Feb 5, 2018   SOURCE: PR NewsWire

Three ways small and medium businesses can improve operations in 2018

MONROE, La., Feb. 5, 2018 /PRNewswire/ -- Small and medium-size businesses are a major source of employment and economic activity in the U.S. Today, Vernon Irvin, president, government, education, medium and small business with CenturyLink, Inc. (NYSE: CTL), kicks off a seven- city roadshow to discuss the technology and tools empowering small and medium businesses. Here is what Irvin sees as priorities for these businesses in 2018:

    --  Flexibility is fundamental: In order to attract and retain a talented
        workforce, small and medium businesses need to provide mobility options
        that enable employees to work from anywhere at any time. With a
        powerful, low-cost tool like Voice over IP (VoIP), a laptop or cell
        phone can operate just like a desk phone, allowing employees to be
        reachable wherever they are. A VoIP service can also bring employees
        closer together with audio, video and web conferencing, as well as
        collaboration tools like file sharing and instant messaging.
    --  Security is essential: Most small and medium businesses think they have
        nothing of significance for hackers, but of the roughly 4,000 attacks
        each day, 62 percent(1) target small and medium businesses. If attacked,
        these businesses are often unable to recover due to financial losses and
        reputational damage. Small and medium businesses benefit the most from
        using technology solutions with built-in security. For instance, a
        dual-band Wi-Fi solution allows guests and employees to be on separate
        networks so one does not compromise the other, while deploying an SD-WAN
        solution can allow for security policies to be distributed across all
        business locations.
    --  Digital marketing is crucial: Marketing success requires a
        mobile-friendly website, local search and digital marketing tools like
        analytics and retargeting. With limited budgets, small and medium
        businesses should look to tools that are already in place, like Wi-Fi,
        to gain insight into the online behaviors of customers. With the right
        Wi-Fi solution, businesses can access a dashboard to see how customers
        are using the network and view aggregate data on the sites most
        frequently visited. With that information, businesses can determine the
        best social and digital tools to reach and attract new customers.
        Customers can also be redirected to a company website or social media
        page from the Wi-Fi login page, offering another way to connect.

Hear Vernon's 2018 priorities for small and medium-size businesses: https://youtu.be/kAFI7DWHgp8

Key Facts

    --  Roadshow cities include: Denver, CO; Salt Lake City, UT; Seattle, WA;
        Phoenix, AZ; Tulsa, OK; Minneapolis, MN; and Orlando, FL.

Additional Resources

    --  Blog: 3 Business Trends SMBs Can't Afford to Miss, Vernon Irvin
    --  Blog: Does Wi-Fi Matter? More Than You Might Think, Vernon Irvin
    --  Blog: Why VoIP Is a Hot Topic among Small Business Owners, Vernon Irvin
    --  (1)Denver Post, "60% of small companies that suffer a cyber attack are
        out of business within six months", Oct. 23, 2016.

About CenturyLink

CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world's best networking company by solving customers' increased demand for reliable and secure connections. The company also serves as its customers' trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.

Media Contact:
Courtney Morton
801-238-0228
courtney.morton@centurylink.com

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SOURCE CenturyLink, Inc.