SINA Reports Fourth Quarter and Fiscal Year 2019 Unaudited Financial Results

BEIJING, Feb. 26, 2020 /PRNewswire/ -- SINA Corporation (the "Company" or "SINA") (NASDAQ: SINA), a leading online media company serving China and the global Chinese communities, today announced its unaudited financial results for the fourth quarter and the fiscal year ended December 31, 2019.

Fourth Quarter 2019 Highlights

    --  Net revenues increased 4% year-over-year to $593.3 million. Non-GAAP net
        revenues increased 4% year-over-year to $590.7 million, representing an
        increase of 5% on a constant currency basis( [1]).
    --  Advertising revenues decreased 5% year-over-year to $460.9 million.
    --  Non-advertising revenues increased 49% year-over-year to $132.5 million.
        Non-GAAP non-advertising revenues increased 51% year-over-year to $129.8
        million.
    --  Net loss attributable to SINA was $175.4 million, or $2.53 for diluted
        net loss per share attributable to SINA's ordinary shareholders.
        Non-GAAP net income attributable to SINA was $82.7 million, or $1.17 for
        non-GAAP diluted net income per share attributable to SINA's ordinary
        shareholders.

Fiscal Year 2019 Highlights

    --  Net revenues increased 3% year-over-year to $2.16 billion. Non-GAAP net
        revenues increased 3% year-over-year to $2.15 billion, representing an
        increase of 7% on a constant currency basis ([2]).
    --  Advertising revenues decreased 3% year-over-year to $1.74 billion.
    --  Non-advertising revenues increased 31% year-over-year to $419.3 million.
        Non-GAAP non-advertising revenues increased 32% year-over-year to $408.9
        million.
    --  Net loss attributable to SINA was $70.5 million, or $1.03 for diluted
        net loss per share attributable to SINA's ordinary shareholders.
        Non-GAAP net income attributable to SINA was $232.6 million, or $3.26
        for non-GAAP diluted net income per share attributable to SINA's
        ordinary shareholders.

                        [1] On a constant currency (non-GAAP) basis,
                         we assume that the exchange rate in the fourth
                         quarter of 2019 had been the same as it was in
                         the fourth quarter of 2018, or
                         RMB6.94=US$1.00.


                        [2] On a constant currency (non-GAAP) basis,
                         we assume that the exchange rate for fiscal
                         year 2019 had been the same as it was for
                         fiscal year 2018, or RMB6.62=US$1.00.

Fourth Quarter 2019 Financial Results

For the fourth quarter of 2019, SINA reported net revenues of $593.3 million, an increase of 4% compared to $573.0 million for the same period last year. Non-GAAP net revenues for the fourth quarter of 2019 were $590.7 million, an increase of 4% compared to $570.4 million for the same period last year.

Advertising revenues for the fourth quarter of 2019 were $460.9 million, a decrease of 5% compared to $484.3 million for the same period last year, primarily due to decreases in Weibo and portal advertising revenues as well as negative currency translation impact.

Non-advertising revenues for the fourth quarter of 2019 were $132.5 million, an increase of 49% compared to $88.7 million for the same period last year. Non-GAAP non-advertising revenues for the fourth quarter of 2019 were $129.8 million, an increase of 51% compared to $86.1 million for the same period last year. The year-over-year growth in non-advertising revenues was mainly attributable to increased revenues generated from SINA fin-tech businesses.

Gross margin for the fourth quarter of 2019 was 77%, compared to 79% for the same period last year. Advertising gross margin for the fourth quarter of 2019 was 81%, compared to 82% for the same period last year. Non-advertising gross margin for the fourth quarter of 2019 was 64%, up from 57% for the same period last year, benefiting from better gross margin profile of SINA fin-tech businesses.

Operating expenses for the fourth quarter of 2019 totaled $438.4 million, compared to $319.9 million for the same period last year, mainly attributable to a one-time litigation reserve of approximately $125.8 million recorded in relation to an arbitration ruling announced by Company on December 27, 2019, which is excluded under non-GAAP measures. Non-GAAP operating expenses for the fourth quarter of 2019 totaled $282.8 million, compared to $288.6 million for the same period last year.

Income from operations for the fourth quarter of 2019 was $18.7 million, compared to $130.1 million for the same period last year, mainly due to impact of the aforementioned one-time litigation reserve. Operating margin was 3%, compared to 23% for the same period last year. Non-GAAP income from operations for the fourth quarter of 2019 was $174.9 million, an increase of 10% compared to $159.6 million for the same period last year. Non-GAAP operating margin was 30%, compared to 28% for the same period last year.

Non-operating loss for the fourth quarter of 2019 was $208.4 million, compared to non-operating loss of $12.6 million for the same period last year. Non-operating loss for the fourth quarter of 2019 mainly included (i) a $177.8 million impairment on the Company's investment in Yixia Tech Co., Ltd., which is excluded under non-GAAP measures; (ii) a $19.2 million net loss from fair value changes of investments, which is excluded under non-GAAP measures; (iii) a $10.4 million net earnings from equity method investments, which is reported one quarter in arrears; (iv) a $15.3 million net interest and other income.

