Jan 11, 2024   SOURCE: BusinessWire

David’s Bridal Redefines Luxury with Launch of Sculpting Satin and Power Mesh Fabrics for a Fabulously Fitting Spring 2024 Line

The Dream Makers at David’s Bridal, LLC (“David’s”), the nation’s leading bridal and special occasion authority, today gave luxury new meaning with the release of David’s highly-anticipated Spring 2024 assortment. Offering the highest quality gowns at price points that won’t require other compromises, the new David’s continues in its mission to ensure access to attainable luxury for every bride and bridesmaid – no matter her budget.

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David’s Bridal Redefines Luxury with Launch of Sculpting Satin and Power Mesh Fabrics for a Fabulously Fitting Spring 2024 Line (Photo: Business Wire)

David’s Bridal Redefines Luxury with Launch of Sculpting Satin and Power Mesh Fabrics for a Fabulously Fitting Spring 2024 Line (Photo: Business Wire)

Today also marks the release of David’s Bridal’s exclusive fabrics, available across bridal, bridesmaids, and occasion-wear. David’s proprietary fit technology, modeled on over 10,000 women’s bodies, is now available in four new fabrics, allowing her to find the perfect fit. David’s new offerings are timeless, elegant, and refined, while also ensuring she looks and feels her best:

  • Sculpting Satin’s technology allows her to skip the shapewear and remain comfortable all night long, with its built-in compression, four-way stretch, and breathable material. The sheen and luster of the fabric adds a luxurious flare to every dress.
  • Luxe Charmeuse adds texture and drama to a dress, with subtle dimension that catches the light to create a beautiful shine for a polished look.
  • Stretch Crepe is breathable and smoothing, offering high stretch for the ultimate comfort, while also creating a modern, elegant look.
  • Power Mesh is the perfect lining for any slim-fitting dress. The perforated fabric provides support, stretch, and coverage, all while remaining lightweight and breathable.

“We are always listening to what she’s looking for,” said Nancy Viall, President, Merchandising and Supply Chain for David’s Bridal. “We are meeting brides and bridesmaids where they are, and that means redefining fit with new fabrics while paying close attention to the latest styles, colors, and trends. David’s has served the modern bride for over 70 years and continues to be the place brides and her bridesmaids trust to find their gown. All our new styles and fabrics are chic, celebratory, and modern – just like our customers!”

With an extensive new selection of dresses across David’s signature lines – Galina Signature, Oleg Cassini, Melissa Sweet, and DB Studio – there’s something for every bride, bridesmaids and all of her guests. From figure-flattering silhouettes to lustrous shine, these compelling new Spring 2024 collections are geared towards the styles she is looking for this season. Plus, she can now share the love with her bridesmaids when shopping for her dream dress with Diamond Bride, an expansion of the Diamond Loyalty program that offers special discounts on dresses and alterations, available exclusively at David’s.

New bridesmaid styles are now available online exclusively at davidsbridal.com; new bridal styles will be available in-stores beginning February 12, 2024, and new bridesmaid styles will be available in-stores beginning February 20, 2024. The Diamond Bride offer is valid in store or online at davidsbridal.com for any dress purchased on or after November 24, 2023, and expires March 31, 2024. To learn more, visit davidsbridal.com.

About David's Bridal
With 70 years of experience dressing guests for all of life’s special occasions, David’s Bridal is built on the ethos of making dreams happen. We believe everyone deserves to have the dress of their dreams regardless of style, preference, shape, size, or budget. As Dream Makers, we are kind, enthusiastic, and bold. We live to serve her, and it is our mission to help anyone, and everyone find the look that will allow them to be the best, most genuine version of themselves on their wedding day or any special occasion. David’s Bridal is dedicated to innovating solutions which serve her including Pearl by David’s, which includes a wedding website, a universal wedding registry, a robust wedding checklist, and a new vendor marketplace which beautifully pairs brides to their perfect vendor partners. David’s is proud to offer the industry’s only loyalty program known as the Diamond Loyalty Program. This program, with over 2 million members, provides perks and deals from partners like The Black Tux, Shutterfly, Little Tuxedos, Diamond Nexus, Pashion, and much more, plus provides brides an opportunity to win a free honeymoon. With more than 190 stores located across the US, Canada, and franchise locations in Mexico, we offer the convenience of one-stop shopping for every magical event in her life including weddings, Quinceañera, graduations, prom, communions, or simply making the world her runway and beyond. David’s recently launched #frontlinefierce Philanthropy Program dedicated to amplifying the heroism, fearlessness, and bravery of those who serve others in their community. To learn more about David’s Bridal, visit www.DavidsBridal.com, download the Planning App, and connect on social media through Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok, and LinkedIn.