Phoenix New Media Reports Second Quarter 2020 Unaudited Financial Results

BEIJING, Aug. 17, 2020 /PRNewswire/ -- Phoenix New Media Limited (NYSE: FENG) ("Phoenix New Media", "ifeng" or the "Company"), a leading new media company in China, today announced its unaudited financial results for the second quarter ended June 30, 2020.

Mr. Shuang Liu, CEO of Phoenix New Media, commented, "During the second quarter of 2020, we remained undeterred by the pandemic and resulting macroeconomic uncertainty to conclude the period with encouraging results. For our flagship news app, iFeng, we refined our technology to optimize the platform's user experience, upgraded our recommendation algorithms to enhance its content delivery efficiency, and introduced new types of short-form content while focusing on our content operations to expand its offerings. We also maintained our focus on expanding our library of proprietary IP content and organizing high-profile online events in the period, both of which helped to enrich our brand equity, boost our advertiser value proposition, and diversify our revenue streams. On the new initiatives front, we carefully analyzed a number of business opportunities and boldly stepped out to launch projects in the fields of in-app ads solutions, video content and e-commerce. All of these new initiatives showed promising signs of growth in the quarter, and we remain optimistic about their future growth potential. Going forward, we plan to leverage our veteran media talent, abundant working capital, and efficient distribution networks to further bolster our leadership in China's new media industry and drive sustainable growth over the long term."

Mr. Edward Lu, CFO of Phoenix New Media, further stated, "Despite the myriad of challenges we faced as a result of the COVID-19 outbreak and its impact on China's advertising industry, our ability to effectively implement a number of cost control measures enabled us to significantly enhance our operating efficiency. As a result, we recorded income from operations of RMB25.6 million in the second quarter of 2020. While the current macroeconomic uncertainty and industry headwinds make forecasting difficult, we are confident that our progress to date has helped to lay the foundation for our sustainable growth going forward. We plan to remain prudent in our investment decisions while allocating our resources to those initiatives capable of delivering attractive ROI and lasting shareholder returns."

Second Quarter 2020 Financial Results

DISPOSAL OF EQUITY INTEREST IN TADU

On May 18, 2020, the Company sold all of its investment in Beijing Yitian Xindong Network Technology Co., Ltd. ("Yitian Xindong" or "Tadu"), as well as its rights to contingent returnable consideration under certain price adjustment mechanisms in connection with its original investment, with a total consideration of RMB313.6 million and recognized a disposal loss of RMB14.7 million in the second quarter of 2020. Tadu owns and operates the Tadu Apps that provide digital reading services. Tadu was a subsidiary and a separate reporting unit of the Company, and the disposal of Tadu represents the Company's strategic shift in operation of online literature business that had a major effect on the Company's operations and financial results. Therefore, the disposal of Tadu was qualified for reporting as a "discontinued operation" in the Company's financial statements. Accordingly, Tadu's results of operations have been excluded from the Company's results from continuing operations in the condensed consolidated statements of comprehensive income/(loss) and are presented in separate line items as discontinued operations for the second quarter of 2020 and prior periods. Additionally, the related assets and liabilities associated with the discontinued operations in the prior year consolidated balance sheets were classified as assets/liabilities held for sale to provide the comparable financial information. The financial information and non-GAAP financial information disclosed in this press release is presented on a continuing operations basis, unless otherwise specifically stated.

REVENUES

Total revenues in the second quarter of 2020 decreased by 9.7% to RMB312.3 million (US$44.2 million) from RMB345.9 million in the same period of 2019, which was primarily due to the negative impact of COVID-19 outbreak and intensified industry competitions. Total revenues in the second quarter of 2020 increased by 35.0% from RMB231.4 million in the first quarter of 2020.

Net advertising revenues in the second quarter of 2020 decreased by 7.5% to RMB286.3 million (US$40.5 million) from RMB309.5 million in the same period of 2019. The decrease was primarily attributable to the negative impact of COVID-19 outbreak and intensified industry competitions.

Paid services revenues([1]) in the second quarter of 2020 decreased by 28.6% to RMB26.0 million (US$3.7 million) from RMB36.4 million in the same period of 2019. Revenues from paid contents in the second quarter of 2020 decreased by 29.0% to RMB14.2 million (US$2.0 million) from RMB20.0 million in the same period of 2019, mainly due to the market condition and the tightening of rules and regulations on digital reading. Revenues from games in the second quarter of 2020 decreased by 96.8% to RMB0.1 million (US$0.01 million) from RMB2.6 million in the same period of 2019 as the Company closed some game related business in December 2019. Revenues from MVAS in the second quarter of 2020 decreased by 58.1% to RMB2.8 million (US$0.4 million) from RMB6.7 million in the same period of 2019 mainly resulting from the decline in users' demand for services provided through telecom operators in China. Revenues from others in the second quarter of 2020 increased by 25.5% to RMB8.9 million (US$1.3 million) from RMB7.1 million in the same period of 2019, which was mainly caused by the increase in revenues from online real estate related services.