Income tax expenses for the fourth quarter of 2019 were $6.6 million, compared to $14.3 million for the same period last year, largely attributable to increase in tax deduction based on preferential tax policy upon approval from relevant authorities.

Net loss attributable to SINA's ordinary shareholders for the fourth quarter of 2019 was $175.4 million, compared to a net income attributable to SINA's ordinary shareholders of $16.4 million for the same period last year. Diluted net loss per share attributable to SINA's ordinary shareholders for the fourth quarter of 2019 was $2.53, compared to a diluted net income per share attributable to SINA's ordinary shareholders of $0.22 for the same period last year. Non-GAAP net income attributable to SINA's ordinary shareholders for the fourth quarter of 2019 was $82.7 million, compared to $57.7 million for the same period last year. Non-GAAP diluted net income per share attributable to SINA's ordinary shareholders for the fourth quarter of 2019 was $1.17, compared to $0.80 for the same period last year.

As of December 31, 2019, SINA's cash, cash equivalents and short-term investments totaled $2.9 billion, compared to $2.3 billion as of December 31, 2018, mainly due to net proceeds received from Weibo's senior notes offering and offset by continued investment activities. For the fourth quarter of 2019, net cash provided by operating activities was $301.7 million, capital expenditures totaled $8.5 million, and depreciation and amortization expenses amounted to $11.0 million.

Fiscal Year 2019 Financial Results

For fiscal year 2019, SINA reported net revenues of $2.16 billion, an increase of 3% compared to $2.11 billion in 2018. Non-GAAP net revenues for 2019 were $2.15 billion, an increase of 3% compared to $2.10 billion in 2018.

Advertising revenues in 2019 were $1.74 billion, a decrease of 3% compared to $1.79 billion in 2018, primarily due to a decline in portal advertising revenues and negative currency translation impact.

Non-advertising revenues in 2019 were $419.3 million, an increase of 31% compared to $319.0 million in 2018. Non-GAAP non-advertising revenues in 2019 were $408.9 million, an increase of 32% compared to $308.6 million in 2018, benefiting from increased revenues generated from SINA fin-tech businesses and incremental revenues derived from Weibo's live streaming business acquired in the fourth quarter of 2018.

Gross margin in 2019 was 77%, compared to 79% in 2018. Advertising gross margin in 2019 was 81%, flat year over year. Non-advertising gross margin in 2019 was 63%, compared to 65% in 2018.

Operating expenses in 2019 totaled $1.30 billion, compared to $1.19 billion in 2018. Non-GAAP operating expenses in 2019 totaled $1.06 billion, compared to $1.07 billion in 2018.

Income from operations in 2019 was $370.3 million, compared to $467.0 million in 2018, mainly due to impact of the aforementioned one-time litigation reserve. Operating margin was 17%, compared to 22% in 2018. Non-GAAP income from operations in 2019 was $611.9 million, compared to $581.5 million in 2018. Non-GAAP operating margin was 28%, flat year over year.

Non-operating loss in 2019 was $115.1 million, compared to a non-operating income of $88.5 million in 2018. Non-operating loss in 2019 mainly included (i) a $165.3 million net gain from fair value changes on investments, which is excluded under non-GAAP measures; (ii) a $342.0 million impairment on the Company's certain investments, mainly including a $177.8 million impairment on the Company's investment in Yixia Tech Co., Ltd., which is excluded under non-GAAP measures; and (iii) a $64.1 million net interest and other income.

Income tax expenses in 2019 were $146.5 million, compared to $129.1 million in 2018, largely attributable to the deferred tax charges recognized from the fair value changes of investments and offset by increase in tax deduction based on preferential tax policy upon approval from relevant authorities. Non-GAAP income tax expenses in 2019 were $97.4 million, compared to $91.0 million in 2018.

Net loss attributable to SINA's ordinary shareholders in 2019 was $70.5 million, compared to a net income attributable to SINA's ordinary shareholders of $125.6 million in 2018. Diluted net loss per share attributable to SINA's ordinary shareholders in 2019 was $1.03, compared to a diluted net income per share attributable to SINA's ordinary shareholders of $1.70 in 2018. Non-GAAP net income attributable to SINA's ordinary shareholders in 2019 was $232.6 million, compared to $227.1 million in 2018. Non-GAAP diluted net income per share attributable to SINA's ordinary shareholders in 2019 was $3.26, compared to $3.07 in 2018.

For the fiscal year of 2019, net cash provided by operating activities was $744.0 million, capital expenditures totaled $29.5 million, and depreciation and amortization expenses amounted to $44.6 million.

Non-GAAP Measures

This release contains the following non-GAAP financial measures: non-GAAP net revenues, non-GAAP advertising revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin, non-GAAP operating expenses, non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income attributable to SINA's ordinary shareholders and non-GAAP diluted net income per share. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with U.S. GAAP. The Company's non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures.

