MONAT Global Launches More Than a Balm to Support Veterans and Underserved Youth

Global healthy-aging haircare, skincare and wellness innovator, MONAT Global Corp (MONAT), is supporting vulnerable populations by donating 100% of net proceeds from its new product More than a Balm by MONAT™. Half of the funds raised will benefit organizations serving veterans and first responders, and the other half will be distributed to youth education and mentorship programs through a grant program established by MONAT’s philanthropic entity, MONAT Gratitude.

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MONAT Global is supporting vulnerable populations by donating 100% of net proceeds from its new product More than a Balm by MONAT™. (Photo: Business Wire)

MONAT Global is supporting vulnerable populations by donating 100% of net proceeds from its new product More than a Balm by MONAT™. (Photo: Business Wire)

More than a Balm is a multipurpose product infused with REJUVENIQE S™ and shea butter to provide instant hydration to skin, hair and nails. The travel-sized product retails for $12 USD / $15 CAD and is available now through July 31 or while supplies last.

Beneficiaries serving veterans and first responders include Operation Gratitude, The 22 Project, and Blue Angels Foundation in the U.S. as well as Wounded Warriors Canada. Youth-focused beneficiaries will be selected through MONAT Gratitude’s $1 million pledge grant program that aims to close achievement gaps in underserved communities around the world by supporting new and existing initiatives in arts and culture, youth sports and recreation, and youth entrepreneurship.

“Giving back has been a core part of the culture at MONAT since our founding, and initiatives like the More than a Balm product have become a meaningful and impactful tradition for our independent sales force members,” said Lu Urdaneta, MONAT Global chief culture officer and MONAT Gratitude CEO. “Because of their hard work and dedication to making positive impacts, we’ll be able to uplift two vulnerable populations—veterans and underserved youth across the globe—through these donations.”

MONAT Gratitude has donated more than $1.25 million to organizations serving veterans and first responders since inception and invested more than $380,000 in youth education programs through the $1 million pledge grant program so far in 2022.

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About MONAT Global

MONAT Global is an international healthy aging haircare, skincare and wellness brand founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Miami, Florida, MONAT provides ground-breaking opportunities through a novel Social Marketing approach to Direct Sales. MONAT's product development is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science and health. MONAT offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canada, U.K., Ireland, Australia, Spain, Lithuania and Poland.


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About MONAT Gratitude, Inc.

MONAT Gratitude is a 501(c)(3) nonprofit organization formally established in 2020 in South Florida. Initially founded as a movement in 2014, MONAT Gratitude partners with innovative nonprofit organizations in communities around the world that support efforts under its three pillars: families, children, and education. Leveraging a global network of community leaders, MONAT Global distributors, and partnerships with local organizations, MONAT Gratitude champions meaningful community service across the globe - bringing to life the foundation’s global vision with a local impact in the U.S., Canada, the U.K., Ireland, Poland, Lithuania, Spain, and Australia.