Asia-Pacific Pay-TV and OTT Video Market Insights 2019-2024 - Rapid Growth in IPTV at the Expense of Cable Will Continue Due to Major FTTH/P Network Expansions in the Region
DUBLIN, April 17, 2020 /PRNewswire/ -- The "Pay-TV & OTT Video Market Trends in Asia-Pacific" report has been added to ResearchAndMarkets.com's offering.
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Pay-TV & OTT Video Market Trends in Asia-Pacific
provides an executive-level overview of the video entertainment market in Asia-Pacific. It delivers deep qualitative and quantitative insight into the pay-TV and OTT-SVoD markets in the region, analyzing key trends and strategies adopted by service providers.
Pay TV penetration in the Asia-Pacific region is set to increase slightly through 2024, weighed down by cord-cutting trends where more and more households are swapping out their pay-TV subscriptions for OTT-SVoD alternatives. However, rapidly deploying FTTH/P networks are spurring on the growth of IPTV, pushing overall pay TV growth into positive territory.
Viewers are increasingly eschewing the traditional pay-TV concept with contract lock-in and limited mobility for a TV anywhere concept that OTT-SVoD alternative can offer. Traditional pay-TV service providers need to look for ways to differentiate their service proposition by improving their delivery platforms and securing quality content.
The report provides in-depth analysis of the following:
-- Section 1: Pay-TV and OTT video key trends; analyzes the main
competitive trends affecting the pay-TV and OTT video markets in
Asia-Pacific, focusing on: cord-cutting, content creation, and network
improvements.
-- Section 2: Pay-TV market in Asia-Pacific; provides a detailed
description of the pay-TV market in the region, looking at subscriber
growth, penetration trends, service adoption by technology, and pay-TV
ARPU and revenue evolution for the 2019-2024 period. It also looks at
SVoD adoption trends in Asia-Pacific for the 2019-2024 period.
-- Section 3: Key findings and recommendations; the report concludes with a
number of key findings and a set of recommendations for pay-TV and SVoD
service providers.
Key Highlights
-- Over the last few years, Asia-Pacific markets have been experiencing
tepid subscriber growth due to pressure from OTT video alternatives, a
trend that we expect will continue over the forecast period.
-- It is expected that the rapid growth in IPTV at the expense of cable
will continue due to major FTTH/P network expansions in the region, such
as in Thailand and New Zealand.
-- Traditional pay-TV service players are increasingly incorporating OTT as
part of their service package, such as through partnerships or
developing their own OTT platform as catch-up TV.
Companies Mentioned
-- AIS Play
-- Apple
-- Amazon Prime
-- Astro Go
-- Dish TV India
-- Disney
-- ESPN
-- Foxtel
-- Google
-- Hotstar
-- HBO
-- HOOQ
-- HyppTV
-- iFlix
-- iQiyi
-- KBS
-- MBC
-- Microsoft
-- MNC Vision
-- myTV Super
-- NBA
-- Oksusu
-- SBS
-- Singtel
-- SK Telecom
-- Tencent
-- Tver
-- Viu
-- Wavve
-- Youtube
-- Youku
For more information about this report visit https://www.researchandmarkets.com/r/m49dw2
Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.
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Research and Markets
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SOURCE Research and Markets
