American Honda Reports February 2018 Sales Results
TORRANCE, Calif., March 1, 2018 /PRNewswire/ -- American Honda Motor Co., Inc. (AHM) today reported February sales of 115,557 Honda and Acura vehicles, a decrease of 5 percent versus February 2017. Honda Division sales were down 5.6 percent on sales of 104,588, with Honda cars down 6.9 percent on sales of 50,646, and trucks down 4.4 percent on sales of 53,942 vehicles. Total Acura Division sales gained 1 percent in February with 10,969 units sold. Acura cars gained 17.4 percent on sales of 3,866, while trucks decreased 6.2 percent on sales of 7,103 vehicles for the month.
"As supplies of our light-truck offerings continue to grow, we've maintained a strong sales pace, notably with sharp increases to Pilot and HR-V," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of the Honda brand. "We're selling every CR-V we can build and it continues to lead the segment in average transaction price, which demonstrates its true retail demand."
Honda
Based entirely on retail sales, the new Accord performed strongly in a midsize segment that continues to be marked by heavy incentives and fleet sales. Pilot jumped nearly 50 percent in February as Honda's flagship SUV extended its winning streak to six straight months. Odyssey sidestepped the recent downward minivan trend, while HR-V moved ahead with a new February record.
-- HR-V set a new February benchmark, rising 6.9 percent on sales of 6,791.
-- Pilot sales jumped 48.9 percent on sales of 12,056, gaining for the 6th
month in a row since production supply increased.
-- Against a receding segment tide, Odyssey made a solid gain based on
retail sales, rising 3.4 percent on sales of 7,034 in February.
Acura
Much as they did in January, Acura cars drove against the industry tide with a solid 17.4 percent gain in February.
-- TLX sales were up 16.1 percent in February on sales of 2,794 units.
-- ILX gained 22.3 percent on sales of 904 vehicles.
American Honda Vehicle Sales for February 2018
Month-to-Date Year-to-Date
------------- ------------
February February DSR** % MoM % February February DSR** % YoY %
2018 2017 Change Change 2018 2017 Change Change
American Honda Total 115,557 121,686 -5.0% -5.0% 220,099 228,066 -5.5% -3.5%
-------------------- ------- ------- ---- ---- ------- ------- ---- ----
Total Car Sales 54,512 57,697 -5.5% -5.5% 102,715 106,264 -5.3% -3.3%
Total Truck Sales 61,045 63,989 -4.6% -4.6% 117,384 121,802 -5.6% -3.6%
Honda Total Car Sales 50,646 54,403 -6.9% -6.9% 95,870 100,244 -6.3% -4.4%
Honda Total Truck Sales 53,942 56,419 -4.4% -4.4% 104,352 107,756 -5.1% -3.2%
Acura Total Car Sales 3,866 3,294 17.4% 17.4% 6,845 6,020 11.4% 13.7%
Acura Total Truck Sales 7,103 7,570 -6.2% -6.2% 13,032 14,046 -9.1% -7.2%
Total Domestic Car Sales 47,688 46,581 2.4% 2.4% 90,155 85,936 2.8% 4.9%
Honda Division 43,973 43,390 1.3% 1.3% 83,595 80,099 2.2% 4.4%
Acura Division 3,715 3,191 16.4% 16.4% 6,560 5,837 10.1% 12.4%
Total Domestic Truck Sales 61,045 63,989 -4.6% -4.6% 117,384 121,802 -5.6% -3.6%
Honda Division 53,942 56,419 -4.4% -4.4% 104,352 107,756 -5.1% -3.2%
Acura Division 7,103 7,570 -6.2% -6.2% 13,032 14,046 -9.1% -7.2%
Total Import Car Sales 6,824 11,116 -38.6% -38.6% 12,560 20,328 -39.5% -38.2%
Honda Division 6,673 11,013 -39.4% -39.4% 12,275 20,145 -40.3% -39.1%
Acura Division 151 103 46.6% 46.6% 285 183 52.6% 55.7%
Total Import Truck Sales 0 0 0.0% 0.0% 0 0 0.0% 0.0%
Honda Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%
Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total 104,588 110,822 -5.6% -5.6% 200,222 208,000 -5.7% -3.7%
-------------------- ------- ------- ---- ---- ------- ------- ---- ----
* ACCORD 19,753 23,455 -15.8% -15.8% 37,430 42,991 -14.7% -12.9%
* CIVIC 25,816 27,039 -4.5% -4.5% 49,565 50,134 -3.2% -1.1%
CLARITY 1,234 27 4,470.4% 4,470.4% 2,087 69 2,862.9% 2,924.6%
CR-Z 9 118 -92.4% -92.4% 17 207 -92.0% -91.8%
* FIT 3,834 3,764 1.9% 1.9% 6,771 6,842 -3.1% -1.0%
INSIGHT 0 0 0.0% 0.0% 0 1 -100.0% -100.0%
CROSSTOUR 0 3 -100.0% -100.0% 0 3 -100.0% -100.0%
* CR-V 25,852 31,898 -19.0% -19.0% 50,178 61,185 -19.7% -18.0%
HR-V 6,791 6,354 6.9% 6.9% 13,050 12,043 6.2% 8.4%
ODYSSEY 7,034 6,800 3.4% 3.4% 13,134 13,300 -3.3% -1.2%
PILOT 12,056 8,099 48.9% 48.9% 23,675 15,279 51.8% 55.0%
RIDGELINE 2,209 3,265 -32.3% -32.3% 4,315 5,946 -28.9% -27.4%
Acura Division Total 10,969 10,864 1.0% 1.0% 19,877 20,066 -3.0% -0.9%
-------------------- ------ ------ --- --- ------ ------ ---- ----
ILX 904 739 22.3% 22.3% 1,560 1,432 6.7% 8.9%
NSX 17 46 -63.0% -63.0% 51 96 -48.0% -46.9%
RLX / RL 151 103 46.6% 46.6% 285 183 52.6% 55.7%
TLX 2,794 2,406 16.1% 16.1% 4,949 4,309 12.5% 14.9%
MDX 3,337 3,541 -5.8% -5.8% 6,305 6,815 -9.4% -7.5%
RDX 3,766 4,029 -6.5% -6.5% 6,727 7,231 -8.9% -7.0%
Selling Days 24 24 49 48
**** Hybrid 1,572 2,093 -24.9% -24.9% 2,904 4,013 -29.1% -27.6%
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, Clarity FCV, Clarity PHEV ILX Hybrid, RLX
Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX
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SOURCE American Honda Motor Co., Inc.
