Gale Previews New Patron Engagement Technology at ALA Midwinter Conference

FARMINGTON HILLS, Mich., Jan. 23, 2019 /PRNewswire/ --

     What:    Gale, a Cengage company, will be
               demonstrating Gale Engage, a new cloud-
               based patron management tool that helps
               public libraries engage more effectively
               with their patrons. The tool helps
               libraries become smarter and better
               targeted with community outreach as well
               as more efficient with engagement
               efforts. Developed in partnership
               Deziner Software, LLC, Gale Engage
               provides a 360-degree view of patron
               activity to help libraries understand,
               assess and respond to the unique and
               changing needs of their community. ALA
               Midwinter attendees will get a sneak
               preview of this new innovative
               technology that will be available to
               libraries later this year.

     Why:                             Gale Engage
               was created to
                                       help public libraries succeed by
                                       improving their ability to understand
                                       patron lifecycles and keep satisfaction
                                       high with personalized engagement.
                                       Library system data is used to develop
                                       tags, enabling library staff to segment
                                       audiences and target email
                                       communications, driving more meaningful
                                       and effective interactions. The
                                       dashboard provides key collection and
                                       patron engagement metrics, helping
                                       libraries measure their effectiveness.

     January 25-28, 2019

     Where:              ALA Midwinter Conference, Booth #1817,
                          Washington State Convention Center,
                          Seattle, Washington

NOTE TO REPORTERS: If you would like to schedule a one-on-one meeting with Gale at ALA Midwinter, please reach out to: Kayla Siefker, 248-915-9624,

About Cengage and Gale
Cengage is the education and technology company built for learners. The company serves the higher education, K-12, professional, library and workforce training markets worldwide. Gale, a Cengage company, provides libraries with original and curated content, as well as the modern research tools and technology that are crucial in connecting libraries to learning, and learners to libraries. For more than 60 years, Gale has partnered with libraries around the world to empower the discovery of knowledge and insights - where, when and how people need it. Gale has 500 employees globally with its main operations in Farmington Hills, Michigan. For more information, please visit

Follow Gale on:

    --  Twitter
    --  Gale Blog
    --  Facebook

Media Contact:
Kayla Siefker, Gale, a Cengage company

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