Tatari Celebrates Three Years of Leading TV Advertising
SAN FRANCISCO, September 5, 2019 /PRNewswire-PRWeb/ -- Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and connected TV, today proudly celebrates its three year anniversary with milestones and success metrics. In the company's three years of existence, Tatari now proudly works with over 70 clients like Roman, Turo, Headspace, MVMT, Daily Harvest, Poshmark, Mrs. Fields, and Gravity Blanket. Tatari works with almost half of the IAB's "250 Direct Brands to Watch" list that are currently on TV, as well as many established brands. Tatari's accelerated growth is also demonstrated by the volume of streaming media dollars that have flowed through its platform (ten-folding year-over-year), with many advertisers investing in TV for the first time. Additionally, Tatari has grown to more than 50 full-time employees across four offices: San Francisco, Santa Monica, Toronto, and New York.
Tatari buys and measures TV advertising and helps companies optimize their campaigns. The company's dashboard includes a variety of metrics, most of them made available near real-time: CPM, CPV (cost per visitor), CPI (cost per install), CPA (cost per acquisition), response rate, brand amplifier, conversion rate, and many more. Tatari works directly with networks and broadcasters to buy TV spots. The company's purchasing capabilities, and the ability to measure each include cable, broadcast, syndicated shows, satellite, over-the-top (OTT), video-on-demand (VOD), and Connected TV.
Through the intelligent application of data science, Tatari is building the future of TV advertising, creating a smart, transparent, insightful media platform for the modern marketer. The company combines technology with a managed service, partnering with clients every step of the way from getting their campaign launched, to testing creative, and finding their audiences at scale- ultimately making TV advertising feel like digital and providing a clear way forward.
"While Tatari's growth is a significant milestone, our product and services have also continued to lead the industry in creating a true data-driven approach to TV advertising," said Philip Inghelbrect, Co-Founder & CEO of Tatari. "As we celebrate our third anniversary, the number 3 is also significant because we like to think of our story written as a trilogy with our first book being about solving measurement for both linear and streaming TV, first and foremost by focusing on incrementality. Our second story is being written as we speak, and our clients are starting to see the early beginnings or 'chapters' that will give them further control and autonomy over their campaign, all whilst carefully managed and guided by our fast-growing client services team."
Inghelbrecht continued, "Underpinning all of this lives a robust and continuously growing media-buying platform that helps advertisers price, and transact, TV inventory across linear and streaming, whether remnant or brand. We look forward to helping current and future clients with their advertising across linear and streaming TV."
SOURCE Tatari