COST OF REVENUES

Cost of revenues in the second quarter of 2020 decreased by 24.7% to RMB124.7 million (US$17.7 million) from RMB165.6 million in the same period of 2019. The decrease in cost of revenues was mainly due to the following:

    --  Content and operational costs in the second quarter of 2020 decreased by
        26.2% to RMB107.4 million (US$15.3 million) from RMB145.6 million in the
        same period of 2019, mainly due to the Company's strict cost control
        measures taken to enhance its operating efficiency in 2020. Share-based
        compensation included in the content and operational costs in the second
        quarter of 2020 decreased to RMB0.8 million (US$0.1 million) from RMB1.5
        million in the same period of 2019.
    --  Revenue sharing fees to telecom operators and channel partners in the
        second quarter of 2020 decreased by 62.9% to RMB2.3 million (US$0.3
        million) from RMB6.4 million in the same period of 2019, primarily
        attributable to the decrease in the MVAS revenues.

The decrease was partially offset by the following:

    --  Bandwidth costs in the second quarter of 2020 increased to RMB15.0
        million (US$2.1 million) from RMB13.6 million in the same period of
        2019, mainly caused by the increased costs incurred for cloud servers
        newly added in the second quarter of 2020, which will replace the
        current local servers in the future.

GROSS PROFIT

Gross profit in the second quarter of 2020 increased by 4.1% to RMB187.6 million (US$26.5 million) from RMB180.3 million in the same period of 2019. Gross margin in the second quarter of 2020 increased to 60.1% from 52.1% in the same period of 2019, primarily attributable to the Company's strict cost control measures taken to enhance its operating efficiency in 2020, as explained above.

To supplement the financial measures presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), the Company has presented certain non-GAAP financial measures in this press release, which excluded the impact of certain reconciling items as stated in the "Use of Non-GAAP Financial Measures" section below. The related reconciliations to GAAP financial measures are presented in the accompanying "Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures."

Non-GAAP gross margin in the second quarter of 2020, which excluded share-based compensation, increased to 60.3% from 52.6% in the same period of 2019.

OPERATING EXPENSES AND INCOME OR LOSS FROM OPERATIONS

Total operating expenses in the second quarter of 2020 decreased by 36.7% to RMB162.0 million (US$22.9 million) from RMB255.7 million in the same period of 2019, primarily attributable to the decrease in the Company's traffic acquisition expenses and the personnel-related expenses caused by the strict cost control measures taken to enhance its operating efficiency in 2020. Share-based compensation included in operating expenses in the second quarter of 2020 was RMB1.4 million (US$0.2 million), compared to RMB0.9 million in the same period of 2019, which was mainly caused by those options granted by the Company in July 2019.

Income from operations in the second quarter of 2020 was RMB25.6 million (US$3.6 million), compared to loss from operations of RMB75.5 million in the same period of 2019. Operating margin in the second quarter of 2020 was positive 8.2%, compared to negative 21.8% in the same period of 2019.

Non-GAAP income from operations in the second quarter of 2020, which excluded share-based compensation, was RMB27.8 million (US$3.9 million), compared to non-GAAP loss from operations of RMB73.1 million in the same period of 2019. Non-GAAP operating margin in the second quarter of 2020, which excluded share-based compensation, was positive 8.9%, compared to negative 21.1% in the same period of 2019.

OTHER INCOME OR LOSS

Other income or loss reflects interest income, interest expense, foreign currency exchange gain or loss, income or loss from equity method investments, net of impairments, changes in fair value of forward contract in relation to future disposal of investments in Particle and changes in fair value of loan related to co-sale of Particle shares, and others, net([2]). Total net other loss in the second quarter of 2020 was RMB5.1 million (US$0.7 million), compared to total net other income of RMB10.6 million in the same period of 2019. The decrease in total net other income or loss was mainly due to the following:

    --  Interest income in the second quarter of 2020 increased to RMB5.1
        million (US$0.7 million) from RMB4.3 million in the same period of 2019,
        mainly caused by more investments in term deposits and short term
        investments in the second quarter of 2020.
    --  Interest expense in the second quarter of 2020 decreased to RMB0.1
        million (US$0.02 million), from RMB1.7 million in the same period of
        2019, which was primarily due to the decrease in outstanding short-term
        bank loans as the Company repaid all of its short-term bank loans in the
        second quarter of 2019.
    --  Foreign currency exchange gain in the second quarter of 2020 was RMB0.1
        million (US$0.01 million), compared to RMB2.9 million in the same period
        of 2019.
    --  Changes in fair value of forward contract in relation to future disposal
        of investments in Particle were a gain of RMB1.3 million (US$0.2
        million).
    --  Changes in fair value of loan related to co-sale of Particle shares in
        the second quarter of 2020 were a loss of RMB20.0 million (US$2.8
        million), mainly caused by the decline in the fair value of an
        interest-free loan with the principal of approximately US$9.7 million
        granted by the Company to Run Liang Tai. The loan was granted to enable
        Run Liang Tai to pay for the first batch of 4,584,209 series D1
        preferred shares of Particle that the other shareholders of Particle
        sold to Run Liang Tai pursuant to a co-sale agreement entered into among
        the Company, the other shareholders of Particle and Run Liang Tai. Run
        Liang Tai pledged the 4,584,209 series D1 preferred shares of Particle
        to the Company to secure the repayment of the loan and agreed to
        transfer the pledged shares back to the Company in satisfaction of its
        obligation to repay the US$9.7 million loan under the New SPA mentioned
        below. In view of the nature of the loan which was collateralized by the
        above mentioned pledged shares, the Company elected to account for the
        loan under the fair value option. The estimated fair value of the
        pledged shares was approximately US$6.8 million and the Company
        recognized a loss of approximately RMB20.0 million (US$2.8 million) in
        the second quarter of 2020, which was the difference between the loan
        and estimated fair value of the pledged shares.
    --  Others, net, in the second quarter of 2020 increased to RMB8.5 million
        (US$1.2 million), from RMB4.6 million in the same period of 2019, mainly
        caused by more government subsidies received in the second quarter of
        2020.

