Chinese Apparel Retailer Fast Fish Selects Aptos Technology to Support Global Growth
ATLANTA, Dec. 6, 2018 /PRNewswire/ -- Aptos, Inc., a recognized market leader in retail technology solutions, today announced the addition of another major Chinese brand to its customer portfolio: Fast Fish.
A leader in fast-fashion casual wear, Fast Fish has selected Aptos solutions for forecasting, merchandise financial planning and assortment planning for all of its product ranges.
Headquartered in Hangzhou in Eastern China, Fast Fish is well-known in the country for its quality women's, men's and children's collections at accessible prices.
"The project with Aptos is strategic to our future," explains Chairman Mr. Rao Zhong Ming at Fast Fish. "We hold the ambition to quintuplicate the number of our stores, establishing a shop in every town in China and ultimately going global. Aptos will be a transformational partner in this journey, supporting us from both a technology and a process perspective."
Previously, Fast Fish relied heavily on its in-season planning process, developing significant responsiveness to actual demand. Despite its strength in in-season planning, the retailer lacked strong preseason planning processes, which could hamper its ability to localize the merchandise offering and support the complexity of its growing business.
"While we are proud of our level of in-season reactivity, we acknowledged that we couldn't grow our brand and expand internationally if we would just 'react' to demand. We had to do a better job upfront with preseason planning and forecasting," adds Mr. Rao. "Aptos will help us achieve what we internally call 'Product Intelligence': a better selection of the right products for different customer segments and stores, which ultimately will lead to higher sales and stronger brand recognition."
Improved planning, earlier in the cycle, will also elevate Fast Fish's ability to collaborate with suppliers, securing higher product margins and win-win relationships with its partners.
Aptos was selected among competitors for its end-to-end solutions covering all of Fast Fish's planning needs, as well as for its strong customer base, including many international fast-fashion brands that rely on Aptos to support their transformational journeys.
"We are thrilled to work with the talented team at Fast Fish," comments Zaki Hassan, regional VP, Asia Pacific at Aptos. "Unlike many other retailers, which grow to a certain level and then lack the necessary infrastructure to expand further, Fast Fish was never afraid to innovate. Fast Fish keeps investing in new processes and tools to support growth and better serve its customers. Aptos Forecasting, Merchandise Financial Planning and Assortment Planning are a best fit for Fast Fish's complex portfolio and expanding business, and will serve as guideposts for every decision about styles, categories, locations and channels throughout the entire season."
About Aptos "Engaging Customers Differently"
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently - by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently(TM) is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry's most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce(TM) platform to deliver every shopper a personalized, empowered and seamless experience...no matter when, where or how they shop. Learn more: www.aptos.com
Follow Aptos on Twitter @Aptos_Retail
Aptos, the Aptos logo, "Engaging Customers Differently" and "Singular Commerce" are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners.
View original content to download multimedia:http://www.prnewswire.com/news-releases/chinese-apparel-retailer-fast-fish-selects-aptos-technology-to-support-global-growth-300760966.html
SOURCE Aptos, Inc.
