Virtana Exceeds H2 Demand Goals by 300%, Reduces CAC by 67% Using Metadata
SAN FRANCISCO, Dec. 2, 2020 /PRNewswire-PRWeb/ -- Metadata.io, the autonomous demand generation platform, announced recent customer success for Virtana, the leader in hybrid cloud optimization, artificial intelligence for IT operations (AIOps), and performance monitoring for digital transformation. Metadata helped Virtana exceed their six-month lead volume goal by 300 percent, driving 1100 leads and 586 MQL's, at a cost of 59 dollars per lead and 115 dollars per MQL - a rate far below their goal.
"The leads were better, our quality was increasing, and the price per lead was decreasing. Across all vectors, it was an immediate win for us," says Scott Leatherman, CMO, Virtana.
Virtana provides companies with an AI powered, hybrid, multi-cloud infrastructure optimization platform. They partner with companies for every step of their journey into the cloud, from migration to optimization. Enterprises and large companies trust Virtana to manage their cloud infrastructure.
Virtana selected Metadata for its ability to target their audience across channels, optimize campaigns to drive revenue, and reduce staff's need to manually test and iterate multiple times.
Within just two weeks, Virtana gained maximum performance from current assets and reported their largest reach ever. Furthermore, new inbound leads were accurately targeted, reaching the exact people who needed Virtana's solutions.
"Our marketing team had ambitious pipeline and revenue targets to achieve, many of which seemed insurmountable without meaningful change. Metadata immediately met our goals of being laser-focused on increasing lead count and quality in a short amount of time," said Leatherman.
Metadata's ability to enrich data was particularly key to the team's goals. Their single most important audience was coming from Linkedin, but much of Virtana's original data was useless now that so many people were working from home. With Metadata's enrichment, they were able to effortlessly find new ways to reach people. With the time saved, they were able to focus on more dynamic ways to move people through their funnel.
"Using Metadata, I was able to reduce my CPL by 3x and quadruple the number of quality leads from my marketing investments within weeks not months," said Leatherman. "Complimentary to the great performance, Metadata's CX team works closely with me to ensure my success. I've had such success with Metadata that it now holds a place on my resume!"
Metadata's autonomous demand generation software is a massive advantage for marketing teams as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Demand marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5X ROI in as little as 90 days using Metadata. Metadata's rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible.
"Virtana is a prime example of how our customers can leverage Metadata and achieve faster ROI from their account-based marketing programs," said Jason Widup, VP Marketing, Metadata. "Virtana's flexibility resulted in their becoming a huge success story--within only two months, Metadata's autonomous demand generation platform helped them scale and exceed their six-month lead volume goals, driving leads and MQL's, at rates, lower than their goals."
2020 is a banner year for the company, with an oversubscribed Series A and ranking as No. 233 in the 2020 Inc. 5000 Fastest-Growing Private Companies in America Annual List. The company reported an impressive growth rate of 1869.18% revenue growth over the past three years.
Read the full case study here: https://metadata.io/case-study/how-virtana-used-metadata-to-4x-lead-volume-and-cut-cpl-by-2-3rds/
About Metadata
Metadata is an autonomous demand generation platform that automates the most critical but often tedious tasks in marketing to help companies efficiently scale their demand generation efforts.
Through machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs, Metadata's platform generates demand from target accounts and converts them to customers much faster than legacy methods.
Innovative B2B marketers at Zoom, Pendo, Udacity, and Vonage rely on Metadata to create harmony between marketing and sales, lower costs and save time, and ensure marketing drives revenue.
Drive outcomes today with Metadata.
Media Contact
Kate Campbell, York IE for Metadata, +1 415.231.2211, kate@york.ie
SOURCE Metadata
