Centric Software® Launches Market-Leading Digital Transformation Solutions in Russia

CAMPBELL, Calif., Aug. 11, 2020 /PRNewswire-PRWeb/ -- Centric Software is bringing its best-in-class Product Lifecycle Management (PLM) solutions to brands, retailers and manufacturers in Russia, recently signing partnerships with four customers in the region. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Centric PLM provides an actionable, single source of the truth for product-related data enabling fast go to market and efficient product management. Considered a necessary foundation technology for brands, retailers and manufacturers, Centric PLM enables streamlined digital collaboration across internal and external teams in order to drive product innovation, speed time to market and optimize costs. Centric Software's PLM solutions have been developed hand-in-hand with 370+ companies representing 1,350+ brands worldwide, combining Silicon Valley expertise with industry best practices.

"Fashion and retail companies in Russia realize that digital transformation is imperative, especially in the wake of the massive disruption all markets are facing," explains Konstantin Galkin, Sales Director in Russian Federation at Centric Software. "Companies have suddenly transitioned to remote collaboration and are facing considerable uncertainty. They are looking for ways to optimize efficiency and productivity in order to cope with pressure on product margins and operating capital. Having the right technology in place to support these changes will determine whether businesses survive."

Centric Software has signed partnerships with four customers in Russia since entering the region towards the end of 2019. Leading fast fashion company LIMÉ, casual wear brand Finn Flare, young fashion brand 12Storeez and the leader of Russian and European labor protection market, developer, producer and supplier of workwear, safety footwear, individual PPE and other accompanying goods, Vostok-Service have selected Centric PLM to support strategic digital transformation goals such as creating a foundation for growth, reducing time to market while maintaining high quality standards, and facilitating seamless team collaboration with industry best practices and the newest technologies.

"Now, more than ever, better pre-season planning is crucial," Galkin continues. "Real-time online collaboration with suppliers enables businesses to be more agile and adapt rapidly to unpredictable circumstances. Companies need a big-picture view when building collections and the ability to accurately run virtual 'what-if' scenarios before committing capital and resources to development and production. Centric Software PLM enables the achievement of these goals and gives companies a firm foundation to react to market shifts. Our customer-partners in Russia see Centric PLM as a critical tool for future-proofing their businesses," he adds.

We're delighted that so quickly after arriving to serve the Russian market, four innovative companies in Russia have selected Centric Software as a trusted partner," says Chris Groves, President and CEO of Centric Software. "Centric PLM has a crucial part to play in building a strong digital foundation for Russian companies now and in the future, and we look forward to forging new relationships in Russia."

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