NET INCOME OR LOSS FROM CONTINUING OPERATIONS ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

Net income from continuing operations attributable to Phoenix New Media Limited in the second quarter of 2020 was RMB2.8 million (US$0.4 million), compared to net loss from continuing operations attributable to Phoenix New Media Limited of RMB69.8 million in the same period of 2019. Net margin from continuing operations in the second quarter of 2020 was positive 0.9%, compared to negative 20.2% in the same period of 2019. Net income from continuing operations per diluted ADS([3]) in the second quarter of 2020 was RMB0.04 (US$0.01), compared to net loss from continuing operations per diluted ADS of RMB0.96 in the same period of 2019.

Non-GAAP net income from continuing operations attributable to Phoenix New Media Limited, which excluded share-based compensation, income or loss from equity method investments, net of impairments, changes in fair value of loan related to co-sale of Particle shares and changes in fair value of forward contract in relation to future disposal of investments in Particle, was RMB23.7 million (US$3.4 million) in the second quarter of 2020, compared to non-GAAP net loss from continuing operations attributable to Phoenix New Media Limited of RMB67.9 million in the same period of 2019. Non-GAAP net margin from continuing operations in the second quarter of 2020 was positive 7.6%, compared to negative 19.6% in the same period of 2019. Non-GAAP net income from continuing operations per basic and diluted ADS in the second quarter of 2020 was RMB0.33 (US$0.05), compared to non-GAAP net loss from continuing operations per basic and diluted ADS of RMB0.93 in the same period of 2019.

In the second quarter of 2020, the Company's weighted average number of ADSs used in the computation of diluted net income from continuing operations per basic and diluted ADS was 72,790,541. As of June 30, 2020, the Company had a total of 582,324,325 ordinary shares outstanding, or the equivalent of 72,790,541 ADSs.

CERTAIN BALANCE SHEET ITEMS

As of June 30, 2020, the Company's cash and cash equivalents, term deposits and short term investments and restricted cash were RMB1.72 billion (US$243.9 million).

As previously announced by the Company, the Company entered into a share purchase agreement (the "SPA") with Run Liang Tai Management Limited, or Run Liang Tai, and its designated entities (the "Proposed Buyers") on March 22, 2019 and entered into a series of agreements with Run Liang Tai and the other shareholders of Particle to resolve certain issues in connection with the sale of preferred shares in Particle Inc. ("Particle") ( "Previous Agreements"). The Company completed delivery of the first batch of preferred shares of Particle to the Proposed Buyers in the fourth quarter of 2019 and the Proposed Buyers were required to pay the remaining purchase price for the second batch of Particle shares to the Company on or before August 10, 2020. In August 2020, the Company announced that it has signed a new share purchase agreement (the "New SPA") with Run Liang Tai, which replaced the Company's Previous Agreements with Run Liang Tai for the sale of the Company's remaining investment in Particle. Under the New SPA, the rights and obligations of both the Proposed Buyers and the Company with respect to the second batch of shares under the Previous Agreements were terminated, and instead, the Company agreed to sell a total of 140,248,775 shares of Particle, representing all of the Particle shares the Company currently holds, to the Proposed Buyers at a total purchase price of US$150 million and a per share price of US$1.0695 (the "Proposed Transaction"). The Proposed Buyers paid on August 10, 2020 approximately US$99.3 million (the "Remaining Payment") to the Company under the New SPA, which represents the difference between the total purchase price and the US$50 million deposit already paid by the Proposed Buyers under the Previous Agreements plus certain other accrued interests. The Company will be required to deliver the 140,248,775 shares of Particle to the Proposed Buyers after certain closing conditions are satisfied, including but not limited to approval by the shareholders of the Company's parent company, Phoenix Media Investment (Holdings) Limited ("Phoenix TV") (including any related necessary approval by The Stock Exchange of Hong Kong Limited), as well as the Proposed Buyers' provision of written evidence satisfactory to the Company showing that they have fulfilled any additional purchase obligation. The Company may be required to return US$150 million to the Proposed Buyers and pay damages of US$50 million if it fails to obtain approval by the shareholders of Phoenix TV due to reasons within the Company's reasonable control. The Company may be able to retain some of the US$150 million if the Proposed Transaction fails to close due to other reasons. There is no assurance that the Proposed Transaction will ever be closed.

The fair value of the Company's remaining available-for-sale debt investments in Particle was decreased to RMB1,057.8 million (US$149.7 million) as of June 30, 2020 from RMB2,044.0 million as of March 31, 2020, reflecting the decrease in the price per share stated in the New SPA from that in the Previous Agreements. The decrease in fair value net of tax of RMB886.1 million (US$125.4 million) was recorded in the accumulated other comprehensive loss in shareholder's equity for the second quarter of 2020. The fair value of the investments in Particle as of June 30, 2020 were determined based on a valuation technique under the market approach, known as guideline company method, as well as using observable transactions of Particle's shares, as the selling price of the remaining preferred shares of Particle has been determined in the New SPA.

