Kirusa Joins Google's Program For RCS Business Messaging (RBM)

BARCELONA, Spain, Feb. 25, 2019 /PRNewswire-PRWeb/ -- Touted as the next generation native messaging evolution, RCS is an update to SMS, offering features for enhanced smartphone messaging such as high-resolution photo & video sharing, location sharing, group chats, read receipts, etc., all of which are not available on SMS. For consumers, RCS opens up the possibility of rich media interactions with any other mobile subscriber using the native messaging app on the phone. Enterprises, on the other hand, are opened to an opportunity to engage with their smartphone customers, providing a richer and interactive brand experience.

Taking the lead to transform enterprise messaging experiences on Android with RCS, Google launched its Rich Business Messaging (RBM) Early Access Program in 2017. The Program aims to help enterprises build agents that take advantage of RCS features and engage with their audiences better. Google has been playing a significant role in marshaling the adoption of RCS across the globe. As per GSMA, RCS has been launched by 65 operators in 46 countries, and over the next 12 months, GSMA forecasts additional launches by more than 40 new operators in 30 countries.

Enterprises or carriers looking to build and deliver RCS applications can partner with Kirusa by initiating a conversation at sales@kirusa.com.

SOURCE Kirusa Inc.