Aug 1, 2018 SOURCE: PR NewsWire
American Honda Reports July Sales Results
TORRANCE, Calif., Aug. 1, 2018 /PRNewswire/ --
American Honda Honda Acura Total Cars Trucks Total Cars Trucks Total Cars Trucks ----- ---- ------ ----- ---- ------ ----- ---- ------ 138,602 61,714 76,888 125,355 58,643 66,712 13,247 3,071 10,176 -8.2% -19.3% +3.2% -8.4% -19.2% +3.8% -6.6% -21.5% -0.9% ---- ----- ---- ---- ----- ---- ---- ----- ----
"For the first time in our company's history, the Honda brand is on pace this year to sell more light trucks than passenger cars," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "Honda's unique flexibility within our U.S. manufacturing operations has played a critical role in our ability to adjust our production mix and capitalize on the market's shift toward light trucks."
Honda BRAND REPORT ----- ------------ Sales Highlights Model Notes ---------------- ----------- While one less As the retail best-selling car sales weekend than in America in 2016, 2017 and the same period in 2018, Civic is in a race with 2017 led in part itself as Honda continues to to a dip in sales, prove that America still loves customers showed a a topnotch passenger car. preference for the brand's light trucks including the refreshed- for-2019 Pilot -- With the refreshed 2019 Pilot going on sale July 16, Honda's three-row SUV extended its winning streak of sales increases to 11 straight months, jumping 30.5% on sales of 13,026 vehicles. -- CR-V delivered again in July with sales of 32,844 units, an increase of 3.4%. -- Despite the shorter sales The 2019 refresh of Pilot adds month and tight more rugged character to supplies, Civic sales Honda's sophisticated 3-row remained strong in July SUV, which is seeing big sales with more than 26,000 increases with a dedicated units sold. production line in Alabama. -- Sales of the brand-new Honda Insight jumped out to a strong start with 1,972 units sold in its first full month on the market.
Acura BRAND REPORT ----- ------------ Sales Highlights Model Notes ---------------- ----------- Acura light trucks returned as a Last year's update to the 1-2 punch powerhouse with the TLX, including the A-Spec new RDX posting a second model, has been well consecutive monthly sales record received by the market, and MDX contributing strong with TLX outselling BMW 3- sales boosted by a refreshed Series and Audi A4 on a 2019 model that entered the retail basis in the first market on July 17. half of 2018. -- RDX sales totaled 5,784 for the month -a new July record. -- The just-refreshed MDX, The addition of Acura's A- with a new A-Spec Spec package to the 2019 variant for 2019, helped MDX lineup adds a new the perennial best- dimension to America's seller to more than all-time best-selling 3- 4,300 sales in July. row luxury SUV.
American Honda Vehicle Sales for July 2018 Month-to-Date Year-to-Date ------------- ------------ July 2018 July 2017 DSR** % MoM % July 2018 July 2017 DSR** % YoY % Change Change Change Change American Honda Total 138,602 150,980 -4.4% -8.2% 926,426 942,866 -2.3% -1.7% -------------------- ------- ------- ---- ---- ------- ------- ---- ---- Total Car Sales 61,714 76,468 -15.9% -19.3% 432,859 464,535 -7.3% -6.8% Total Truck Sales 76,888 74,512 7.5% 3.2% 493,567 478,331 2.6% 3.2% Honda Total Car Sales 58,643 72,557 -15.8% -19.2% 406,357 435,577 -7.2% -6.7% Honda Total Truck Sales 66,712 64,246 8.2% 3.8% 434,169 419,241 3.0% 3.6% Acura Total Car Sales 3,071 3,911 -18.2% -21.5% 26,502 28,958 -9.0% -8.5% Acura Total Truck Sales 10,176 10,266 3.3% -0.9% 59,398 59,090 0.0% 0.5% Total Domestic Car Sales 49,597 65,976 -21.7% -24.8% 364,762 382,502 -5.2% -4.6% Honda Division 46,674 62,129 -21.7% -24.9% 339,330 354,163 -4.7% -4.2% Acura Division 2,923 3,847 -20.9% -24.0% 25,432 28,339 -10.8% -10.3% Total Domestic Truck Sales 76,888 74,512 7.5% 3.2% 493,567 478,331 2.6% 3.2% Honda Division 66,712 64,246 8.2% 3.8% 434,169 419,241 3.0% 3.6% Acura Division 10,176 10,266 3.3% -0.9% 59,398 59,090 -0.0% 0.5% Total Import Car Sales 12,117 10,492 20.3% 15.5% 68,097 82,033 -17.5% -17.0% Honda Division 11,969 10,428 19.6% 14.8% 67,027 81,414 -18.1% -17.7% Acura Division 148 64 140.9% 131.3% 1,070 619 71.9% 72.9% Total Import Truck Sales 0 0 0.0% 0.0% 0 0 0.0% 0.0% Honda Division 0 0 0.0% 0.0% 0 0 0.0% 0.0% Acura Division 0 0 0.0% 0.0% 0 0 0.0% 0.0% MODEL BREAKOUT BY DIVISION Honda Division Total 125,355 136,803 -4.6% -8.4% 840,526 854,818 -2.2% -1.7% -------------------- ------- ------- ---- ---- ------- ------- ---- ---- * ACCORD 24,927 30,903 -16.0% -19.3% 163,217 190,994 -15.0% -14.5% * CIVIC 26,311 36,683 -25.3% -28.3% 202,553 212,446 -5.2% -4.7% CLARITY 1,615 116 1,350.3% 1,292.2% 9,425 410 2,185.9% 2,198.8% CR-Z 0 50 -100.0% -100.0% 34 598 -94.3% -94.3% * FIT 3,818 4,804 -17.2% -20.5% 28,882 31,126 -7.7% -7.2% INSIGHT 1,972 1 205,316.7% 197,100.0% 2,246 3 74,346.1% 74,766.7% ------- ----- --- --------- --------- ----- --- -------- -------- CROSSTOUR 0 1 -100.0% -100.0% 0 5 -100.0% -100.0% * CR-V 32,844 31,761 7.7% 3.4% 212,424 219,017 -3.6% -3.0% HR-V 9,085 9,779 -3.2% -7.1% 54,640 56,407 -3.7% -3.1% ODYSSEY 9,269 10,134 -4.7% -8.5% 60,524 58,290 3.2% 3.8% PILOT 13,026 9,985 35.9% 30.5% 89,105 64,340 37.7% 38.5% RIDGELINE 2,488 2,586 0.2% -3.8% 17,476 21,182 -18.0% -17.5% Acura Division Total 13,247 14,177 -2.7% -6.6% 85,900 88,048 -3.0% -2.4% -------------------- ------ ------ ---- ---- ------ ------ ---- ---- ILX 874 1,322 -31.1% -33.9% 6,400 6,471 -1.7% -1.1% NSX 3 30 -89.6% -90.0% 96 308 -69.0% -68.8% RLX / RL 148 64 140.9% 131.3% 1,070 619 71.9% 72.9% TLX 2,046 2,495 -14.6% -18.0% 18,936 21,560 -12.7% -12.2% MDX 4,392 4,727 -3.2% -7.1% 26,292 28,282 -7.6% -7.0% RDX 5,784 5,539 8.8% 4.4% 33,106 30,808 6.9% 7.5% Selling Days 24 25 178 177 * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate
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SOURCE American Honda Motor Co., Inc.