The Company's non-GAAP financial measures exclude recognition of deferred revenues related to the license granted to Leju, stock-based compensation, amortization of intangible assets, goodwill and acquired intangibles impairment, litigation reserve for arbitration, adjustment for non-GAAP to GAAP reconciling items on the share of equity method investments (net of share of amortization of intangibles not on their books), gain (loss) on sale of investment, deemed disposal, fair value changes and impairment on investment, adjustment for non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests, amortization of convertible debt and senior notes issuance cost, and income tax effects of above non-GAAP to GAAP reconciling items. The Company's management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company's ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner, and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gain (loss) and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations. They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company's financial results prepared in accordance with U.S. GAAP. Reconciliations of the Company's non-GAAP measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

Conference Call

SINA will host a conference call from 7:10 a.m. - 7:40 a.m. Eastern Time on February 26, 2020 (or 8:10 p.m. - 8:40 p.m. Beijing Time on February 26, 2020) to present an overview of the Company's financial performance and business operations. A live webcast of the call will be available through the Company's corporate website at http://ir.sina.com. The conference call can be accessed as follows:



              US:                                     +1 845 675 0437



              Hong Kong:                               +852 3018 6771



              Mainland China:                 
              400 620 8038



              International:                 
              +65 6713 5090


               Passcode for all regions:                       6968115

A replay of the conference call will be available through morning Eastern Time March 5, 2020. The dial-in number is +61 2 8199 0299. The passcode for the replay is 6968115.

About SINA

SINA is a leading online media company serving China and the global Chinese communities. Its digital media network of SINA.com (portal), SINA mobile (mobile portal and mobile apps) and Weibo (social media) enables internet users to access professional media and user generated content in multi-media formats from personal computers and mobile devices and share their interests with friends and acquaintances.

SINA.com offers distinct and targeted professional content on each of its region-specific websites and a full range of complementary offerings. SINA mobile provides news information, professional and entertainment content customized for mobile users through mobile applications and mobile portal site SINA.cn.

Weibo is a leading social media platform for people to create, distribute and discover content. Based on an open platform architecture, Weibo provides unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world.

Through these properties and other product lines, SINA offer an array of online media and social media services to its users to create a rich canvas for businesses and advertisers to effectively connect and engage with their targeted audiences.

Safe Harbor Statement

This press release contains forward-looking statements that relate to, among other things, SINA's expected financial performance and SINA's strategic and operational plans (as described, without limitation, in quotations from management in this press release). SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to failure to meet internal or external expectations of future performance given the rapidly evolving markets; condition of the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on online advertising sales and value-added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and fin-tech products; failure to enter and develop the small and medium enterprise market by the Company or through cooperation with other parties, such as Alibaba; failure to successfully integrate acquired businesses; risks associated with the Company's investments, including adverse impacts on our financial results from equity pick-up, fair value changes and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA's 2018 annual reports on Form 20-F and other filings with the Securities and Exchange Commission.

Contact:

Investor Relations
SINA Corporation
Phone: +86 10 5898 3336
Email: ir@staff.sina.com.cn


                                                                                                                                                                                                            
            
                SINA CORPORATION


                                                                                                                                                                                         
              
             UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS


                                                                                                                                                                                            
              
             (U.S. Dollars in thousands, except per share data)




                                                                                                                                                                                 
     
     Three months ended                                                                  
      
     Year ended



                                                                                                                                                                                 
     
     December 31,                          
              
                September 30,                         
     
     December 31,



                                                                                                                                                                                                     2019                                                            2018                                       2019           2019            2018




           
                Net revenues:



           
                    Advertising                                                                                                                                                         $460,864                                                        $484,307                                   $461,095     $1,743,617      $1,789,285



           
                    Non-advertising                                                                                                                                                      132,450                                                          88,707                                    100,353        419,338         319,042



                                                                                                                                                                                                  593,314                                                         573,014                                    561,448      2,162,955       2,108,327




           
                Cost of revenues(1):



           
                    Advertising                                                                                                                                                           88,121                                                          85,048                                     80,297        338,386         341,153



           
                    Non-advertising                                                                                                                                                       48,121                                                          37,997                                     37,055        155,042         110,887



                                                                                                                                                                                                  136,242                                                         123,045                                    117,352        493,428         452,040




           
                Gross profit                                                                                                                                                             457,072                                                         449,969                                    444,096      1,669,527       1,656,287






           
                Operating expenses:



           
                    Sales and marketing (1)                                                                                                                                              165,367                                                         191,208                                    169,423        627,989         699,962



           
                    Product development (1)                                                                                                                                               95,638                                                          85,383                                     91,150        372,818         345,942



           
                    General and administrative (1)                                                                                                                                       177,411                                                          30,633                                     44,854        298,441         120,184



           
                    Goodwill and acquired intangibles impairment                                                                                                                               -                                                         12,691                                                                  23,245

