Asia-Pacific Pay-TV and OTT Video Market Insights 2019-2024 - Rapid Growth in IPTV at the Expense of Cable Will Continue Due to Major FTTH/P Network Expansions in the Region

DUBLIN, April 17, 2020 /PRNewswire/ -- The "Pay-TV & OTT Video Market Trends in Asia-Pacific" report has been added to's offering.

Pay-TV & OTT Video Market Trends in Asia-Pacific

provides an executive-level overview of the video entertainment market in Asia-Pacific. It delivers deep qualitative and quantitative insight into the pay-TV and OTT-SVoD markets in the region, analyzing key trends and strategies adopted by service providers.

Pay TV penetration in the Asia-Pacific region is set to increase slightly through 2024, weighed down by cord-cutting trends where more and more households are swapping out their pay-TV subscriptions for OTT-SVoD alternatives. However, rapidly deploying FTTH/P networks are spurring on the growth of IPTV, pushing overall pay TV growth into positive territory.

Viewers are increasingly eschewing the traditional pay-TV concept with contract lock-in and limited mobility for a TV anywhere concept that OTT-SVoD alternative can offer. Traditional pay-TV service providers need to look for ways to differentiate their service proposition by improving their delivery platforms and securing quality content.

The report provides in-depth analysis of the following:

    --  Section 1: Pay-TV and OTT video key trends; analyzes the main
        competitive trends affecting the pay-TV and OTT video markets in
        Asia-Pacific, focusing on: cord-cutting, content creation, and network
    --  Section 2: Pay-TV market in Asia-Pacific; provides a detailed
        description of the pay-TV market in the region, looking at subscriber
        growth, penetration trends, service adoption by technology, and pay-TV
        ARPU and revenue evolution for the 2019-2024 period. It also looks at
        SVoD adoption trends in Asia-Pacific for the 2019-2024 period.
    --  Section 3: Key findings and recommendations; the report concludes with a
        number of key findings and a set of recommendations for pay-TV and SVoD
        service providers.

Key Highlights

    --  Over the last few years, Asia-Pacific markets have been experiencing
        tepid subscriber growth due to pressure from OTT video alternatives, a
        trend that we expect will continue over the forecast period.
    --  It is expected that the rapid growth in IPTV at the expense of cable
        will continue due to major FTTH/P network expansions in the region, such
        as in Thailand and New Zealand.
    --  Traditional pay-TV service players are increasingly incorporating OTT as
        part of their service package, such as through partnerships or
        developing their own OTT platform as catch-up TV.

Companies Mentioned

    --  AIS Play
    --  Apple
    --  Amazon Prime
    --  Astro Go
    --  Dish TV India
    --  Disney
    --  ESPN
    --  Foxtel
    --  Google
    --  Hotstar
    --  HBO
    --  HOOQ
    --  HyppTV
    --  iFlix
    --  iQiyi
    --  KBS
    --  MBC
    --  Microsoft
    --  MNC Vision
    --  myTV Super
    --  NBA
    --  Oksusu
    --  SBS
    --  Singtel
    --  SK Telecom
    --  Tencent
    --  Tver
    --  Viu
    --  Wavve
    --  Youtube
    --  Youku

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Research and Markets
Laura Wood, Senior Manager

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