                                             0.35                                        0.41                  0.46                                                    0.48
         ADS-diluted

    Weighted average                                                              72,179,058                                                                                           72,179,058                                       72,101,949                                  72,101,949            72,227,027                                              72,227,027
         number of ADSs
         used in computing
         diluted net income
         per ADS

    (1) Share-based compensation

    (2) Loss/(gain) from equity investments, including impairments

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SOURCE Phoenix New Media Limited