Business Outlook

For the third quarter of 2020, the Company expects its total revenues to be between RMB295.4 million and RMB315.4 million; net advertising revenues are expected to be between RMB275.0 million and RMB290.0 million; and paid services revenues are expected to be between RMB20.4 million and RMB25.4 million.

All of the above forecasts reflect the current and preliminary view of Company management, which are subject to change and substantial uncertainty, particularly in view of the potential impact of the COVID-19 outbreak, the effects of which are difficult to analyse and predict.


                                     [1]
               Paid services
                                      revenues comprise of (i)
                                      revenues from paid contents
                                      excluding those from Tadu,
                                      which includes digital reading,
                                      audio books, paid videos, and
                                      other content-related sales
                                      activities, (ii) revenues from
                                      games, which includes web-
                                      based games and mobile games,
                                      (iii) revenues from MVAS, and
                                      (iv) revenues from others.


                                     [2]
               "Others, net"
                                      primarily consists of
                                      government subsidies and
                                      litigation loss provisions.


                                     [3]
               "ADS" means
                                      American Depositary Share of
                                      the Company. Each ADS
                                      represents eight Class A
                                      ordinary shares of the Company.

Conference Call Information

The Company will hold a conference call at 9:00 p.m. U.S. Eastern Time on August 17, 2020 (August 18, 2020 at 9:00 a.m. Beijing/Hong Kong time) to discuss its second quarter 2020 unaudited financial results and operating performance.

To participate in the call, please register in advance of the conference by navigating to http://apac.directeventreg.com/registration/event/1199777. Upon registering, you will be provided with participant dial-in numbers, Direct Event passcode and unique registrant ID by email. Please dial in 10 minutes prior to the call, using the participant dial-in numbers, Direct Event Passcode and unique registrant ID which would be provided upon registering. You will be automatically linked to the live call after completion of this process.

A replay of the call will be available through August 25, 2020 by using the dial-in numbers and conference ID below:



     International:  
       +61 2 8199 0299



     Mainland China:          4006322162



     Hong Kong:        
       +852 30512780



     United States:  
       +1 646 254 3697



     Conference ID:              1199777

A live and archived webcast of the conference call will also be available at the Company's investor relations website at http://ir.ifeng.com.

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Phoenix New Media Limited uses non-GAAP gross profit, non-GAAP gross margin, non-GAAP income or loss from operations, non-GAAP operating margin, non-GAAP net income or loss from continuing operations attributable to Phoenix New Media Limited, non-GAAP net margin from continuing operations and non-GAAP net income or loss from continuing operations per diluted ADS, each of which is a non-GAAP financial measure. Non-GAAP gross profit is gross profit excluding share-based compensation. Non-GAAP gross margin is non-GAAP gross profit divided by total revenues. Non-GAAP income or loss from operations is income or loss from operations excluding share-based compensation. Non-GAAP operating margin is non-GAAP income or loss from operations divided by total revenues. Non-GAAP net income or loss from continuing operations attributable to Phoenix New Media Limited is net income or loss from continuing operations attributable to Phoenix New Media Limited excluding share-based compensation, income or loss from equity method investments, net of impairments, changes in fair value of loan related to co-sale of Particle shares, and changes in fair value of forward contract in relation to future disposal of investments in Particle. Non-GAAP net margin from continuing operations is non-GAAP net income or loss from continuing operations attributable to Phoenix New Media Limited divided by total revenues. Non-GAAP net income or loss from continuing operations per diluted ADS is non-GAAP net income or loss from continuing operations attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the aforementioned non-GAAP to GAAP reconciling items add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with the related GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using these non-GAAP financial measures to evaluate its business allows both management and investors to assess the Company's performance against its competitors and ultimately monitor its capacity to generate returns for investors. The Company also believes that these non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of items like share-based compensation, income or loss from equity method investments, net of impairments, which have been and will continue to be significant recurring items, and without the effect of changes in fair value of loan related to co-sale of Particle shares and changes in fair value of forward contract in relation to future disposal of investments in Particle which have been significant and one-time items. However, the use of these non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using these non-GAAP financial measures is that they do not include all items that impact the Company's gross profit, income or loss from operations and net income or loss from continuing operations attributable to Phoenix New Media Limited for the period. In addition, because these non-GAAP financial measures are not calculated in the same manner by all companies, they may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider these non-GAAP financial measures in isolation from, or as an alternative to, the financial measures prepared in accordance with GAAP.

