Local Media Consortium Expands Membership And Partner Base During First Quarter With Six New Member Companies And One New Partner
NEW YORK, April 4, 2019 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of leading local media companies, today announced six new members and one new partner to its lineup during the first quarter of 2019. The newest LMC members are CNHI, Graham Media Holdings, Gray Television, The Salt Lake Tribune, The Slate Group and WTHR. It also added Confiant, a leader in bad ad and malware detection and resolution, to its increasing list of strategic partners.
Since its creation in 2013, the LMC has now grown to include more than 80 media holding companies representing more than 2,700 local media outlets benefitting from a collaborative effort to increase cross-industry digital revenue opportunities and cost savings. Membership includes broadcast television, newspaper, radio and digital-only companies. The LMC's unduplicated high-quality digital audience now exceeds 170 million monthly unique visitors.
"The addition of these quality companies and their local media properties to our membership demonstrates that more and more companies understand and embrace the value that the LMC brings to local journalism, financially and through shared resources," said Fran Wills, CEO of the LMC. "Having these members and their expertise onboard will strengthen our collective knowledge as we explore new pathways for revenue generation and audience growth."
The LMC has recently gained significant traction with media companies by providing members with access to unique and compelling revenue growth and cost savings opportunities crafted with major platform companies and best-of-class solutions providers. The LMC currently has agreements and partnerships with more than 25 companies, including Confiant, a leader in bad ad and malware detection and resolution.
"Adding more value-creating companies to our partner lineup makes membership return-on-investment better for existing members and more attractive to potential members," added Wills. "We fully expect continued growth in both areas and welcome membership and partner inquiries."
In addition to crafting revenue generating and cost saving deals on behalf of its member, the LMC provides programmatic advertising opportunities to members via a private exchange and private marketplace. Additionally, the LMC convenes thought leadership initiatives, meetings and conferences focused on macro-trends affecting the digital ecosystem. Most recently, the LMC forged a partnership with the Information Trust Exchange Governing Association to establish the first data privacy protocol for publishers.
About the Local Media Consortium
The Local Media Consortium delivers economic value through strategic partnerships on behalf of more than 80 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 2,700 outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Facebook, Monster and others. The aggregated LMC audience footprint spans 170 million unique monthly visitors and its member companies serve more than four billion pageviews to consumers. More information is available at www.localmediaconsortium.com.
Media Contacts:
Christina Gillham, 646-868-5174
cgillham@thatcherandco.com
Kristin Brocoff, 949-400-4899
kbrocoff@thatcherandco.com
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SOURCE Local Media Consortium
