Internet Marketing Agency, fishbat, Discusses the Benefits of Infographics
PATCHOGUE, N.Y., Nov. 12, 2018 /PRNewswire/ -- In order to educate the business community on the most effective brand promotion practices, internet marketing agency, fishbat, discusses the benefits of infographics.
With more and more people using mobile devices as the primary way that they consume online content, the digital marketing industry is definitely shifting more towards media-rich content. Infographics are a valuable way to promote a brand in a way that traditional text posts sometimes struggle to match.
Discussed below are a few of the benefits that infographics can provide to a company's online content strategy.
Eye-Catching By Design. When people are scrolling through their social media feed, or even through a company website, chances are that they aren't giving every page their full attention - especially if it comes across as an advertisement. By taking relevant content that provides value to the user and putting it together in an attractive infographic, companies can create a post or page that stands out well enough to warrant a closer look. This positioning of the brand in the forefront of the customer's mind is likely to turn into sales, both now and in the future.
Positions Company as an Industry Authority. Many infographics are data-driven and informative. Centralizing answers to any questions that the user might have regarding the brand or products into a simple visual post can do wonders for a brand's reputation. Customers are increasingly savvy and are spending time to shop around and find the option that best suits their needs, rather than going with the first option. While a simple infographic is unlikely to lead every business to massive success, it does provide a valuable service to the customer and works magic for the company's image and position within the industry.
Creates Sharable Content. One of the biggest advantages of marketing through posts with media is that companies can let their customers handle some of the promotion themselves. Infographic content that gives the customer what they want and need is much easier to share on social media, rather than the traditional text post you'd see with a web page link attached. Having that central useful image posted using proper SEO can create an unbelievable return on investment, as customers share the company's infographic content with their family and friends without any prompting on the part of the business themselves.
ABOUT FISHBAT
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
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SOURCE fishbat