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars ("USD") at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB7.0651 to US$1.00, the noon buying rate in effect on June 30, 2020 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated Internet platform, including PC and mobile, in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet through their PCs and mobile devices. Phoenix New Media's platform includes its PC channel, consisting of ifeng.com website, which comprises interest-based verticals and interactive services; its mobile channel, consisting of mobile news applications, mobile video application and mobile Internet website; and its operations with the telecom operators that provides mobile value-added services.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20-F and 6-K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of online and mobile advertising, online video and mobile paid services markets in China; the Company's reliance on online and mobile advertising and MVAS for a majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding maintaining and strengthening its relationships with advertisers, partners and customers; the Company's investment plans and strategies, fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and services offerings; the Company's reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition in its industry in China; relevant government policies and regulations relating to the Company; and the effects of the COVID-19 on the economy in China in general and on the Company's business in particular. Further information regarding these and other risks is included in the Company's filings with the SEC, including its registration statement on Form F-1, as amended, and its annual reports on Form 20-F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited
Qing Liu
Email: investorrelations@ifeng.com

ICR, Inc.
Jack Wang
Tel: +1 (646) 405-4883
Email: investorrelations@ifeng.com


                                                                          
      
                Phoenix New Media Limited


                                                                        
     
        Unaudited Condensed Consolidated Balance Sheets


                                                                           
      
                (Amounts in thousands)




                                                                                                        
              
               December 31,          June 30,       June 30,


                                                                                                                                       2019 2020               2020



                                                                                                             
              
               RMB          
     
        RMB            US$



     
                ASSETS



     
                Current assets:



     Cash and cash equivalents                                                                                                     310,876            190,596          26,977



     Term deposits and short term investments                                                                                    1,271,889          1,480,105         209,495



     Restricted cash                                                                                                                66,234             52,290           7,401



     Accounts receivable, net                                                                                                      609,627            611,697          86,580



     Amounts due from related parties                                                                                               56,653             52,490           7,429



     Prepayment and other current assets                                                                                            57,391             92,744          13,128



     Assets held for sale                                                                                                          184,032




     
                Total current assets                                                                                           2,556,702          2,479,922         351,010




     
                Non-current assets:



     Property and equipment, net                                                                                                    97,357             79,464          11,247



     Intangible assets, net                                                                                                         13,633             18,300           2,590



     Goodwill                                                                                                                       22,786             22,786           3,225



     Available-for-sale debt investments                                                                                         2,014,537          1,059,771         150,001



     Equity investments, net                                                                                                        13,237             13,000           1,840



     Deferred tax assets                                                                                                            73,688             77,498          10,969



     Operating lease right-of- use assets, net                                                                                      84,550             68,262           9,662



     Other non-current assets                                                                                                       19,859             21,226           3,005



     Assets held for sale                                                                                                          429,468




     
                Total non-current assets                                                                                       2,769,115          1,360,307         192,539




     
                Total assets                                                                                                   5,325,817          3,840,229         543,549




     
                LIABILITIES AND SHAREHOLDERS' EQUITY



     
                Current liabilities:



     Accounts payable                                                                                                              249,018            201,922          28,580



     Amounts due to related parties                                                                                                 34,155             25,198           3,567



     Advances from customers                                                                                                        46,172             42,547           6,022



     Taxes payable                                                                                                                 287,765            290,192          41,074



     Salary and welfare payable                                                                                                    157,784             92,937          13,154



     Deposits in relation to future disposal of investment in Particle                                                             355,212            364,266          51,559



     Accrued expenses and other current liabilities                                                                                274,122            189,758          26,859



     Operating lease liabilities                                                                                                    37,874             42,830           6,062



     Liabilities held for sale                                                                                                      63,341




     
                Total current liabilities                                                                                      1,505,443          1,249,650         176,877




     
                Non-current liabilities:



     Deferred tax liabilities                                                                                                      192,142             96,511          13,660



     Long-term liabilities                                                                                                          27,612             27,612           3,908



     Operating lease liabilities                                                                                                    49,929             32,509           4,601



     Liabilities held for sale                                                                                                       5,676




     
                Total non-current liabilities                                                                                    275,359            156,632          22,169




     
                Total liabilities                                                                                              1,780,802          1,406,282         199,046




     
                Shareholders' equity:



     Phoenix New Media Limited shareholders' equity:



     Class A ordinary shares                                                                                                        17,499             17,499           2,477



     Class B ordinary shares                                                                                                        22,053             22,053           3,121



     Additional paid-in capital                                                                                                  1,611,484          1,615,354         228,639



     Statutory reserves                                                                                                             88,583             88,583          12,538



     Retained earnings                                                                                                             186,324            114,915          16,265



     Accumulated other comprehensive income                                                                                      1,405,808            548,524          77,639




     Total Phoenix New Media Limited shareholders' equity                                                                        3,331,751          2,406,928         340,679



     Noncontrolling interests                                                                                                      213,264             27,019           3,824




     
                Total shareholders' equity                                                                                     3,545,015          2,433,947         344,503




     
                Total liabilities and shareholders' equity                                                                     5,325,817          3,840,229         543,549


                                                                                                                                                                                                
              
                Phoenix New Media Limited


                                                                                                                                                                             
             
           Unaudited Condensed Consolidated Statements of Comprehensive Income/(loss)


                                                                                                                                                                           
             
           (Amounts in thousands, except for number of shares and per share (or ADS) data)




                                                                                                                                   
              
                Three Months Ended                                   
              
                Six Months Ended

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       June 30,       
       
       June 30,


                                                                                                                                                                2019                                       2020                                             2020                             2020                   2019                   2020                    2020



                                                                                                                                      
              
                RMB                    
         
                RMB                     
              
                RMB                    
       
        US$         
        
        RMB          
       
        RMB           
       
        US$



              
                Revenues:



              Net advertising revenues                                                                                                                      309,516                                    208,710                                          286,346                           40,530                518,508                495,056                  70,071



              Paid service revenues                                                                                                                          36,338                                     22,666                                           25,935                            3,671                 68,990                 48,601                   6,879




              
                Total revenues                                                                                                                   345,854                                    231,376                                          312,281                           44,201                587,498                543,657                  76,950



              Cost of revenues                                                                                                                            (165,604)                                 (105,298)                                       (124,728)                        (17,654)             (323,435)             (230,026)               (32,558)




              
                Gross profit                                                                                                                     180,250                                    126,078                                          187,553                           26,547                264,063                313,631                  44,392



              
                Operating expenses:



              Sales and marketing expenses                                                                                                                (143,001)                                  (81,623)                                        (57,247)                         (8,103)             (242,506)             (138,870)               (19,656)



              General and administrative expenses                                                                                                          (58,995)                                  (70,272)                                        (62,161)                         (8,798)             (102,058)             (132,433)               (18,745)



              Technology and product development expenses                                                                                                  (53,714)                                  (45,111)                                        (42,555)                         (6,023)             (107,326)              (87,666)               (12,408)



              
                Total operating expenses                                                                                                       (255,710)                                 (197,006)                                       (161,963)                        (22,924)             (451,890)             (358,969)               (50,809)




              
                (Loss)/income from operations                                                                                                   (75,460)                                  (70,928)                                          25,590                            3,623              (187,827)              (45,338)                (6,417)



              
                Other income/(loss):



              Interest income                                                                                                                                 4,316                                      6,577                                            5,052                              715                 12,954                 11,629                   1,646



              Interest expense                                                                                                                              (1,730)                                     (175)                                           (134)                            (19)               (4,633)                 (309)                   (44)



              Foreign currency exchange gain/(loss)                                                                                                           2,922                                    (1,728)                                              83                               12                    755                (1,645)                  (233)



              Income/(loss) from equity method investments, net                                                                                                 521                                      (236)                                                                                               (3,447)                 (236)                   (33)
    of
      impairments



              Changes in fair value of loan related to                                                                                                            -                                                                                  (20,049)                         (2,838)                                    (20,049)                (2,838)
      co-sale of Particle shares



              Changes in fair value of forward contract in                                                                                                        -                                    14,744                                            1,341                              190                                       16,085                   2,277
      relation to future disposal of investments
      in Particle



              Others, net                                                                                                                                     4,523                                      5,116                                            8,635                            1,222                  6,379                 13,751                   1,946




              
                (Loss)/income from continuing operations before i                                                                               (64,908)                                  (46,630)                                          20,518                            2,905              (175,819)              (26,112)                (3,696)
    ncome
      taxes



              Income tax (expense)/benefit                                                                                                                  (3,454)                                       757                                          (3,216)                           (455)              (11,392)               (2,459)                  (348)




              
                Net (loss)/income from continuing operations                                                                                    (68,362)                                  (45,873)                                          17,302                            2,450              (187,211)              (28,571)                (4,044)



              
                Net loss from discontinued operations, net of                                                                                    (2,507)                                  (44,497)                                        (17,869)                         (2,529)              (11,394)              (62,366)                (8,827)
    income taxes



              
                Net loss                                                                                                                        (70,869)                                  (90,370)                                           (567)                            (79)             (198,605)              (90,937)               (12,871)



              
                Net loss/(income) attributable to noncontrolling
      interests:*



              Net (income)/loss from continuing operations                                                                                                  (1,390)                                     7,254                                         (14,536)                         (2,057)                 (186)               (7,282)                (1,031)
      attributable to noncontrolling interests



              Net loss from discontinued operations                                                                                                           2,144                                     22,875                                            1,884                              267                  8,939                 24,759                   3,504
      attributable to noncontrolling interests*



              
                Net loss/(income) attributable to noncontrolling                                                                                     754                                     30,129                                         (12,652)                         (1,790)                 8,753                 17,477                   2,473
      interests*



              
                Net loss attributable to Phoenix New
      Media Limited:*



              Net (loss)/income from continuing operations                                                                                                 (69,752)                                  (38,619)                                           2,766                              393              (187,397)              (35,853)                (5,075)
      attributable to Phoenix New Media Limited



              Net loss from discontinued operations                                                                                                           (363)                                  (21,622)                                        (15,985)                         (2,262)               (2,455)              (37,607)                (5,323)
      attributable to Phoenix New Media Limited*



              
                Net loss attributable to Phoenix New                                                                                            (70,115)                                  (60,241)                                        (13,219)                         (1,869)             (189,852)              (73,460)               (10,398)
      Media Limited*




              
                Net loss                                                                                                                        (70,869)                                  (90,370)                                           (567)                            (79)             (198,605)              (90,937)               (12,871)



              Other comprehensive (loss)/income, net of tax: fair                                                                                         (463,083)                                                                                 (886,110)                       (125,421)               262,320              (886,110)              (125,421)
      value remeasurement for available-for-sale
      investments



              Other comprehensive income/(loss), net of tax:                                                                                                 44,944                                     30,428                                          (1,602)                           (227)                17,751                 28,826                   4,079
      foreign currency translation adjustment



              
                Comprehensive (loss)/income                                                                                                    (489,008)                                  (59,942)                                       (888,279)                       (125,727)                81,466              (948,221)              (134,213)



