IAB Announces Final Agenda for its Annual Leadership Meeting from March 8-12
NEW YORK, Feb. 18, 2021 /PRNewswire/ -- Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its annual industry agenda-setting conference, Annual Leadership Meeting (ALM) on March 8-12. In addition, IAB has announced that famed political leader Stacey Abrams will be joining the lineup and leading a discussion around one of the biggest resets in American history of voters flipping the state of Georgia to blue.
New speakers that have joined the week-long virtual summit include:
-- Stacey Abrams, Founder, Fair Fight
-- Conny Braams, Chief Digital and Marketing Officer, Unilever
-- Heidi Browning, Chief Marketing Officer, National Hockey League
-- Albert Cheng, Chief Operating Officer & Co-Head of Television, Amazon
Studios
-- The Honorable James E. Clyburn, U.S. House Majority Whip (D-SC 6th
District)
-- Danielle Lee, Chief Fan Officer, National Basketball Association
-- Neal Mohan, Chief Product Officer, YouTube and SVP, Google
-- FCC Commissioner Nathan Simington
-- Brian Stetler, Chief Media Correspondent and Anchor of Reliable Sources,
CNN
-- Marisa Thalberg, EVP, Chief Brand & Marketing Officer, Lowe's
"Over the last year, the ad-supported internet has educated us, entertained us, connected us, and protected us. While ALM is clearly designed to highlight our most important industry issues, and set a clear agenda for the year ahead, now more than ever it is important to think about a broader context. With a lineup of speakers including Dr. Fauci, Ms. Abrams, and Senator Wyden, we intend to expand our field of view and look beyond our industry for inspiration," said David Cohen, CEO, IAB. "We have created an agenda that will not disappoint and will provide attendees with not only insights they can put into practice, but also provide them with the tools they need to tackle 2021 head on."
ALM will also provide a forum to discuss the future of accountability and addressability as the countdown to the deprecation of third-party cookies draws near. IAB Tech Lab will share a robust update and insights related to the organization's year-long work, which launched at ALM 2020. These will include presentations around the proposed solutions for privacy-preserving addressability and industry accountability. The new accountability platform is based on the responsible use of data and guiding principles for a user-centric approach. A new global privacy platform and taxonomies are also part of the solutions that will be presented for predictable consumer privacy through standards.
IAB Annual Leadership Meeting 2021 Schedule
Monday 3/8
Tuesday 3/9
Wednesday 3/10
Thursday 3/11
Friday 3/12
---
11:00am-12:15pm
11:00am-12:15pm
11:00am-12:15pm
11:00am-12:15pm
11:00am-12:00pm
General Session General Session General Session General Session General Session
CJ Bangah, PwC
Erica Chriss, T-Mobile
Neal Mohan, YouTube
Dorothy Advincula, Ipsos The Honorable James E. Clyburn (D-
SC 6th District)
Jeremi Gorman, Snap Inc.
Tom Kershaw, Magnite
André Pinard, adidas
Varun Bhagwan, Verizon Media
Rich Fulop, Brooklinen
Evan Spiegel, Snap Inc.
Bob Lord, IBM
Anthony S. Fauci, M.D
Marisa Thalberg, Lowe's
Ron Wyden, U.S. Senator
Raja Rajamannar, Mastercard Craig Macdonald, McKinsey & Company
(D-OR)
Mark Read, WPP
Anudit Vikram, MediaMath
---
1:00pm-4:45pm
12:30pm-2:15pm
12:30pm-2:15pm
12:30pm-2:20pm
12:30pm-3:00pm
Leadership Summit - Addressability + Identity: Where to from
Here? The Streaming Revolution The State of Data IAB Policy Summit @ ALM
Invite Only
Kevin Arrix, Dish Media
Travis Clinger, LiveRamp
Konrad Feldman, Quantcast
Tal Chalozin, Innovid
Karthic Bala, Condé Nast Gerald Ferguson, Baker & Hostetler
LLP
High-level briefings and Scott Howe, LiveRamp
roundtable discussions to Liane Nadeuau, Digitas North America
Behnam Dayanim, Paul Hastings LLP
Keith Bryan, Best Buy Tanya Forsheit, Frankfurt Kurnit
Klein + Selz
help craft the industry's Michael Nuzzo, Hearst Magazines
roadmap for the year Joe Root, Permutive
Christine Grammier, LiveRamp
Brett House, Neustar Alan Friel, Baker & Hostetler LLP
ahead. Phil Schraeder, GumGum
Tom Fochetta, Samsung Ads
Iván Markman, Verizon Media
Stephanie Hanson, OneTrust
Marion Hargett, Ampersand Allison Murphy, The New York Times
Company
Alysa Hutnik, Kelley Drye
Sundeep Kapur, Paul Hastings LLP
Lynn Schlesinger, Forbes FCC Commissioner Nathan Simington
Jo Kinsella, TVSquared
Michael Schoen, Neustar David Zetoony, Greenberg Traurig
Cara Lewis, Amplifi US
Lisa Sherman, Ad Council
Mark Mitchell, Xandr
Belinda J. Smith, m/Six
Nicolle Pangis, Ampersand
Randi Stipes, IBM
Shenan Reed, L'Oréal
Scott Rosenberg, Roku
---
4:45pm-5:30 pm
2:30pm-4:15pm
2:30pm-4:15pm
2:30pm-4:15pm
Afternoon General Measurement & Attribution: Cross Media, The New Commerce Landscape: eComm,
Cross Platform, For Real This Time Shoppability, Retail Reinvented Media Chain Transparency
Session
Glenn Bean, Oracle
Conny Braams, Unilever
Beau Avril, Facebook
Janet Balis, EY
Stacey Abrams, Fair Fight Peter Day, Quantcast
Lung Huang, Mars Petcare
John Gerzema, Harris Poll
Paul Bannister, Cafe Media
Bonin Bough, Triller Benjamin Jankowski, Mastercard
Yan Liu, TVision
Walter Knapp, SOVRN
Kyle Dozeman, PubMatic
Karthik Rao, Nielsen Global Media
Karima Zmerli, PhD, Wavemaker
Jeff Lotman, Fred Segal
Doug Lauretano, Media.net
Alan Moss, Amazon
Tony Marlow, IAS
Shane McAndrew, Mindshare
Scott Schiller, ENGINE
Mike Zaneis, TAG
---
5:00pm-6:00pm
5:00pm-6:00pm
5:00pm-6:00pm
General Session
General Session General Session
Albert Cheng, Amazon
Speakers TBA
John Battelle
Sara Fisher, Axios
Heidi Browning, NHL
Terence Kawaja, LUMA Partners
Carol Kruse, Valvoline
Geoff Ramsey, Insider Intelligence
Danielle Lee, NBA
All times are in EST; Speakers
and timing are subject to
change, refer to the website
for up-to-date information.
To view the full ALM 2021 agenda, speakers, and any updates, please visit: www.iab.com/events/2021-iab-alm/.
About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
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SOURCE Interactive Advertising Bureau (IAB)
