Orange Partners with Kirusa to launch Orange Célébrité in Niger
NIAMEY, Niger, Aug. 27, 2019 /PRNewswire-PRWeb/ -- Kirusa, a global leader in messaging and voice solutions over data networks, in partnership with Orange Niger, a subsidiary of the Orange Group and a leading telecom operator in Niger, today announced the launch of Orange Célébrité in Niger. An exclusive celebrity-fan engagement service, Orange Célébrité brings celebrities and fans together, intensifying and deepening celebrity-fan interactions by leveraging the power of voice.
Orange Célébrité, running on the Kirusa Channels platform from Kirusa, enables celebrities to share their special moments, tips, motivational messages and updates with their fans in their own voice and through videos every day. The celebrity updates are delivered instantly to the mobile phones of subscribing fans of the mobile operator, who can listen, like and respond to these messages. Orange Célébrité is available to smartphone and non-smartphone users.
With the launch of this service, Orange Niger subscribers can receive updates from a diverse set of Nigerien music artists like FILO, MDM, Bambino, Don Julios and Abel Zamani. Each celebrity has their own channel which their fans can subscribe to, for 50 XOF per day. Subscribing fans also get opportunities to meet their favorite celebrity over dinner, during their shows, enjoy backstage access as well as participate in contest and games sponsored by the celebrities.
Sharing his enthusiasm, music celebrity Filo said, "I'm excited to be on the Orange Célébrité platform, a fantastic medium to connect with fans. The platform provides an opportunity for celebrities like me to strengthen the bond with fans by sharing content that is personal and exclusive."
"We are delighted to announce the launch of Orange Célébrité in Niger. It is an example of how we continually seek to offer innovative services to our subscribers. We are glad to partner with Kirusa for building and innovating the unique Orange Célébrité service," said Boubacar Diadié Mahamane Sani, VAS Product and Project Manager, Orange Niger.
On a similar note, Barinderpal Singh Mumick, VP, Operations at Kirusa said, "After the success of Orange Célébrité in several African markets, we are thrilled to work with Orange to launch the service in Niger. The Orange Célébrité service will deliver immense value to Orange subscribers in Niger who have a strong penchant to connect with the celebrities of their dreams."
Orange Célébrité service is currently available to Orange subscribers in Ivory Coast, Senegal, Burkina Faso, DRC, Cameroon and Madagascar. More than 1.5 million people are engaging with celebrities via the Orange Célébrité service.
About Orange
Orange is one of the world's leading telecommunications operators with sales of 41 billion euros in 2018 and 148,000 employees worldwide at 30 June 2019, including 89,000 employees in France. The Group has a total customer base of 266 million customers worldwide at 30 June 2018, including 207 million mobile customers and 20 million fixed broadband customers. The Group is present in 27 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan "Essentials2020" which places customer experience at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks.
Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN). For more information on the internet and on your mobile:
http://www.orange.com, http://www.orange-business.com or to follow us on Twitter: @orangegrouppr and @orange.
About Kirusa
Kirusa is reimagining messaging and voice in the data era. Embracing the paradigm shift in enterprise messaging, we are helping enterprises plan and implement IP messaging strategies that create exciting possibilities for customer engagement. Kirusa's technology and connectivity to OTT messaging platforms and RCS providers and carriers, including Google, enables enterprises to build and deploy chatbots. Enterprises can use these chatbots to have conversations with their audience with rich media, natural language processing, and machine learning, over OTT messaging apps, and the built-in Android messages app using RCS. Our solutions include Kirusa Konnect(TM), an omnichannel Communications Platform as a Service (CPaaS) for enterprises that helps bolster brand-customer engagement with chatbots, IP messaging, SMS and voice; InstaVoice®, a unique call completion solution that provides visual voicemail, missed calls, availability and ring, and helps mobile carriers monetize missed calls in their networks; InstaVoice ReachMe, a smartphone app using voice over data to provide inexpensive voice roaming and virtual numbers; and Kirusa Channels, a platform that allows fans to connect with their favorite celebrities. Thousands of enterprises and over a hundred million users benefit from our solutions. We have partnerships with over fifty mobile carriers. Kirusa's solutions are built on its patented technology and highly reliable, scalable multimodal and cloud platforms, which manage over 3 billion transactions and over 100 million active users every month. Headquartered in New Jersey and led by an experienced team of mobile technologists, Kirusa has offices in three continents. For more information, visit http://www.kirusa.com.
SOURCE Kirusa
