Digital Marketing Agency, fishbat, Explains How to Write Content That Makes Your Audience Swoon for Your Business

NEW YORK, Feb. 16, 2018 /PRNewswire-iReach/ -- To assist businesses with all their communication needs, award-winning digital marketing agency, fishbat, shares expert tips on how to create content that connects with your audience and generates leads.

Content marketing is a top priority for most businesses today. While several resources are continually devoted to the development, refinement, and sharing of top-notch content, some businesses still overlook the essential elements of the content creation process--elements that evoke the emotional reactions that lead target audiences to buy. The absence of such elements, is, of course, undesirable. To create content that has your audience swooning, follow these steps:

Focus on the three C's. Content should be clear, conscience, and compelling. Speak the language of your consumers and avoid using too much jargon. Remember, you're not selling yourselves on what you offer, you're selling someone else--someone who may be unfamiliar with what you offer. To make content engaging, focus on the needs, desires, and pain points of your target audience and explain how your products or services benefit them.

Know how to write for your audience. B2B and B2C companies follow different copywriting rules. B2C content is highly emotional. B2B content, on the other hand, is more practical. Hard sell language can be used in B2C content when appropriate but should be avoided in B2B content.

Features and benefits. Don't forget to talk about the benefits your product or service provides. The features of your product and service don't mean much unless you explain how or why they're desirable. An excellent way to write feature-benefit statements is to list the feature, the benefit it provides, and then explain why that benefit matters. Explanatory statements should focus on how the product alleviates pain points or improves some aspect of your consumers' lives.

Study your audience but write to one person in that audience. All content should be written based on a thorough analysis and understanding of target audiences. However, when you sit down to write, focus on one person in your target audience and write directly to them. This is a trick used by expert copywriters, and it works because it creates content that resonates with audiences on a very personal level--the kind of level that has them swooning for your business.


fishbat New York digital marketing agency is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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SOURCE fishbat