Internet Marketing Agency, fishbat, Explains How Marketing and Sales Teams Working Together Can Generate Revenue
Internet Marketing Agency, fishbat, Explains How Marketing and Sales Teams Working Together Can Generate Revenue
PATCHOGUE, N.Y., April 2, 2018 /PRNewswire-iReach/ -- To help businesses generate more profit in 2018, internet marketing agency, fishbat, shares how marketing and sales teams can collaborate to raise revenue.
Marketing and sales teams perform similar functions, but with obvious major differences. However, by combining the expertise and talents of each department, businesses can transform their approach to lead generation and other profitable activities. The following are four ways that marketing and sales teams can work together to generate revenue:
1. Create content for sales teams collaboratively. A large proportion of a sales rep's time is spent looking for and/or creating material that can be used to facilitate the sales process. This material often includes brochures, presentations, case studies, white papers, and more. By working together, marketing and sales can create materials that facilitate the sales process. Marketing should bring their knowledge of the company's target audience and sales should bring their knowledge of the individual customer experience. Once the materials are created, both departments end up with content they can use, and sales can spend more time generating revenue.
2. Customize lead generation emails together. Email marketing is an excellent way to generate new revenue, and when marketing and sales teams work together, a top-notch email campaign is possible. Marketing can take the lead on establishing the voice, tone, feel, and vibe (or overall branding) of the email. Sales can personalize each email to the unique needs of their leads. Not only does this put more material in the hands of sales reps, it ensures that the company's email marketing campaign is first-rate--both in terms of branding and personalization.
3. Measure results together. Marketing and sales can provide different insights when it comes to analyzing the effectiveness of lead generation campaigns, marketing, and sales. By analyzing data together, marketing and sales teams will be better able to understand why an initiative is or is not working. This means that both departments can spend more time on activities that generate revenue.
4. Develop buyer personas collaboratively. Buyer personas are an essential component of any marketing campaign, but they require a lot of detail about what the individual consumer is like. By working together, marketing and sales teams can create a more accurate buyer persona which can lead to more profit. Marketing should take the lead on setting the demographic characteristics. Sales should add an individualized-feel to the persona using their experience working one-on-one with clients and prospects.
ABOUT FISHBAT
Online marketing firm, fishbat, is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
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SOURCE fishbat
