Dada Group's JDDJ Highlights Consumption Trends of 2021 Chinese New Year

SHANGHAI, Feb. 17, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA) ("Dada" or the "Company"), China's leading local on-demand delivery and retail platform, today announced that JDDJ, the on-demand retail platform of Dada, released its consumption trends of 2021 Chinese New Year. The trends reflect sales data on the platform from February 4 to February 16, which is a traditional holiday in China that typically drives widespread travel as people return home for family reunions.

"In January, Dada Group announced that JDDJ and Dada Now would stay open during Chinese New Year in February. Through these two platforms, we are proud to maintain the highest level of safety, while ensuring trustworthy and efficient services for customers across the country", said Philip Kuai, Founder, Chairman and Chief Executive Officer of Dada Group.

Key consumption trends in 2021 CNY include:

    --  Online Orders Placed from Another City: This year, due to the COVID-19
        pandemic, many residents have chosen to stay home during the festival.
        Instead of going out, consumers are placing orders for the festivities
        online to send to family, and Dada's one-hour delivery is streamlining
        the process. JDDJ's data shows that sales of orders that users placed
        from a city other than their own has doubled that of the comparable
        period last year, led by first-tier cities such as Shenzhen and
        Guangzhou.
    --  Instant Food for Staying Home: Many consumers who stay home and stay put
        during this holiday in China, choose to make a meal for themselves in a
        relaxed and simple way, which drove the online consumption of instant
        food across the country. According to JDDJ, sales of instant porridge
        products, functional drinks and instant rice noodle are increased by 5.1
        times, 2.8 times, 2.4 times respectively, compared with last year on the
        platform, while Beijing, Shenzhen, Shanghai, Guangzhou and Hangzhou
        report the greatest increase in sales of instant food.
    --  Healthy Style and Western Food: Some healthy and western-style foods
        have increased in popularity this year. Compared to last year, sales of
        Ejiao (Donkey-hide Glue) cake increased 4.2 times on JDDJ, while sales
        of walnut powder increased by 4.1 times and honey 3.1 times. At the same
        time, sales of brandy, sparkling wine, rum, and pasta are increased by
        13.6 times, 11.8 times, 8.8 times and 2.4 times on JDDJ during the
        Festival.
    --  Childhood Snacks: With its vision to "Bring People Everything On
        Demand," Dada is committed to providing on-demand shopping and delivery
        services to customers with an extensive variety of products across
        China. During this holiday, marshmallow's sales rose by 3 times compared
        with the same period last year, while sales of haw flakes, jelly, rice
        snacks rose by 1.8 times, 1.7 times, 1.2 times year-on-year on JDDJ.
    --  Home Games and Entertainment: In addition to food products, consumers
        have also been spending on games and entertainment to enjoy during the
        festivities. Sales of poker is increased by 2.1 times on the platform,
        and sales of table games increased by 35 times year-on-year. JDDJ's data
        shows that consumers in Beijing love playing poker most, mahjong
        enthusiasts gather in Chengdu, while Shenzhen has the highest sales of
        table games.

About Dada Group

Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China's largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The Company's two platforms are inter-connected and mutually beneficial. The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its readily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol "DADA."

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SOURCE Dada Group