Canada e-Gift Card Market to Record a CAGR of 18.2% During 2020-2024 - Socio-Economic Environment Created by COVID-19 Has Accelerated Growth

DUBLIN, July 31, 2020 /PRNewswire/ -- The "Canada Digital Gift Card (e-Gift Card) and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - COVID-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.

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In value terms, the gift card market in Canada has recorded a CAGR of 29.7% during 2015-2019. The e-gift card industry in Canada will continue to grow over the forecast period and is expected to record a CAGR of 18.2% during 2020-2024. e-gift card market in the country is estimated to reach US$ 3,207.8 million by 2024.

The socio-economic environment created by COVID-19 outbreak has accelerated growth of this segment.

Adoption has increased significantly in Q2 2020, a trend expected to continue over the forecast period. Spend on e-gift card platforms by retailers is expected to increase significantly. Retailers with strong ecommerce and well established e-gift card program are expected to gain market share.

This report provides a detailed data centric analysis of digital gift cards (e-gift cards) and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Canada. It also provides top level market size and forecast of total spend on gift and gift cards. The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

Below is a summary of country level trend analyses covered across gift card segments:

    --  Total gift market: This report provides detailed view of overall spend
        on gifts, broken down by retail and consumer segments. For both retail
        and consumer segments, this report provides a breakdown of spend on
        gifts by product categories (13 segments) and retail sectors (7
        segments).
    --  Gift cards: Drawing from proprietary survey results, this report
        provides top level analysis of opportunities in both open loop and
        closed loop prepaid gift card categories. Assesses market dynamics by
        type of consumer (retail and corporate - SMB, Mid-Tier, Large
        Enterprise), gifting occasion, digital gift card, and market share by
        retail sectors.
    --  Digital gift card (e-gift card) analysis: Provides market size and
        forecast for digital gift cards, broken down by retail and corporate
        buyers. It also includes gift card spend by occasion (retail - festivals
        & special celebration days, milestone celebration, self-use, other;
        Corporate incentive cards - consumer incentive card, employee incentive
        card, and sales/partner incentive card). The report also includes
        digital gift card adoption by company size.
    --  Consumer attitude and behaviour: Drawing from proprietary survey
        results, this report identifies and interprets key KPIs related to
        digital gift card (e-gift card) dynamics including spend by age, gender,
        and income level. In addition, it provides an overview of how consumers
        are currently using gift cards across key retail sectors.
    --  Retail spend: Breaks down retail spend across retail sectors (7
        segments) to provide detailed insights on consumer behaviour and
        changing dynamics of gift card spend.
    --  Market share by retailer: Provides overall market share of closed loop
        gift cards by key retailers in Canada.
    --  Distribution channel analysis: Provides market share by distribution
        channel - online vs offline sales and 1st party vs 3rd party sales
        (sales through outlet of other retailers).

Report Scope

    --  Total Spend on Gifts in Canada
    --  Gift Card Market Size by Consumer Segment in Canada
    --  Digital Gift Card Market Size in Canada
    --  Gift Card Spend by Consumer Behavior and Demographics in Canada
    --  Gift Card Market Size by KPIs across Consumer Segments in Canada
    --  Gift Spend by Product Categories in Canada
    --  Gift Card Spend by Retail Sector in Canada
    --  Gift Card Spend by Distribution Channel (Split by Retail and Corporate
        Consumers) in Canada
    --  Closed Loop Gift Card Market Share by Key Retailers (for overall market)

Reasons to Buy

    --  In-depth understanding of overall gift card and digital (e-gift card)
        market dynamics: Understand market opportunity, key trends and drivers
        along with five-year forecast (2015-2024) for gift cards and digital
        (e-gift card) in Canada.
    --  Develop market specific strategies: Identify growth segments and target
        specific opportunities across consumer segments and occasions to
        formulate your digital (e-gift card) strategy; assess market specific
        key trends and risks.
    --  Get insights into consumer attitude and behaviour in Canada: Understand
        changing consumer attitude and behaviour and boost ROI. Get detailed
        insights into retail spend through gift cards for both retail and
        corporate consumers.
    --  Get complete perspective through six essential KPIs: number of cards in
        circulation, load value, unused value, average purchase value, average
        value per transaction, and value of transactions.
    --  Distribution channel insights: Understand gift cards sales dynamics by
        channels - online vs offline and by 1st party vs 3rd party sales.
    --  Closed loop gift card market share by key retailers.

Key Retailers Analyzed

    --  George Weston Ltd
    --  Wal-Mart Stores Inc
    --  Empire Co Ltd
    --  Costco Wholesale Corp
    --  Metro AG
    --  Canadian Tire Corp Ltd
    --  Home Depot Inc, The
    --  Liquor Control Board of Ontario
    --  Hudson's Bay Co
    --  Home Hardware Stores Ltd
    --  Best Buy Co Inc
    --  Apple Inc
    --  Socite des alcools du Qubec
    --  Dollarama Inc
    --  TJX Cos Inc, The
    --  Jean Coutu Group (PJC) Inc
    --  Rona Inc
    --  London Drugs Ltd
    --  Amazon.com Inc

For more information about this report visit https://www.researchandmarkets.com/r/mn5dtm

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