May 1, 2020 SOURCE: PR NewsWire
American Honda Reports April Auto Sales as Difficult Market Conditions Begin to Ease
TORRANCE, Calif., May 1, 2020 /PRNewswire/ --
American Honda
Acura
Honda
Total Cars Trucks Total Cars Trucks Total Cars Trucks
--- ---
57,751 25,610 32,141 52,705 24,049 28,656 5,046 1,561 3,485
-54.1% -55.4% -53.0% -53.8% -55.5% -52.3% -56.8% -54.4% -57.8%
---
"There will be challenging days ahead as this very serious public health crisis continues, but with consumer traffic beginning to increase online and at Honda and Acura dealerships, we are approaching the coming weeks with guarded optimism," said Steven Center, vice president of Automobile Sales at American Honda Motor Co., Inc. "We value the actions of our Honda associates and dealers as we work to align our business with changing market conditions, and we are now turning our attention to creating momentum for a broader recovery."
Honda Acura
BRAND REPORTS
---
Sales COVID-19 Response
Initiatives
---
Sales of Honda and Acura Honda has initiated a
vehicles showed signs of significant and
improvement in the final comprehensive new
weeks of April, with effort to harness
customer traffic the spirit of
increasing online and in community in
dealer showrooms as state responding to the
and local authorities impact of the COVID-
eased restrictions on 19 pandemic.
sales activities. Specific initiatives
include:
-- Honda and Acura dealers continue to -- Honda has teamed up with Dynaflo, Inc. to
focus on taking care of existing produce diaphragm compressors, a key
customers through vehicle service, component of portable ventilators that are
maintenance and repair, while used in hospitals and by first responders to
preserving the health and safety help COVID-19 patients. The companies aim to
of their customers and employees. produce 10,000 compressors per month once
production reaches capacity.
-- A number of Honda and Acura dealers -- Honda associates have been using 3D printers
remained closed for much of April to produce face shields at various company
in compliance with mandates operations, with Honda engineers now working
imposed on businesses by state and on a method to mass-produce face shield
local authorities. frames in Honda facilities.
-- Last month, Honda and Acura opened As the COVID-19 pandemic can add financial
enrollment in new online retailing stress to the lives of our customers, Honda
programs, Shop Simple with Honda and Acura have offered to help customers who
and Acura Precision Purchase, and have financed their vehicle through Honda
received a tremendous response Financial Services or Acura Financial
from Honda and Acura dealers Services with payment extensions and
looking for an online retailing deferrals, as well as available late fee
solution to meet the needs of our waivers.
customers. --
-- Honda is providing an industry- Honda has pledged $1.0 million to address food
first special offer for first insecurity in communities across the U.S.,
responders and medical Canada and Mexico, providing the most
professionals, out of respect for vulnerable with access to food.
their contribution to communities
across the country. --
-- Additional projects and contributions are in
the works, check Hondanews.com for updates.