                                                                                                                                                                                                                                                                                                                                            ---

                                                                                                                                                                                                  438,416                                                         319,915                                    305,427      1,299,248       1,189,333




           
                Income from operations                                                                                                                                                    18,656                                                         130,054                                    138,669        370,279         466,954






           
                Non-operating income (loss):



           
                   Earning (loss) from equity method investments, net                                                                                                                     10,353                                                         (4,731)                                     1,608             24           1,120



           
                   Gain (loss) on sale of investments, fair value changes and impairment                                                                                               (234,106)                                                       (22,960)                                  (25,549)     (179,164)         17,981
      on investments, net



           
                   Interest and other income, net                                                                                                                                         15,312                                                          15,090                                     19,895         64,053          69,355



                                                                                                                                                                                                (208,441)                                                       (12,601)                                   (4,046)     (115,087)         88,456





           
                Income (loss) before income taxes                                                                                                                                      (189,785)                                                        117,453                                    134,623        255,192         555,410



           
                 Income tax expenses                                                                                                                                                     (6,580)                                                       (14,347)                                  (27,930)     (146,465)      (129,084)






           
                Net income (loss)                                                                                                                                                      (196,365)                                                        103,106                                    106,693        108,727         426,326



           
                   Less: Net income (loss) attributable to non-controlling interests                                                                                                    (20,919)                                                         86,729                                     86,296        179,269         300,764






           
                Net income (loss) attributable to SINA's ordinary shareholders                                                                                                        $(175,446)                                                        $16,377                                    $20,397      $(70,542)       $125,562

                                                                                                                                                                                                                                                                                                                                            ===






           
                Basic net income (loss) per share                                                                                                                                        $(2.53)                                                          $0.24                                      $0.29        $(1.01)          $1.79

                                                                                                                                                                                                                                                                                                                                            ===


           
                Diluted net income (loss) per share (2)                                                                                                                                  $(2.53)                                                          $0.22                                      $0.28        $(1.03)          $1.70

                                                                                                                                                                                                                                                                                                                                            ===




           
                Shares used in computing basic net income (loss) per share                                                                                                                69,449                                                          69,235                                     69,936         69,640          70,296





           
                Shares used in computing diluted net income (loss) per share                                                                                                              69,449                                                          69,666                                     70,019         69,640          72,375









           
                (1)Stock-based compensation in each category:


                          
              Cost of revenues                                                                                                                                                $3,255                                                            $922                                     $3,448        $11,859         $10,128


                          
              Sales and marketing                                                                                                                                              6,422                                                           3,174                                      6,426         24,499          21,942


                          
              Product development                                                                                                                                             10,267                                                           4,403                                     10,655         38,991          30,830


                          
              General and administrative                                                                                                                                      12,002                                                           8,834                                     12,342         46,522          32,169





           
                (2)Net income (loss) attributable to SINA's ordinary shareholders is adjusted for diluted shares issued by our subsidiary and equity method investments.


                                                                                                             
              
                SINA CORPORATION


                                                                                              
              
                UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS


                                                                                                        
              
                (U.S. Dollars in thousands)




                                                                                                                                                              
           
     December 31,            
     
     December 31,


                                                                                                                                                                                           2019                        2018



                                                       
              
                Assets


     
              
                Current assets:


     
              
                Cash and cash equivalents                                                                                                                               $1,951,886                  $1,545,800


     
              
                Short-term investments                                                                                                                                     951,953                     799,534


     
              
                Restricted cash                                                                                                                                            184,143                      97,032


     
              
                Accounts receivable, net                                                                                                                                   601,876                     527,897


     
              
                Financing receivables, net (1)                                                                                                                             226,098


     
              
                Prepaid expenses and other current assets                                                                                                                  695,888                     362,435



     
              
                      Subtotal                                                                                                                                           4,611,844                   3,332,698





                             Property and equipment, net                                                                                                                                253,179                     262,846


                             Operating lease right-of-use assets, net (2)                                                                                                                24,872                           -


                             Goodwill and intangible assets, net                                                                                                                        307,300                     319,575


     
              
                Long-term investments                                                                                                                                    2,200,548                   1,889,843


     
              
                Other assets                                                                                                                                                71,085                      81,127



     
              
                Total assets                                                                                                                                            $7,468,828                  $5,886,089





                                        
              
                Liabilities and Shareholders' Equity


     
              
                Current liabilities:


     
              
                Accounts payable                                                                                                                                          $170,647                    $172,562


     
              
                Amount due to customers                                                                                                                                    121,558                      97,032


     
              
                Accrued expenses and other current liabilities                                                                                                             886,713                     540,807


     
              
                Short-term bank loan                                                                                                                                        81,649                      78,229


     
              
                Deferred revenues                                                                                                                                          143,073                     139,306


     
              
                Short-term operating lease liabilities (2)                                                                                                                  12,151


     
              
                Short-term funding debts  (1)                                                                                                                              173,821


     
              
                Income taxes payable                                                                                                                                       129,591                     115,725


     
              