              Comprehensive loss/(income) attributable to                                                                                                       754                                     30,129                                         (12,652)                         (1,790)                 8,753                 17,477                   2,474
      noncontrolling interests*




              
                Comprehensive (loss)/income attributable to                                                                                    (488,254)                                  (29,813)                                       (900,931)                       (127,517)                90,219              (930,744)              (131,739)
      Phoenix New Media Limited*




              
                Basic net (loss)/income per Class A and Class B
      ordinary share:



               -Continuing operations                                                                                                                        (0.12)                                    (0.07)                                                                                                (0.32)                (0.06)                 (0.01)



               -Discontinued operations*                                                                                                                          -                                    (0.03)                                          (0.02)                                                (0.01)                (0.07)                 (0.01)



              
                Basic net (loss)/income per Class A and                                                                                           (0.12)                                    (0.10)                                          (0.02)                                                (0.33)                (0.13)                 (0.02)
      Class B ordinary share




              
                Diluted net (loss)/income per Class A
      and Class B ordinary share:



               -Continuing operations                                                                                                                        (0.12)                                    (0.07)                                                                                                (0.32)                (0.06)                 (0.01)



               -Discontinued operations*                                                                                                                          -                                    (0.03)                                          (0.02)                                                (0.01)                (0.07)                 (0.01)



              
                Diluted net (loss)/income per Class A                                                                                             (0.12)                                    (0.10)                                          (0.02)                                                (0.33)                (0.13)                 (0.02)
      and Class B ordinary share




              
                Basic net (loss)/income per ADS (1 ADS
      represents 8 Class A ordinary shares):



               -Continuing operations                                                                                                                        (0.96)                                    (0.53)                                            0.04                             0.01                 (2.57)                (0.49)                 (0.07)



               -Discontinued operations*                                                                                                                          -                                    (0.30)                                          (0.22)                          (0.04)                (0.04)                (0.52)                 (0.07)



              
                Basic net (loss)/income per ADS (1 ADS                                                                                            (0.96)                                    (0.83)                                          (0.18)                          (0.03)                (2.61)                (1.01)                 (0.14)
      represents 8 Class A ordinary shares)




              
                Diluted net (loss)/income per ADS (1 ADS
      represents 8 Class A ordinary shares)?



               -Continuing operations                                                                                                                        (0.96)                                    (0.53)                                            0.04                             0.01                 (2.57)                (0.49)                 (0.07)



               -Discontinued operations*                                                                                                                          -                                    (0.30)                                          (0.22)                          (0.04)                (0.04)                (0.52)                 (0.07)



              
                Diluted net (loss)/income per ADS (1 ADS                                                                                          (0.96)                                    (0.83)                                          (0.18)                          (0.03)                (2.61)                (1.01)                 (0.14)
      represents 8 Class A ordinary shares)




              Weighted average number of Class A and Class B
      ordinary shares used in computing net (loss)/income per
      share:



              Basic                                                                                                                                     582,267,440                                582,324,325                                      582,324,325                      582,324,325            582,227,496            582,324,325             582,324,325



              Diluted                                                                                                                                   582,267,440                                582,324,325                                      582,324,325                      582,324,325            582,227,496            582,324,325             582,324,325







              * During the course of preparing unaudited condensed consolidated financial information for the second quarter of 2020, the Company discovered an error in connection
    with the allocation of net loss between the Company's shareholders and noncontrolling interests in the first quarter 2020 unaudited financial results announcement made
    on May 12, 2020 (the "2020 Q1 ER"), and as a result, the Company revised the unaudited condensed consolidated statements of comprehensive income (loss) for the
    three months ended March 31, 2020 included in this announcement. Such revision caused an increase of RMB19.3 million in the "Net loss attributable to noncontrolling
    interests" item and a decrease of RMB19.3 million in the "Net loss attributable to Phoenix New Media Limited" item, a decrease of RMB0.03 per share in the "Net loss
    per Class A and Class B ordinary share" item and a decrease of RMB0.26 per share in the "Net loss per diluted ADS" item on the unaudited condensed consolidated
    statements of comprehensive income/(loss) for the three months ended March 31, 2020, as well as an increase of RMB19.3 million in the "Retained earnings" item and a
    decrease of RMB19.3 million in the "Noncontrolling interests" item on the unaudited condensed consolidated balance sheets as of March 31, 2020 from the amounts
    previously reported in the 2020 Q1 ER. The revision had no impact on other items of the Company's unaudited condensed consolidated financial information in the 2020
    Q1 ER. The Company concluded that there was no misleading financial information contained in the Q1 2020 Results Announcement taken as a whole based on
    assessment under the relevant guidance. The Company will evaluate the control implications of the error.


