Nov 12, 2018   SOURCE: PR NewsWire

Latin America B2C E-Commerce Market 2018: High Adoption of M-Commerce, Cross-Border Online Shopping and Omnichannel Shopping

DUBLIN, Nov. 12, 2018 /PRNewswire/ --

The "Latin America B2C E-Commerce Market 2018" report has been added to ResearchAndMarkets.com's offering.

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B2C E-Commerce in Latin America is still in the early stages of development, as online retail sales volume of the region is among the lowest in the world. Growth potential exists due to the high adoption of global E-Commerce trends, such as M-Commerce, cross-border online shopping and omnichannel shopping. For example, M-Commerce in Latin America is projected to grow faster than overall online retail sales due to increasing smartphone penetration and mobile payment adoption.

E-commerce in Brazil continues to show positive growth and remains the largest online retail market in Latin America. Despite a declining M-Commerce growth rate, mobile transactions accounted for almost one-third of total online transactions last year. Brazilian consumers mainly use mobile devices for researching products, as in 2017 the average conversion rate on mobile was two times lower than on computer. Among the most purchased categories via mobile devices are the low value products such as "clothes" and "prepared food" and higher value "electronics".

Mobile commerce, with a double-digit growth rate, is also a strong trend in Argentina, where a fourth of online shoppers made their latest purchase via smartphone last year. The MercadoLibre app was the most used shopping app in terms of number of orders received in February 2018, followed by the Wish and Alipexpress apps. In Mexico and Colombia, M- Commerce growth is driven by a high smartphone Internet user penetration, which is almost two times higher than the laptop Internet user penetration.

Although the region has shown recent impressive results in M-Commerce, concerns about transaction security, sharing of personal data, and delays in delivery or other shipment issues remain the top barriers inhibiting the growth of E-Commerce in Latin America.

Key Questions Answered

    --  What is the size and the growth projections for B2C E-Commerce sales in
        Latin American countries?
    --  Which important market trends affect the development of online retail in
        Latin America?
    --  Which countries are leading in the region in terms of online sales and
        growth rate?
    --  What are the preferred product categories and payment options of Latin
        American online shoppers?
    --  Who are the leading B2C E-Commerce market players in Argentina, Brazil,
        Mexico and Colombia?

Key Topics Covered:

1. Management Summary

2. Overview & International Comparisons
Breakdown of Global Retail E-Commerce Sales by Regions, incl. Latin America, in %, 2017
B2C E-Commerce Sales, by Desktop, Mobile and Total, in USD billion, and CAGR, in %, 2017 - 2022f
Breakdown of Retail E-Commerce Sales in Latin America by Country, in %, 2017
B2C E-Commerce Sales in Selected Countries in Latin America, in USD billion, 2017 & 2020f, and CAGR, in %, 2017-2020f
E-Commerce Penetration in Selected Countries in Latin America, in % Total Retail Sales, 2018f
Year-on-Year E-Commerce Sales Growth in Selected Countries in Latin America, in %, 2017 vs. 2016 and 2018f vs. 2017
Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 - 2021f
Online Shopper Penetration, in % of Internet Users, by Region, 2017e
Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017
Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, May 2018
Use of Second Factor Authentication Systems in E-Commerce, incl. Methods Used and Attitude, in % of Banked Online Shoppers, by Selected Countries, 2017
Top 10 B2C E-Commerce Sites, by Unique Visitors, in millions, May 2018

3. Brazil

4. Argentina

5. Mexico

6. Colombia

Companies Mentioned 

    --  Alibaba Group Holding Ltd
    --  Amazon.com Inc.
    --  Americanas.com SA
    --  Apple Inc
    --  B2W Companhia Digital
    --  Booking.com Ltd.
    --  BuscaPe.com Inc.
    --  Cnova N.V. Co. Ltd
    --  eBay Inc.
    --  Falabella Retail S.A.
    --  Google LLC
    --  Groupon Inc.
    --  Ifood
    --  Linio
    --  Magazine Luiza S.A.
    --  MasterCard International Inc
    --  Mercadolibre Inc.
    --  OLX Inc.
    --  Via Varejo S.A.
    --  Visa Inc.
    --  Walmart Inc.
    --  Wish Inc.

For more information about this report visit https://www.researchandmarkets.com/research/35gstx/latin_america_b2c?w=5

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SOURCE Research and Markets