                     Subtotal                                                                                                                                            1,719,203                   1,143,661





     
              
                Convertible debt                                                                                                                                           888,266                     884,123


     
              
                Senior notes                                                                                                                                               793,985                           -


     
              
                Long-term funding debts(1)                                                                                                                                  22,260                           -


                             Long-term deferred revenues                                                                                                                                 33,217                      43,652


                             Long-term operating lease liabilities(2)                                                                                                                    13,081                           -


                             Other long-term liabilities                                                                                                                                100,903                      51,781



     
              
                     Total liabilities                                                                                                                                   3,570,915                   2,123,217




     
              
                Shareholders' equity


     
              
                SINA shareholders' equity                                                                                                                                2,638,481                   2,717,791


     
              
                Non-controlling interests                                                                                                                                1,259,432                   1,045,081



     
              
                     Total shareholders' equity                                                                                                                          3,897,913                   3,762,872




                             Total liabilities and shareholders' equity                                                                                                              $7,468,828                  $5,886,089





                             (1)In 2019, the Company set up trusts, which were administered by third-party trust company to invest in
                              consumer loans to
      the individual borrowers recommended by the Company. The trusts are considered as variable interest
      entities under ASC 810.
      Accordingly, the financing receivables due from the borrowers and the loan payables to the third party
      investors of the trust
      units are recorded on the Company's consolidated balance sheet as financing receivables and funding debts,
      respectively.




                             (2)The Company adopted the new leasing guidance (ASU 2016-2) started from January 1, 2019, which requires
                              that a lessee
      recognize the assets and liabilities that arise from operating leases. The Company recognized a right-of-
      use asset and a liability
      relating to lease payments (the Lease Liability) in the statements of financial position for lease
      contracts having terms beyond
     12 months period.


                                                                                                
              
                SINA CORPORATION


                                                                                        
              
                UNAUDITED ADDITIONAL INFORMATION


                                                                                          
              
                (U.S. Dollars in thousands)




                                                                                         
              
                Three months ended                                                    
      
                Year ended

                                                                                                                                                                                              ---

                                                                               
              
                December 31,                            
              
                September 30,                   
              
       December 31,

                                                                                                                                                                                                                  ---

                                                                                              2019                                2018                                2019                         2019                                    2018

                                                                                                                                                                                                                                        ---




              
                Net revenues



              
                Portal:



              
                Advertising                                                    $56,466                             $67,377                             $50,105                     $216,440                                $290,215



              
                Fintech *                                                       77,759                              27,300                              50,365                      206,780                                 111,412

                                                                                                                                                                                                                                        ---


              
                 Subtotal                                                      134,225                              94,677                             100,470                      423,220                                 401,627





              
                Weibo:



              
                Advertising and marketing                                      405,921                             417,016                             412,489                    1,530,211                               1,499,180



              
                Weibo VAS                                                       62,227                              64,859                              55,264                      236,703                                 219,338

                                                                                                                                                                                                                                        ---


              
                     Subtotal                                                  468,148                             481,875                             467,753                    1,766,914                               1,718,518





              Elimination                                                                 (9,059)                            (3,538)                            (6,775)                    (27,179)                               (11,818)

                                                                                                                                                                                                                                        ---

                                                                                          $593,314                            $573,014                            $561,448                   $2,162,955                              $2,108,327






              
                Cost of revenues



              
                Portal:



              
                Advertising                                                    $20,404                             $29,180                             $22,996                      $90,071                                $117,600



              
                Fintech *                                                       32,808                              14,377                              26,161                       98,676                                  68,500

                                                                                                                                                                                                                                        ---


              
                 Subtotal                                                       53,212                              43,557                              49,157                      188,747                                 186,100





              
                Weibo                                                           90,566                              82,940                              73,471                      328,826                                 277,648





              Elimination                                                                 (7,536)                            (3,452)                            (5,276)                    (24,145)                               (11,708)

                                                                                                                                                                                                                                        ---

                                                                                          $136,242                            $123,045                            $117,352                     $493,428                                $452,040






              
                Gross margin



              
                
                        Portal                                        60%                                54%                                51%                         55%                                    54%



              
                
                        Weibo                                         81%                                83%                                84%                         81%                                    84%


                                                                                               77%                                79%                                79%                         77%                                    79%









              
                * Fintech includes SINA fin-tech and portal other businesses. For the fourth quarter of 2019, portal other revenue was $4.4 million, compared to $7.6 million
    for the same period last year. For the years ended December 31, 2019 and 2018, portal other revenue was $19.7 million and $37.2  million, respectively.


