CMTC Helps Medical Device Manufacturer Optimize Marketing Strategies to Boost Business

California Manufacturing Technology Consulting® (CMTC) recently provided marketing support to medical device manufacturer A&M Biomedical to help the company find new clients and increase sales.

Founded in 1992, A&M Biomedical provides turnkey manufacturing services including engineering support, supply chain management, and distribution for medical device clients. The company manufactures a wide range of medical devices including respiratory devices, ophthalmic devices, bracheotherapy devices, cardiac devices, lumbar stenosis surgical kits, and dental devices - from initial prototype runs to full-scale production. A&M Biomedical is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council.

A&M Biomedical Owner/President Melissa Fontes wanted support identifying and reaching potential clients for her company’s specialized services and products. She requested CMTC’s assistance with marketing strategy and lead generation to help showcase her company’s unique capabilities and to acquire new clients.

Over a six-month period, CMTC consultants worked closely with A&M Biomedical to provide technical assistance and implement a customized marketing program. CMTC helped the company to produce warm leads, identify markets, and create a database of potential clients.

The industry expertise and resources provided by CMTC enabled A&M Biomedical to optimize their marketing strategies and connect with key clients. As a result, the company made $10,000 in new investments, realized $30,000 in cost savings, and saw a $20,000 increase in sales. “We were able to achieve these outcomes with no out-of-pocket cost and with minimal time investment. We achieved meaningful contacts and now have a database of solid leads to follow up on,” said Fontes. The company reported a total $60,000 return on investment as a direct result of their work with CMTC.

For more information about CMTC’s services, contact Rachel Miller at rmiller@cmtc.com or 310-984-0096.

About California Manufacturing Technology Consulting® (CMTC)

Established in 1992, California Manufacturing Technology Consulting® (CMTC) is a private non-profit organization that provides technical assistance, workforce development, and consulting services to small and medium-sized manufacturers throughout the state of California. CMTC operates under a number of cooperative agreements with the Federal and State government, the largest of which is with the Hollings Manufacturing Extension Partnership (MEP) of the National Institute of Standards and Technology (NIST) under the Department of Commerce for the State of California.