                                                                                
        
             Phoenix New Media Limited


                                                                           
           
        Unaudited Condensed Segment Information


                                                                                 
        
             (Amounts in thousands)




                                          
     
     Three Months Ended                               Six Months Ended

                                                                                                        ---

                                              June 30,               March 31,                         June 30,                 June 30,    June 30,     June 30,      June 30,


                                                  2019                     2020                              2020                      2020         2019          2020           2020



                                                 RMB             
     
        RMB                               RMB                      US$         RMB          RMB           US$



     
                Revenues:



     Net advertising service                  309,516                  208,710                           286,346                    40,530      518,508       495,056         70,071



     Paid services                             36,338                   22,666                            25,935                     3,671       68,990        48,601          6,879




     
                Total revenues              345,854                  231,376                           312,281                    44,201      587,498       543,657         76,950




     
                Cost of revenues



     Net advertising service                  146,242                   97,233                           117,536                    16,636      285,676       214,769         30,399



     Paid services                             19,362                    8,065                             7,192                     1,018       37,759        15,257          2,159



                   Total cost of revenues      165,604                  105,298                           124,728                    17,654      323,435       230,026         32,558




     
                Gross profit



     Net advertising service                  163,274                  111,477                           168,810                    23,894      232,832       280,287         39,672



     Paid services                             16,976                   14,601                            18,743                     2,653       31,231        33,344          4,720




     
                Total gross profit          180,250                  126,078                           187,553                    26,547      264,063       313,631         44,392


                                                                               
      
                Phoenix New Media Limited


                                                                     
           
        Unaudited Condensed Information of Cost of Revenues


                                                                                
      
                (Amounts in thousands)




                                          
     
     Three Months Ended                                    Six Months Ended

                                                                                                             ---

                                              June 30,                 March 31,                            June 30,                  June 30,    June 30,     June 30,      June 30,


                                                  2019                       2020                                 2020                       2020         2019          2020           2020



                                                 RMB             
     
          RMB                                  RMB                       US$         RMB          RMB           US$



     Revenue sharing fees                       6,398                      4,256                                2,371                        336       16,077         6,627            938



     Content and operational costs            145,627                     87,030                              107,404                     15,202      281,550       194,434         27,520



     Bandwidth costs                           13,579                     14,012                               14,953                      2,116       25,808        28,965          4,100




     
                Total cost of revenues      165,604                    105,298                              124,728                     17,654      323,435       230,026         32,558



                                                                                                                                                                            
       
                Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures


                                                                                                                                                                                          
              
                (Amounts in thousands, except for number of ADSs and per ADS data)




                                                                                                            Three Months Ended June 30, 2019                                      Three Months Ended March 31, 2020                                         Three Months Ended June 30, 2020

                                                                                                                                                                                                                                      ---

                                                                                       
              
                GAAP                      
          
            Non-GAAP            
       
                Non-                      
              
                GAAP                    
              
                Non-GAAP                
       
        Non-        
      
      GAAP         
         
             Non-GAAP                   
        
       Non-
                                                                                                                                             Adjustments                        GAAP                                                                                             Adjustments                               GAAP                                     Adjustments                                GAAP

                                                                                                                                                                                                                                                                                                                                                                                                                       ---

                                                                                        
              
                RMB                        
          
            RMB                
       
                RMB                       
              
                RMB                       
              
                RMB                   
       
        RMB         
      
      RMB           
          
             RMB                      
        
       RMB



              
                Gross profit                                                                       180,250                                        1,531     (1)                     181,781                                           126,078                                               1,141        (1)             127,219            187,553                              842           (1)             188,395



              Gross margin                                                                                      52.1%                                                                          52.6%                                            54.5%                                                                            55.0%             60.1%                                                            60.3%



              
                (Loss)/income from operations                                                     (75,460)                                       2,389     (1)                    (73,071)                                         (70,928)                                              2,666        (1)            (68,262)            25,590                            2,225           (1)              27,815



              Operating margin                                                                                (21.8)%                                                                        (21.1)%                                          (30.7)%                                                                          (29.5)%              8.2%                                                             8.9%


                                                                                                                                                           2,389     (1)                                                                                                                           2,666        (1)                                                                 2,225           (1)


                                                                                                                                                           (521)    (2)                                                                                                                             236        (2)                                                                                (2)


                                                                                                                                                                    (3)                                                                                                                        (14,744)       (3)                                                               (1,341)          (3)


                                                                                                                                                                    (4)                                                                                                                                       (4)                                                                20,049           (4)



              
                Net (loss)/income from                                                            (69,752)                                       1,868                            (67,884)                                         (38,619)                                           (11,842)                      (50,461)             2,766                           20,933                            23,699
      continuing operations
      attributable to Phoenix
      New Media Limited




              Net margin from continuing                                                                      (20.2)%                                                                        (19.6)%                                          (16.7)%                                                                          (21.8)%              0.9%                                                             7.6%
      operations



              Net (loss)/income from                                                                           (0.96)                                                                         (0.93)                                           (0.53)                                                                           (0.69)              0.04                                                              0.33
      continuing operations
      per ADS-diluted



              Weighted average number of                                                                   72,783,430                                                                      72,783,430                                        72,790,541                                                                        72,790,541         72,790,541                                                        72,790,541
      ADSs used  in computing
      diluted net (loss)/income
      per ADS







              (1) Share-based compensation



              (2) Loss/(income) from equity method investments, including impairments



              (3) Changes in fair value of forward  contract in relation to future disposal of investments in Particle



              (4) Changes in fair value of loan related to co-sale of Particle shares





              Non-GAAP to GAAP reconciling items have no income tax effect.

View original content:http://www.prnewswire.com/news-releases/phoenix-new-media-reports-second-quarter-2020-unaudited-financial-results-301113218.html

SOURCE Phoenix New Media Limited