Transforming Customer Buying Journey in the automotive industry | Experts at Infiniti Research explain how it’s done

A well-known market intelligence company, Infiniti Research, has announced the completion of their latest article on creating a successful customer buying journey in the automotive industry. This blog illuminates how the automotive industry players can boost their customer experience and enhance the overall customer buying journey.

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Why top automotive companies across the globe partner with Infiniti Research. (Graphic: Business Wire)

Original equipment manufacturers (OEMs) are increasingly investing heavily in new designs, technology innovations, and differentiating services to boost sales and retain customers. With the advent of the internet, now consumers have several touchpoints to an automotive brand, including reviews and rating sites, social media, and virtual test driving. This gives companies in the automotive industry several opportunities to influence the target customers’ buying journey. Moreover, automotive companies also have abundant customer data at their disposal. The right data strategy will help companies in the automotive industry improve their audience targeting and deliver relevant engagement through each touchpoint in the customer buying journey.

With access to ample data, auto marketers are well-positioned to drive engagement among new customers and retain loyal ones. Request a free proposal to know how we can help you transform data into actionable insights.

Enrich customer profiles with data

The first-party data available with OEMs in their CRM database provides valuable customer details relating to direct transactions, vehicle and owner information, service records, past purchases of cars or accessories, and much more. This data will be beneficial for automotive industry players to understand their customer buying journey better. This data can help build customer profiles, and further adding third-party data can help gain powerful results. Furthermore, data on lifestyle and preferences can take audience profiles one step ahead by adding more attributes to influencing consumer buying behavior.

Examine audience segmentation

Companies can build additional audience profiles based on similarity in characteristics and attributes by analyzing existing buyers or the ideal prospects. For instance, if a company targets consumers who prefer to purchase directly from the dealership versus an auto parts specialty store, look-alike modeling may help expand their reach to new audiences who are more likely to buy their products.

The holy grail of any marketing campaign is knowing your audience and delivering content that will inspire them to act. Get in touch with our experts to learn how our solutions can help your business strategize to win over the right audience

Adopt a multicultural strategy

In the U.S. automotive sector, the buyer dynamic has shifted to multicultural consumers. The spending power of these consumers in the U.S. automotive industry is rapidly increasing. Companies that want to survive must learn how to target these groups of consumers by understanding cultural nuances and identifying attributes, such as the language spoken and language of their content, personal or professional interest, and monetary impact.

Learn more about Infiniti’s solutions for the automotive industry. Request for more information.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

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