Global Commercial Printing Market Report 2020-2025 Assessed by Type, Application and Region
DUBLIN, June 25, 2020 /PRNewswire/ -- The "Commercial Printing Market - Growth, Trends and Forecasts (2020-2025)" report has been added to ResearchAndMarkets.com's offering.
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The Global Commercial Printing Market was valued at USD 400.46 billion in 2019, and it is projected to be worth USD 460.28 billion by 2025, registering a CAGR of 2.24% during the period 2020-2025.
The commercial printing market is poised for remarkable growth over the next five years. Technological proliferation, along with rising applications, is anticipated to encourage the demand globally. Further, the need for short-run production for a wide range of applications is increasing rapidly for commercially printed materials, such as books, direct mail, brochures, and catalogs. For instance, in direct mail, the conventional practice was to send the exact same message to many customers.
It is expected that 72% of corporations utilize direct mail campaigns. Direct mail campaigns are relatively inexpensive and are a great way for companies to keep their image and services in the public eye. This aspect of printing is expected to continue an upward trend in the future.
Key Highlights
-- Increased demand for promotional materials from the retail, food, and
beverage industries is driving the market. The commercial printing
market is being driven majorly by several promotional activities such as
print advertising. Retail businesses that understand their target
markets are including print advertising as part of an overall marketing
strategy. Further, a recent Adobe poll of 1,250 U.S. consumers
underlined the ongoing problem with online or digital promotions failing
to capture people's attention, with print-based ads garnering increased
consumer attention.
-- In addition, the "Food & Wine" magazine is experiencing growth across
its brand with a newly enhanced print product. With the publication of
its April 2020 California Wine print issue, it attracted new advertisers
in 2020, including Ford, LG Signature Series, Silversea Cruises, Sub
Zero, St. Regis, and Raymond James. It reported that print ad revenue
increased 18% year-over-year between January and April of 2020 and 2019.
-- Introduction of eco-friendly practices, reducing the printing industry's
impact on the environment drives the market. The market is experiencing
major changes in activities and processes, such as slowly being replaced
by sustainable systems. Several new initiatives are being implemented
for printing industries by taking the major environmental impacts into
prime consideration. Vegetable inks are environment-friendly ink made
from vegetable oils. Although vegetable-based inks take a long time to
dry, such inks are considered better in terms of performance because of
drastically reducing the amount of VOCs as these are prepared from the
vegetable oils. These inks release approximately 2-4% VOC emission,
which is very less comparatively solvent-based inks.
-- Also, many commercial printing houses are implementing recycled paper in
their processes. In March 2020, Verso Corporation introduced Velocity, a
coated value web paper ideal for a variety of commercial web offset
printing applications, including magazines, catalogs, high-end retail
inserts, direct mail, and lightweight mailings. It is being made
available with recycled content and FSC paper that are sustainable and
eco-friendly.
-- However, demand for commercial printing has reduced during the COVID-19
outbreak. Heidelberg released a report on the current state of the
global print industry, during the COVID-19 outbreak. According to the
report, during the COVID-19 outbreak, print production in China fell by
up to 80% compared to normal volumes but recovered as the infection
curve fell and is now back to last year's levels, in both the commercial
and the packaging/label segments. In addition, some printers witnessed
increased demand for COVID-19 related signage from retailers, who want
to assure customers that they are taking necessary safety precautions.
Others are turning to print items, like plexiglass shields.
Market Trends
Advertising Segment to Witness Significant Growth
-- The growing need for advertising in enterprises across the world, along
with extensive technological proliferation, currently represent the key
factors driving the market growth. Organizations are increasingly
adopting commercial printers, as they are more cost-effective and
efficient for bulk printing.
-- The advertising sector has gained high traction in digital advertising.
The increase in digital advertising has significantly impacted the
market for commercial printing in the advertising sector. The deployment
of digital signage at the strategic location has been taken advantage of
by Sensory Interactive. The company installed three large digital
displays at Circa, a new mixed-use development in Los Angeles at a total
surface area of over 18,000 square feet. This was being used extensively
by Nike for a variety of high-profile campaigns. Such instances have
resulted in a decline in the use of printed advertising.
-- Further, Soft signage is gaining popularity at a constant speed. Whether
giant 5m wide prints or less, more straightforward signs, are expected
to see more banners in 2020.
-- For instance, Canon Solutions America has partnered with DGI USA, a
manufacturer with deep roots in dye sublimation, to deliver solutions
that combine DGI's highly productive printers with its robust support
services and market expertise. The new DGI Dye Sublimation printers, DGI
FT-3204X, DGI POSEIDON, and DGI FH-3204, are anticipated to provide an
excellent solution for print service providers looking to expand their
businesses into soft signage. Such initiatives are retaining the demand
for the printed advertising industry, thereby retaining the market for
commercial printing in the segment.
