Internet Marketing Company, fishbat, Shares How the WhatsApp's Evolution Could Increase Opportunities for Your Brand
PATCHOGUE, N.Y., July 30, 2018 /PRNewswire-iReach/ -- To help businesses to stay aware of effective marketing opportunities, internet marketing company fishbat shares how the evolution of WhatsApp could increase opportunities for your brand.
When it comes to expanding a brand, WhatsApp is probably not the first avenue that most people think of. However, while it doesn't have the same advertising capabilities that you'd see with an ad-optimized platform like Facebook, it has huge potential in other ways to take a company's exposure and reputation to the next level.
Below are 3 reasons why the continued development of new WhatsApp features can create new opportunities for savvy brands.
Easy Connection with Customers. Companies won't find many ways to push ads to users on WhatsApp, but that isn't necessarily its purpose. As one of the largest messenger applications in the world, there are hundreds of millions of people who use the app multiple times daily to communicate with family and friends.
More businesses are starting to catch on to younger people's tendency to connect via text and are making themselves available for customer service over WhatsApp. Having someone available to answer questions can go a long way toward building a brand reputation and keeping customers long-term.
High User Engagement. Sending spam messages over WhatsApp isn't a viable way to grow a company's user base, as many people will disregard or block these unwelcome intrusions. If a business can manage to build a brand persona that is appealing to customers, they can take advantage of one of the highest user engagement statistics of any sort of social media app. In fact, statistics show that 98% of mobile messages are opened and read. When a business builds a following of user WhatsApp numbers that are receptive to messaging, it's likely that every text sent out will be read by most of the contact list.
A Renewed Focus Towards Business. With the recent launch of the WhatsApp business app, the messaging app is now showing a commitment to expanding the app past a simple personal messaging utility. With tools built to make communicating with customers easier than ever before, now is the best time to get involved with the service and start setting the business up for communication on this platform. The service has come a long way since its humble origins, and it's likely it will become even more of a valuable tool for business growth and expansion.
While it's not as easy to advertise traditionally, a brand persona, smart texts, and a renewed focus on customer engagement can make WhatsApp as valuable a utility for business as it is for catching up with friends.
ABOUT FISHBAT
Digital marketing agency fishbat is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
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SOURCE fishbat