                                                                                                                                                                                                                                                                                                      
            
                SINA CORPORATION


                                                                                                                                                                                                                                                                                          
          
            UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS


                                                                                                                                                                                                                                                                                           
          
            (U.S. Dollars in thousands, except per share data)






                                                                                                                                                                                                                             
              
                Three months ended

                                                                                                                                                                                                                                                ---

                                                                                                                                                                          
              
                December 31, 2019                               
              
              December 31, 2018                                                   
              
             September 30, 2019



                                                                                                                                                                                                                                                                                               
            
              Non-GAAP                                                                                                   
        
          Non-GAAP                                                                          
        
          Non-GAAP


                                                                                                                                                                          
              
                Actual              
       
           Adjustments                                                  
            
              Results                            
            
               Actual         
     
     Adjustments                      
        
          Results               
     
     Actual          
     
     Adjustments                         
        
          Results






     
     Advertising revenues                                                                                                                                                                       $460,864                                                                                                                $460,864                                           $484,307                                                               $484,307            $461,095                                                                    $461,095



     
     Non-advertising revenues                                                                                                                                                                    132,450                                (2,609)                                 (a)                                      129,841                                             88,707                   (2,609)      (a)                              86,098             100,353                     (2,609)         (a)                              97,744




     
     Net revenues                                                                                                                                                                               $593,314                               $(2,609)                                                                         $590,705                                           $573,014                  $(2,609)                                     $570,405            $561,448                    $(2,609)                                        $558,839

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ===



                                                                                                                                                                                                                                          (2,609)                                 (a)                                                                                                                 (2,609)      (a)                                                                           (2,609)         (a)


                                                                                                                                                                                                                                            3,255                                  (b)                                                                                                                     922       (b)                                                                             3,448          (b)




     
     Gross profit                                                                                                                                                                               $457,072                                   $646                                                                          $457,718                                           $449,969                  $(1,687)                                     $448,282            $444,096                        $839                                         $444,935

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ===



                                                                                                                                                                                                                                         (28,691)                                 (b)                                                                                                                (16,411)      (b)


                                                                                                                                                                                                                                          (1,075)                                 (c)                                                                                                                 (2,177)      (c)                                                                          (29,423)         (b)


                                                                                                                                                                                                                                        (125,809)                                 (e)                                                                                                                (12,691)      (d)                                                                           (1,073)         (c)



     
     Operating expenses                                                                                                                                                                         $438,416                             $(155,575)                                                                         $282,841                                           $319,915                 $(31,279)                                     $288,636            $305,427                   $(30,496)                                        $274,931

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ===



                                                                                                                                                                                                                                          (2,609)                                 (a)                                                                                                                 (2,609)      (a)


                                                                                                                                                                                                                                           31,946                                  (b)                                                                                                                  17,333       (b)                                                                           (2,609)         (a)


                                                                                                                                                                                                                                            1,075                                  (c)                                                                                                                   2,177       (c)                                                                            32,871          (b)


                                                                                                                                                                                                                                          125,809                                  (e)                                                                                                                  12,691       (d)                                                                             1,073          (c)



     
     Income from operations                                                                                                                                                                      $18,656                               $156,221                                                                          $174,877                                           $130,054                   $29,592                                      $159,646            $138,669                     $31,335                                         $170,004

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ===



                                                                                                                                                                                                                                          (2,609)                                 (a)                                                                                                                 (2,609)      (a)


                                                                                                                                                                                                                                           31,946                                  (b)                                                                                                                  17,333       (b)                                                                           (2,609)        (a)


                                                                                                                                                                                                                                            1,075                                  (c)                                                                                                                   2,177       (c)                                                                            32,871          (b)


                                                                                                                                                                                                                                          125,809                                  (e)                                                                                                                  12,691       (d)                                                                             1,073          (c)


                                                                                                                                                                                                                                            1,669                                  (f)                                                                                                                   4,797       (f)                                                                             4,279          (f)


                                                                                                                                                                                                                                          234,106                                  (g)                                                                                                                  22,960       (g)                                                                            25,549         (g)


                                                                                                                                                                                                                                        (129,158)                                (h)                                                                                                                 (14,929)      (h)                                                                          (12,047)         (h)


                                                                                                                                                                                                                                            1,371                                  (i)                                                                                                                   1,035      (i)                                                                              1,360          (i)


                                                                                                                                                                                                                                          (6,032)                                 (j)                                                                                                                 (2,138)      (j)                                                                           (3,832)         (j)



     
     Net income (loss) attributable to SINA's ordinary shareholders                                                                                                                           $(175,446)                              $258,177                                                                           $82,731                                            $16,377                   $41,317                                       $57,694             $20,397                     $46,644                                          $67,041

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ===






     
     Diluted net income (loss) per share *                                                                                                                                                       $(2.53)                                                                                                                  $1.17                                              $0.22                                                                  $0.80               $0.28                                                                       $0.94

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ===




     
     Shares used in computing diluted net income (loss) per share                                                                                                                                 69,449                                     94                                 (k)                                        69,543                                             69,666                       960       (k)                              70,626              70,019                                                                      70,019







     
     Gross margin - advertising                                                                                                                                                                      81%                                    1%                                                                              82%                                               82%                       1%                                          83%                83%                                                                        83%




     
     Gross margin - non-advertising                                                                                                                                                                  64%                                   -1%                                                                              63%                                               57%                      -1%                                          56%                63%                        -1%                                             62%