-- Further, leading fashion brands like ZARA, Oysho, and Massimo Dutti and
with over 1300 eco-efficient stores worldwide since 2007 announced to
bring all its stores under an eco-efficient model by 2020. ThIS
significantly caters to the growth of advertising printing.
Asia-Pacific Accounts for Significant Market Share
-- The Asia-Pacific region accounts for a significant market share due to
increasing demand from critical regions, including China, India,
Philippines, Vietnam, and Thailand. Factors such as the inception of new
technologies, changing lifestyles, rise in e-commerce, urbanization,
etc., are driving the growth of the printing market in the region.
-- According to the Confederation of Indian Industry (CII), India is
anticipated to become the fifth largest consumer market by 2025. Also,
according to an ASSOCHAM-EY joint study, the print and packaging
industry in India is expected to grow to USD 72.6 billion by 2020,
growing at a CAGR of 18 %.
-- All India Federation of Master Printers (AIFMP) estimates that the
country consists of more than 250,000 MSMEs and big printers. The data
from AIFMP also suggests that commercial printing in the country is
growing at an annual rate of around 10%, while digital printing is
growing at a robust growth rate of 30%.
-- Further, in Japan, players are focused on providing innovative offerings
in the inkjet printer. For instance, in November 2019, Fujifilm Holdings
Corporation, photography, imaging, printing, and biotechnology company
based out of Tokyo, Japan, launched Samba JPC. This inkjet printer
component incorporates software and core parts required for developing
industrial single-pass printing devices for commercial and package
printing applications. The technology is being increasingly adopted for
commercial printing of books, posters, folding cartons, corrugated
cardboard, and labels.
-- Furthermore, China's increasing wages and standard of living boosted
consumer spending, which is a key driver of demand for print services.
Packaging accounts for approx half of China's printing sales, and
publishing accounts for nearly 30% of sales. Unlike in the West, where
the printed publications are significantly declining amid digital
options for reading, the printed readership for magazines, books, and
newspapers is on the growth in China.
-- In addition, Bangladesh has become an attractive destination for China
and several other countries due to the lack of skilled workforce and
higher production costs in those countries and lower labor costs and
mature management in Bangladesh. Its trade agreements with the European
Union (EU) and the United States are also attractive.
Competitive Landscape
The commercial printing market is fragmented due to the presence of many global and regional players. Due to reasons such as the overcapacity of firms and pricing pressures, the market appears to be extremely competitive in nature. Further, with merger and acquisition, partnership and innovation in printer cater to an intense rivalry. Key players are Quad/Graphics, Inc., ACME Printing, etc. Recent developments in the market are:
-- February 2020 - R.R. Donnelley & Sons Company (RRD) partnered with
Microsoft Store to provide technology-supported, end-to-end creative and
print collateral services, to help the retail brand in enhancing the
in-store engagement and speedily react to dynamic market conditions.
-- January 2020 - Transcontinental Inc. acquired Artisan Complete Limited,
which specializes in the creation of retail environments,
point-of-purchase displays, and large format printing. This acquisition
may help the company to grow its in-store marketing product printing
vertical.
-- September 2019 - Dai Nippon Printing Co., Ltd (DNP) introduced a new
dye-sublimation digital photo printer1, which is one of the most
lightweight and compact2 printers available in the global market. The
new printer, DP-QW410, expands the existing product lineup and can be
used for a photo booth, event photographers, and ID photo solutions.
Key Topics Covered
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Force Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Introduction to Market Drivers and Restraints
4.4 Market Drivers
4.4.1 Increased Demand for Promotional Materials from the Retail, Food and Beverage Industries
4.4.2 Introduction of Eco-friendly Practices, Reducing the Printing Industry's Impact on the Environment
4.5 Market Restraints
4.5.1 Increase in Digitization and Rising Dependence on Feedstock Prices
4.6 Assessment of Impact of COVID-19 on the Industry
5 MARKET SEGMENTATION
5.1 Type
5.1.1 Offset Lithography
5.1.2 Inkjet
5.1.3 Flexographic
5.1.4 Screen
5.1.5 Gravure
5.1.6 Other Types
5.2 Application
5.2.1 Packaging
5.2.2 Advertising
5.2.3 Publishing
5.2.4 Other Applications
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Latin America
5.3.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Quad/Graphics Inc.
6.1.2 ACME Printing
6.1.3 LSC Communications US, LLC
6.1.4 Cenveo Corporation
6.1.5 Transcontinental Inc.
6.1.6 Dai Nippon Printing Co. Ltd.
6.1.7 R.R. Donnelley & Sons
6.1.8 Bertelsmann SE & Co. KGaA
6.1.9 Toppan Co. Ltd.
6.1.10 Vistaprint N.V.
6.1.11 Ennis Inc.
6.1.12 Taylor Communications
6.1.13 Print Direction Inc.
6.1.14 O'Neil Printing
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
For more information about this report visit https://www.researchandmarkets.com/r/ly1r45
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