Amazon, Elon Musk lead as most disruptive company and CEO in the inaugural U.S. edition of HORSE Big Data and AI-powered list "Thought Leaders 100"

    --  Microsoft and Alphabet complete the podium following Amazon
    --  Tech Companies are the Apex Predator in the Eminence race outperforming
        Financials, 2nd most influential sector, by more than double
    --  Innovation is the most leveraged topic by companies and CEOs to build
        their positioning
    --  The gender gap has reached its highest levels globally, with only 15
        women among the top 100 executives

NEW YORK, Feb. 27, 2025 /PRNewswire/ -- HORSE, a global technology-based consulting firm, launched the inaugural U.S. edition of "Thought Leaders 100", the only list that measures the actual positioning performance of companies and leaders in America through the analysis of millions of data points on a global basis.

Unlike traditional lists which rely on subjective inputs and ratings, "Thought Leaders 100" leverages cutting-edge data science to analyze millions of data points across digital platforms, online media and engagement metrics, resulting in an objective, data-driven selection of the top global thought leaders that are making a real impact.

HORSE AI-based software platform, Charlie, continuously processes millions of data points from trusted and highly engaged public sources worldwide. It analyzes thousands of companies, executives, organizations and topics globally to anticipate change and decode main trends that shape the future of business, translating complexity into actionable insights.

"By using Big Data, we eliminate bias and provide a transparent, evidence-based ranking that truly reflects the influence and thought leadership of companies and CEOs in today's reality marked by a reshuffle of key reputation drivers including DEI and ESG," said Juan Pablo Daniello and Cristian Marchiaro, Co-Founders of HORSE.

The first U.S. edition of Thought Leaders 100 immerses us in a global paradigm leadership shift where we spotlight companies and executives who go beyond financial gain and lead the adoption of a responsible, transparent and sustainable leadership model. HORSE has developed 19 lists following the same methodology across key Latin American markets and is scheduled to follow with inaugural European and Middle East editions later this year.

HORSE uses the Eminence Score which allows companies and executives to understand where they are in their narrative journey based on data, helping create effective influence programs to stand out in an ever cluttered and complex environment.

MAIN FINDINGS

    --  Elon Musk achieves the highest score in both Media Presence and Digital
        Engagement, where he outperforms his immediate competitor by more than
        10 times. He also reaches the Top 3 in Speaking Appearances. Elon leads
        the conversation in all 4 strategic axes: Business, Sustainability,
        Talent and Innovation.
    --  The podium is completed with Satya Nadella (Microsoft) who stood out in
        media presence, digital engagement and speaking appearances, and Marc
        Benioff (Salesforce) in third place.
    --  Regarding companies, Amazon not only reaches Top 5 performance in Media
        Presence, Social Media Engagement and Speaking Appearances, but also
        holds a comprehensive narrative strategy, with a dominant role in the
        discussion about Business, Talent, Sustainability and Innovation.
    --  The Top 5 is completed by Microsoft, Alphabet, Meta, and Salesforce (all
        Tech companies).
    --  LinkedIn consolidates itself as the most relevant platform for executive
        positioning: +90% of CEOs with activity on this Social Network.
    --  X, on the other hand, remains an almost unexplored territory for CEOs:
        only 17 executives with at least 1 average post per month.
    --  Women Leaders still have a long way to go: Only 15 women among the 100
        Thought Leaders, however three stand out within the Top 10: Mary Barra
        (General Motors), Jane Fraser (Citi) and Julie Sweet (Accenture).
    --  Innovation is the most leveraged topic by companies and CEOs to build
        their positioning: 400% more than Sustainability, 200% more than Talent
        and 15% more than Corporate Announcements.

      TOP 10 CEOs




                     EXECUTIVE              COMPANY          SCORE


     
      
              1            Elon Musk              Tesla 2.490


     
      
              2 Satya
                      Nadella               Microsoft        2.410


     
      
              3 Marc Benioff           Salesforce       2.360


     
      
              4 Pat
                      Gelsinger             Intel            2.320


     
      
              5 Mary Barra             General
                                             Motors          2.280


     
      
              6 Arvind
                      Krishna             
     IBM              2.100


     
      
              7 Jane Fraser          
     Citi             2.080


     
      
              8 Julie Sweet            Accenture        2.080


     
      
              9 Alex Chriss            PayPal           2.060



      
              10 Albert
                      Bourla                Pfizer           2.000

      TOP 10 COMPANIES




                          COMPANY             SCORE


     
      
                1                 Amazon 4.340


     
      
                2    Microsoft           4.210


     
      
                3    Alphabet            4.200


     
      
                4  
     Meta                4.160


     
      
                5    Salesforce          3.910


     
      
                6  
     IBM                 3.900


     
      
                7    Intel               3.780


     
      
                8    Apple               3.760


     
      
                9    Tesla               3.710



      
                10    JP Morgan Chase     3.620

To access the full list and methodology or learn more about HORSE, please visit www.horseconsulting.io

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SOURCE HORSE