     
     Operating margin                                                                                                                                                                                 3%                                   27%                                                                              30%                                               23%                       5%                                          28%                25%                         5%                                             30%





                                                                                                                                                                                                                    
       
       Year ended



                                                                                                                                                                          
              
                December 31, 2019                               
              
              December 31, 2018



                                                                                                                                                                                                                                                                                               
            
              Non-GAAP                                                                                                   
        
          Non-GAAP


                                                                                                                                                                          
              
                Actual              
       
           Adjustments                                                  
            
              Results                            
            
               Actual         
     
     Adjustments                      
        
          Results






     
     Advertising revenues                                                                                                                                                                     $1,743,617                                                                                                              $1,743,617                                         $1,789,285                                                             $1,789,285



     
     Non-advertising revenues                                                                                                                                                                    419,338                               (10,436)                                 (a)                                      408,902                                            319,042                  (10,436)      (a)                             308,606




     
     Net revenues                                                                                                                                                                             $2,162,955                              $(10,436)                                                                       $2,152,519                                         $2,108,327                 $(10,436)                                   $2,097,891





                                                                                                                                                                                                                                         (10,436)                                 (a)                                                                                                                (10,436)      (a)


                                                                                                                                                                                                                                           11,859                                  (b)                                                                                                                  10,128       (b)




     
     Gross profit                                                                                                                                                                             $1,669,527                                 $1,423                                                                        $1,670,950                                         $1,656,287                    $(308)                                   $1,655,979





                                                                                                                                                                                                                                        (110,012)                                 (b)                                                                                                                (84,941)      (b)


                                                                                                                                                                                                                                          (4,379)                                 (c)                                                                                                                 (6,689)      (c)


                                                                                                                                                                                                                                        (125,809)                                 (e)                                                                                                                (23,245)      (d)



     
     Operating expenses                                                                                                                                                                       $1,299,248                             $(240,200)                                                                       $1,059,048                                         $1,189,333                $(114,875)                                   $1,074,458





                                                                                                                                                                                                                                         (10,436)                                 (a)                                                                                                                (10,436)      (a)


                                                                                                                                                                                                                                          121,871                                  (b)                                                                                                                  95,069       (b)


                                                                                                                                                                                                                                            4,379                                  (c)                                                                                                                   6,689       (c)


                                                                                                                                                                                                                                          125,809                                  (e)                                                                                                                  23,245       (d)



     
     Income from operations                                                                                                                                                                     $370,279                               $241,623                                                                          $611,902                                           $466,954                  $114,567                                      $581,521





                                                                                                                                                                                                                                         (10,436)                                 (a)                                                                                                                (10,436)      (a)


                                                                                                                                                                                                                                          121,871                                  (b)                                                                                                                  95,069       (b)


                                                                                                                                                                                                                                            4,379                                  (c)                                                                                                                   6,689       (c)


                                                                                                                                                                                                                                          125,809                                 (e)                                                                                                                   23,245       (d)


                                                                                                                                                                                                                                           16,374                                 (f)                                                                                                                  (2,493)      (f)


                                                                                                                                                                                                                                          179,164                                  (g)                                                                                                                (17,981)      (g)


                                                                                                                                                                                                                                        (187,922)                                 (h)                                                                                                                (34,806)      (h)


                                                                                                                                                                                                                                            4,803                                  (i)                                                                                                                   4,140       (i)


                                                                                                                                                                                                                                           49,108                                  (j)                                                                                                                  38,109       (j)



     
     Net income (loss) attributable to SINA's ordinary shareholders                                                                                                                            $(70,542)                              $303,150                                                                          $232,608                                           $125,562                  $101,536                                      $227,098








     
     Diluted net income (loss) per share *                                                                                                                                                       $(1.03)                                                                                                                  $3.26                                              $1.70                                                                  $3.07






     
     Shares used in computing diluted net income (loss) per share                                                                                                                                 69,640                                    177                                  (k)                                       69,817                                             72,375                                                                 72,375







     
     Gross margin - advertising                                                                                                                                                                      81%                                                                                                                    81%                                               81%                                                                   81%




     
     Gross margin - non-advertising                                                                                                                                                                  63%                                   -1%                                                                              62%                                               65%                      -1%                                          64%




     
     Operating margin                                                                                                                                                                                17%                                   11%                                                                              28%                                               22%                       6%                                          28%






     
     (a)  To exclude the recognition of deferred revenue related to the license granted to Leju.



     
     (b)  To exclude stock-based compensation.



     
     (c)  To adjust amortization of intangible assets.



     
     (d) To exclude goodwill and acquired intangibles impairment.



     
     (e)  To exclude the one-time litigation reserve for arbitration of NAI.



     
     (f)  To exclude non-GAAP to GAAP reconciling items on the share of equity method investments, net of share of amortization of intangibles not on their books.



     
     (g)  To exclude (gain) loss on sale of investments, (gain) loss on deemed disposal, fair value changes and impairment on investments, net.