American Honda Vehicle Sales for April 2020
Month-to-Date
Year-to-Date
April April DSR** % MoM % April April DSR** % YoY %
2020 2019 Change Change 2020 2019 Change Change
American Honda Total 57,751 125,775 -55.8% -54.1% 356,536 495,562 -28.8% -28.1%
Total Car Sales 25,610 57,452 -57.1% -55.4% 157,455 226,535 -31.2% -30.5%
Total Truck Sales 32,141 68,323 -54.8% -53.0% 199,081 269,027 -26.7% -26.0%
Honda
Total Car Sales 24,049 54,030 -57.2% -55.5% 147,456 212,483 -31.3% -30.6%
Honda
Total Truck Sales 28,656 60,058 -54.1% -52.3% 175,502 235,007 -26.1% -25.3%
Acura
Total Car Sales 1,561 3,422 -56.1% -54.4% 9,999 14,052 -29.5% -28.8%
Acura
Total Truck Sales 3,485 8,265 -59.5% -57.8% 23,579 34,020 -31.4% -30.7%
* Total Domestic Car Sales 22,290 46,949 -54.3% -52.5% 138,123 183,071 -25.3% -24.6%
Honda Division 20,755 43,678 -54.3% -52.5% 128,329 169,551 -25.1% -24.3%
Acura Division 1,535 3,271 -54.9% -53.1% 9,794 13,520 -28.3% -27.6%
* Total Domestic Truck
Sales 32,104 65,704 -53.0% -51.1% 198,542 257,096 -23.5% -22.8%
Honda Division 28,619 57,439 -52.1% -50.2% 174,963 223,076 -22.3% -21.6%
Acura Division 3,485 8,265 -59.5% -57.8% 23,579 34,020 -31.4% -30.7%
Total Import Car Sales 3,320 10,503 -69.6% -68.4% 19,332 43,464 -56.0% -55.5%
Honda Division 3,294 10,352 -69.4% -68.2% 19,127 42,932 -55.9% -55.4%
Acura Division 26 151 -83.4% -82.8% 205 532 -61.8% -61.5%
Total Import Truck Sales 37 2,619 -98.6% -98.6% 539 11,931 -95.5% -95.5%
Honda Division 37 2,619 -98.6% -98.6% 539 11,931 -95.5% -95.5%
Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total 52,705 114,088 -55.6% -53.8% 322,958 447,490 -28.5% -27.8%
ACCORD 8,851 19,239 -55.8% -54.0% 55,976 83,650 -33.7% -33.1%
CIVIC 13,410 28,436 -54.7% -52.8% 77,354 106,621 -28.2% -27.4%
CLARITY 90 1,079 -92.0% -91.7% 1,345 5,047 -73.6% -73.4%
CR-Z 0 1 -100.0% -100.0% 1 2 -50.5% -50.0%
FIT 1,187 3,247 -64.8% -63.4% 8,366 9,635 -14.0% -13.2%
INSIGHT 511 2,028 -75.8% -74.8% 4,414 7,528 -41.9% -41.4%
CR-V 12,201 28,344 -58.6% -57.0% 83,387 115,624 -28.6% -27.9%
HR-V 2,906 7,272 -61.6% -60.0% 22,320 28,921 -23.6% -22.8%
ODYSSEY 3,933 7,482 -49.5% -47.4% 20,323 28,779 -30.1% -29.4%
PASSPORT 1,594 2,907 -47.3% -45.2% 9,427 7,721 20.9% 22.1%
PILOT 6,562 11,399 -44.6% -42.4% 30,460 44,356 -32.0% -31.3%
RIDGELINE 1,460 2,654 -47.1% -45.0% 9,585 9,606 -1.2% -0.2%
Acura Division Total 5,046 11,687 -58.5% -56.8% 33,578 48,072 -30.8% -30.2%
ILX 506 1,152 -57.8% -56.1% 3,247 4,293 -25.1% -24.4%
NSX 5 23 -79.1% -78.3% 39 102 -62.1% -61.8%
RLX / RL 26 151 -83.4% -82.8% 205 532 -61.8% -61.5%
TLX 1,024 2,096 -53.0% -51.1% 6,508 9,125 -29.4% -28.7%
MDX 1,725 3,339 -50.3% -48.3% 10,666 14,122 -25.2% -24.5%
RDX 1,760 4,926 -65.6% -64.3% 12,913 19,898 -35.7% -35.1%
Selling Days 26 25 102 101
**** Electrified Vehicles 2,019 5,355 -63.7% -62.3% 12,598 20,375 -38.8% -38.2%
* Honda
and Acura
vehicles
are made
of
domestic
& global
sourced
parts
** Daily
Selling
Rate
****
Electrified
Vehicles
equal:
Total
sales of
Hybrid
(FHEV &
PHEV),
EVs (BEV)
and Fuel
Cell
Vehicles
(FCV)
from the
Honda and
Acura
brands.
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SOURCE American Honda Motor Co., Inc.
