General Assembly Invites Canadians To Choose Pizza This Holiday Season

General Assembly Holdings Limited (the “Company” or “GA Pizza”) (TSXV: GA), an innovative, premium consumer packaged goods (“CPG”) brand dedicated to making delicious pizzas available to everyone, everywhere, is inviting Canadians to have the holiday they’ve been craving with some help from their pizza gifting platform and free shipping for all offerings this holiday season.*

This press release features multimedia. View the full release here:

General Assembly invites Canadians to #givethegiftofpizza this holiday season. Cheesy gift options available for pizza-lovers in Ontario, coming soon to B.C.’s Vancouver and Lower Mainland Area. (Photo: Business Wire)

General Assembly invites Canadians to #givethegiftofpizza this holiday season. Cheesy gift options available for pizza-lovers in Ontario, coming soon to B.C.’s Vancouver and Lower Mainland Area. (Photo: Business Wire)

View and download holiday campaign images.

GA Pizza’s curated pizza gift boxes start at $49 with free shipping, and work for diverse dietary needs and tastes. GA Pizza delivers gift stacks to food-lovers in key Ontario markets, including the Greater Toronto Area, Ottawa, Prince Edward County, Muskoka, Kawartha Lakes, Kingston and the Windsor corridor. Later this month, as GA Pizza launches its first expansion into Western Canada, Vancouver and Lower-Mainland-area residents will be eligible for delivery, too.

Since GA Pizza launched the world’s first pizza subscription service in 2020, the company has delivered premium, naturally leavened frozen pizzas to tens of thousands of hungry customers hooked on the taste and convenience of restaurant-quality pizza at home. That’s why the company is encouraging pizza lovers (and the people who love them) to make GA Pizza gifting their first stop for holiday shopping.

“The holidays are a time for generosity, for nourishment and, above all, for joy—and what is more joyous than pizza?” says Ali Khan Lalani, GA Pizza’s founder and CEO. “When you give the gift of pizza, you’re giving your friends and loved ones the gifts of time, quality, and flavour.”

Why Gift Pizza?
Aside from the obvious benefits—who wouldn’t love free pizza?—a GA Pizza gift is:

  • Premium: Each GA Pizza is built with naturally leavened dough, made of 00 flour and topped with premium ingredients, including locally sourced cheeses. The quality comes through with every bite.
  • Delicious: All eight signature pizzas in the GA Pizza collection were designed by restaurant chefs to deliver restaurant taste.
  • Convenient: GA Pizza delivers flash-frozen pizzas directly to the recipient, whenever they want it. No wrapping required.
  • Memorable: Unlike another pair of socks, a GA Pizza giftee is unlikely to forget this present. (Sorry, socks.)
  • Fun: GA Pizza’s bold and intuitive gifting platform makes it as enjoyable to give the gift of pizza as it is to receive it.

How to Gift GA Pizza
The GA Pizza gifting experience is designed to be simple and fun. Gift-givers can purchase boxes of four or eight pizzas available for $49 and $91.92, respectively, and choose when to notify the recipient with a personalized virtual GA Pizza Stack Card. The recipient can redeem their Stack Card and schedule delivery at a time of their choosing.

Giftees can choose between four boxes, each featuring a mix of GA Pizza’s signature recipes curated by chefs to accommodate diverse dietary needs and cravings:

  • The General: Mila Margherita, Loving Cup, Sweet Heat & The Cheese Wizard
  • The Meatatarian: Loving Cup & Sweet Heat
  • The Veg-Out (meat-free): Mila Margherita, Domino Effect & The Cheese Wizard“

“At GA Pizza our ambition is to make great pizza available to everyone, everywhere, which is why we’re so excited to offer such a unique gifting option,” said Ali Khan Lalani. “Whether you want to show appreciation for the condo concierge who signs for all your deliveries, for the co-worker whose Slack jokes get you through days of endless Zooms, or for the family with whom you bubbled: there’s a pizza for that.”

And if you want to stock your own freezer with some ready-to-go dinners amid the season's shopping, baking and merry-making—well, there's a pizza for that too.

To give the gift of pizza—for yourself or for others—visit

*Free shipping site-wide from November 15, 2021 to January 4, 2022.

About GA Pizza
GA Pizza began its life as a fast-casual pizza restaurant in the heart of Toronto. Nearly four years later, we also offer a freezer-to-table consumer packaged goods line and a revolutionary direct-to-consumer eCommerce experience—not to mention a pizza box with more than one pizza in it. Our ambition? Make delicious pizzas available to everyone, everywhere. We’re always working to take pizza to new heights—from showing the world that better pizza is possible, to finding new spaces and places to deliver unrivaled pizza experiences. Find us in your freezer or visit for more information.

Tag @ga_pizza on Instagram.

GA holiday campaign assets available for download.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information
This press release contains statements which constitute “forward-looking information” or “forward-looking statements” (together “forward-looking information”) within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” or similar expressions and includes information regarding anticipated increases to the Company's production capacity at the master facility and the Company's growth strategy.

Investors are cautioned that forward-looking information is not based on historical facts but instead reflect the Company’s management’s expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the combined company. Among key factors and risks that could cause actual results to differ materially from those projected in the forward-looking information may include, without limitation, the following: there being no market for the securities of the Company; the Company’s limited operating history; global economic risk; COVID-19’s impact on the Company; the general economic environment; cybersecurity risks; financial projections may prove materially inaccurate or incorrect; the Company may experience difficulties to forecast sales; general competition in the industry from other companies; management of growth-related risks; reliance on management; risks relating to insurance; changes in food and supply costs could adversely affect profitability and ultimately our results of operations; our business could be adversely affected by increased labour costs or difficulties in finding suitable employees; changes in customer tastes and preferences, spending patterns and demographic trends could cause sales to decline; changes in nutrition and food regulation; failure to establish our master production facility; failure to expand production capacity; disruption at our facilities; government regulation of the food industry creating risks and challenges; risk associated with food safety and consumer health; changes in internet and social media search algorithms; risks associated with leasing commercial and retail space; third party reliance for shipping and payment processing; environmental laws; we may not persuade customers of the benefits of paying our prices for higher-quality food; our marketing and advertising strategies may not be successful, which could adversely impact our business; requirements for further financing; the Company may prioritize customer growth and engagement and the customer experience over short-term financial results. This forward-looking information may be affected by risks and uncertainties in the business of the Company and market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. The Company does not intend, and does not assume any obligation, to update this forward-looking information except as otherwise required by applicable law.