     
     (h)  To exclude non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests.



     
     (i)  To exclude the amortization of convertible debt and senior notes issuance cost.



     
     (j)  To exclude the provision (benefit) for income tax related to item (c), (d) and (g). Other non-GAAP to GAAP reconciling items have no income tax effect.**



     
     (k)  To adjust the number of shares for dilution resulted from convertible debt and unvested equity granted.




      *       
              Net income (loss) attributable to SINA's ordinary shareholders is adjusted for diluted shares issued by our subsidiary and equity method investments.


        **    
              The Company considered the tax implication arising from the reconciliation items, and those items recorded in entities in tax free jurisdictions were without relevant tax
              implications. For impairment on investments, valuation allowances were made for those differences the Company does not expect they can be realized in the foreseeable
              future.





     
     UNAUDITED RECONCILIATION OF SINA'S SHARE OF EQUITY INVESTMENTS' NON-GAAP TO GAAP RESULTS*




                                                                                                                                                                                                                             
              
                Three months ended

                                                                                                                                                                                                                                                ---

                                                                                                                                                                          
              
                December 31, 2019                               
              
              December 31, 2018                                                   
              
             September 30, 2019



                                                                                                                                                                          
              
                Actual              
       
           Adjustments                                                
          
              Non-GAAP Results                       
            
               Actual         
     
     Adjustments                   
        
        Non-GAAP Results           
     
     Actual          
     
     Adjustments                      
        
        Non-GAAP Results





              
              
                To exclude stock-based compensation                                                                                                                                                                      $410                                                                                                                                                         $350                                                                                        $259


              
              
                To exclude amortization of intangible assets resulting


              
              
                  from business acquisitions                                                                                                                                                                            1,046                                                                                                                                                        1,062                                                                                       1,048


              
              
                To exclude loss on disposal and impairment on investments, net                                                                                                                                          1,094                                                                                                                                                                                                                                                     815


              
              
                To exclude (gain) loss resulting from the fair value changes in


              
              
                  investments, net                                                                                                                                                                                      (205)                                                                                                                                                       4,062                                                                                       2,837


              
              
                To exclude tax impacts related to amortization of intangible assets                                                                                                                                     (245)                                                                                                                                                       (248)                                                                                      (245)


              
              
                Earning (loss) from equity method investments, net                                                                                                               $9,922                                 $2,100                                                                           $12,022                                           $(5,160)                   $5,226                                           $66              $1,173                      $4,714                                           $5,887


              
              
                Share of amortization of equity investments' intangibles


              
              
                  not on their books                                                                                                                                                369                                  (369)                                                                                                                                367                     (367)                                                             375                       (375)


              
              
                Share of tax impacts related to amortization of


              
              
                  equity investments' intangibles not on their books                                                                                                                 62                                   (62)                                                                                                                                 62                      (62)                                                              60                        (60)


                                                                                                                                                                                                    $10,353                                 $1,669                                                                           $12,022                                           $(4,731)                   $4,797                                           $66              $1,608                      $4,279                                           $5,887







                                                                                                                                                                                                                    
       
       Year ended



                                                                                                                                                                          
              
                December 31, 2019                               
              
              December 31, 2018



                                                                                                                                                                                                                                                                                               
            
              Non-GAAP                                                                                                   
        
          Non-GAAP


                                                                                                                                                                          
              
                Actual              
       
           Adjustments                                                  
            
              Results                            
            
               Actual         
     
     Adjustments                      
        
          Results





              
              
                To exclude stock-based compensation                                                                                                                                                                    $1,134                                                                                                                                                       $2,441


              
              
                To exclude amortization of intangible assets resulting


              
              
                  from business acquisitions                                                                                                                                                                            4,204                                                                                                                                                        4,379


              
              
                To exclude loss on disposal and impairment on investments, net                                                                                                                                          8,712                                                                                                                                                        2,989


              
              
                To exclude (gain) loss resulting from the fair value changes in


              
              
                  investments, net                                                                                                                                                                                      5,022                                                                                                                                                      (9,777)


              
              
                To exclude tax impacts related to amortization of intangible assets                                                                                                                                     (982)                                                                                                                                                       (942)


              
              
                Earning (loss) from equity method investments, net                                                                                                             $(1,692)                               $18,090                                                                           $16,398                                             $(463)                   $(910)                                     $(1,373)


              
              
                Share of amortization of equity investments' intangibles


              
              
                  not on their books                                                                                                                                              1,467                                (1,467)                                                                                                                              1,306                   (1,306)


              
              
                Share of tax impacts related to amortization of


              
              
                  equity investments' intangibles not on their books                                                                                                                249                                  (249)                                                                                                                                277                     (277)


                                                                                                                                                                                                        $24                                $16,374                                                                           $16,398                                             $1,120                  $(2,493)                                     $(1,373)







                                      * Earning (loss) from equity method investments is recorded one quarter in
                                       arrears.

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SOURCE SINA Corporation