Web Design Company, Lounge Lizard, Shares the 5 Must Have Automation Tools for Marketing

NEW YORK, April 15, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard is globally recognized as a top New York Digital Marketing Company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startups and established clients of all industries, making them the "best of breed since 1998."

Automation tools have become a necessity for successful online marketing campaigns. The ability to accomplish additional tasks in less time has never been more important in this age of information and connectivity. Customers expect more from businesses, and the simple fact is that if customers' expectations are not consistently met, they will take their business elsewhere. Today the New York Digital Marketing Firm, Lounge Lizard, shares the 5 Must-Have Automation Tools for Marketing.

    --  Social Media Management Tools - Social media is used by most marketers
        as consumers utilize on average between 3 and 8 social media networks,
        according to a Pew Research Center survey. In that regard, social media
        is both a blessing and a curse. It is highly beneficial to have multiple
        channels with which to connect to customers, but it is also difficult to
        effectively use multiple platforms. Targeting the right audience at the
        right time with content, responding to comments, being social, and
        expanding the reach on platforms takes time and a high degree of
        organization. That is exactly why there has been an influx of social
        media management tools; to fill a need in the marketplace. Content
        calendars, content sharing, scheduling, curation, and engagement
        monitoring can all be automated and simplified to a great degree by
        using tools such as Buffer, Sprout Social, Simply Measured, or
        Hootsuite.
    --  Email Marketing Tools - Email is still an extremely viable marketing
        tool. People tend to overlook this very effective and engaging technique
        which reduces the competition for the smart brands that do use it! Email
        marketing can be very labor intensive for brands that send multiple
        emails and newsletters each month, especially when factoring in the
        level of personalization which customers have begun to expect. Tools
        such as MailChimp or Constant contact provide a robust stable of options
        to allow emails to be sent efficiently to specifically targeted groups,
        along with analytical report generation and personalization.
    --  Inbound Marketing Tools - Inbound marketing has a surprising amount of
        work required to be effective, much of which benefits from automation.
        SEO, linking building, keyword research for content creation, and even
        buying ads can be streamlined by using all-in-one software that helps
        create a cohesive strategy while automating and optimizing processes.
        HubSpot is one of the most-used tool suites on the market but there are
        other options such as Drip, Infusionsoft, or Pardot.
    --  Content Advancement Tools - In some ways, creating content is the easy
        part; it is getting it in front of the right people at the time which
        has become more of a challenge. It wasn't always this way, but with the
        sheer number of businesses online creating content, users are often
        overwhelmed by options. Therefore, getting content to a consumer when
        they are going to engage with it is so valuable. While tools in this
        niche share similarity with social media tools, the focus is placed on
        promoting content on non-social platforms. These tools allow for
        scheduling and uploading of content along with content and keyword
        analysis to better understand what people are looking for and even what
        the competition is doing. Some of the best social media management tools
        are Sprout Social and Hootsuite.
    --  Analytic Tools - Analytics in business should be compared to air for
        mammals; essential. Businesses operating without analytics to provide
        information in real-time for better decision making better hope their
        horseshoes don't run out of luck because those decisions need to be spot
        on to stay ahead of the competition. Analysis tools can help track
        campaigns by focusing on performance indicators and metrics to provide a
        ton of useful information about engagement, conversion rate, ROI, and so
        much more. Customer needs and behaviors change faster than ever and
        using analytics helps recognize those changes allowing a business to
        adapt and evolve in real-time. HubSpot, Pardot, Marketo, and Looker all
        offer highly rated software that will meet most any businesses
        analytical needs.

Lounge Lizard New York Web Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com

SOURCE Lounge Lizard Inc.