Oct 31, 2019   SOURCE: PR NewsWire

Internet Marketing Company, fishbat, Discusses 5 Benefits Of Marketing Through Snapchat

NEW YORK, Oct. 31, 2019 /PRNewswire/ -- With roughly 186 million daily users amassed since its release in 2011, Snapchat stands as one of the premier content sharing apps. In terms of business, it can prove to be one of the best advertising tools as well. Internet marketing company, fishbat, discusses 5 benefits of marketing through Snapchat.

    1. Immediate awareness. One of the defining features of Snapchat, for
       marketing purposes or otherwise, is its immediacy. With content able to
       be shared with followers in an instant, they will be kept in the loop in
       real time. Though Snaps are temporary, followers are unlikely to miss
       them. This immediacy goes a long way in not only establishing a business
       on the platform but ensuring a long-lasting impression. For the sake of
       content that moves at a fast pace, Snapchat stands out.
    2. Engaged audiences. Another reason to market through Snapchat is the fact
       that audiences are engaged on the app in question. Whenever they're sent
       new Snaps from friends or companies, they'll want to open them to see
       what's new. This provides a level of engagement that businesses may not
       see on other platforms. For companies that haven't yet experimented with
       Snapchat, this should be reason enough to do so.
    3. Immeasurable interactivity. It's all but encouraged that users exercise
       creativity on Snapchat, which makes it stand out among other marketing
       tools. With countless filters, emojis, and other aesthetic options,
       photos and videos captured via Snapchat can be made more creative. This
       further engages audiences, which results in them interacting with
       Snapchat updates. No matter how silly a filter or music clip may seem, it
       can make all the difference when marketing through Snapchat.
    4. Quantifiable insights. Snapchat provides the option to review progress
       made on the platform. Snapchat Insights is a feature that allows users to
       track the progress made on their stories, ranging from the number of
       views it has generated to the days of the week when activity was highest.
       For marketers that are focused on data and would like to know how
       Snapchat is helping them, the information is easily accessible.
    5. Personalized marketing. Snapchat has the benefit of being a more
       personalized platform, largely due to the reputation the app has built
       for itself. It's not regarded by the general public as buttoned-up, but
       rather a laidback entity, which allows for personalized marketing. With
       Snapchat, businesses can show who they are beyond the work they do. This
       can create a sense of trust between both parties, which only heightens
       the marketing value Snapchat offers.

About fishbat: fishbat is a full-service digital marketing agency that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

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SOURCE fishbat